Peanut Butter
MaybeReturns run at only 0.1% of orders. But demand is soft, at +10.1% this quarter, so Peanut Butter is a Maybe.
- Flapen Score
- 59 / 100Top 18% of 419 Grocery niches · +7 vs the category median of 5259
- Market size
- $261K/yr202K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 22 sellers
Flapen Score
Peanut Butter against its category
The dotted line is the Grocery average. Past it, Peanut Butter is stronger. Inside it, weaker.
Market
The Peanut Butter market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Peanut Butter 202K times last year and spent an estimated $261K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $261Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- peanut buter126K searches a year
02 · Price
A sale here is worth $18.07.
Listings sell for $18.07 on average, from $5.73 to $34.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $18.07 that is $9K to $14K a year per listing.
- Average price
- $18.07inside the $15 to $100 sweet spot
- Price range
- $5.73–$34.35
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #48 within Grocery. It carries 471 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #48in Grocery
- Average rating
- 4.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 471per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Peanut Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mother Earth Natural Smooth Peanut Butter No Added Sugar 380 gms - Vegan Friendly & a Nutritious Source of Protein Product of New Zealand
- Price
- $17.04
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 7y ago

American Harvest All Natural Peanut Butter Creamy 510g | 100% Peanuts | No Added Sugar No Salt No Sweeteners | High Protein Plant-Based Spread | Gluten Free & Vegan | 10.82g Protein per 32g Serving
- Price
- $9.39
- Rating
- 4.0/5
- Reviews
- 605
- Age
- 5y ago

Natures Choice Peanut Butter Creamy 510 gm
- Price
- $5.73
- Rating
- 4.2/5
- Reviews
- 161
- Age
- 6y ago

Mother Earth Natural Unsalted Crunchy Peanut Butter No Added Sugar 380 gms - Vegan Friendly & a Nutritious Source of Protein Product of New Zealand
- Price
- $16.49
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 7y ago

American Garden Crunchy Peanut Butter Vegan Gluten Free 454g
- Price
- $15.54
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 5y ago
Trending
90-day click momentum
PURE BITE - 100% Natural Almond Coconut Peanut Butter. Gluten Free Sugar Free No Preservatives 200 gr
- Price
- $31.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

American Garden Crunchy Peanut Butter Vegan Gluten Free 794g
- Price
- $28.08
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5y ago

American Classic Peanut Butter Creamy 340g
- Price
- $9.22
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7y ago

Jif Creamy Peanut Butter 454g Gluten Free 0g Trans Fat No Artificial Preservatives جيف زبدة الفول السوداني الكريمية
- Price
- $15.35
- Rating
- 4.7/5
- Reviews
- 3,262
- Age
- 1y ago

WHOLE EARTH ORGANIC CRUNCHY PEANUT BUTTER
- Price
- $26.56
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 12y ago
Newest
by launch date
PURE BITE - 100% Natural Almond Coconut Peanut Butter. Gluten Free Sugar Free No Preservatives 200 gr
- Price
- $31.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Jif Creamy Peanut Butter 454g Gluten Free 0g Trans Fat No Artificial Preservatives جيف زبدة الفول السوداني الكريمية
- Price
- $15.35
- Rating
- 4.7/5
- Reviews
- 3,262
- Age
- 1y ago

Bonne Maman Peanut Spread Smooth 11.46 oz 325 g
- Price
- $18.12
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 1y ago

American Classic Creamy Peanut Butter 510g
- Price
- $12.19
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 3y ago

American Garden Natural Creamy Peanut Butter Vegan Gluten Free 454g
- Price
- $19.16
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
13%
- Mother Earth30%
- American Harvest21%
- American Garden15%
- Natures Choice9%
- American Classic6%
- Earth Goods5%
- Open — no brand owns it (5 brands, 13%)
Demand
Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Peanut Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- peanut buter126K/yr
- peanut butter65K/yr
- peanut buter sugar free6K/yr
- organic peanut buter5K/yr
Reviews and returns
What reviews say buyers love and hate about Peanut Butter
We read the reviews and the return reasons for every product selling here.
“taste is really bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peanut Butter questions
Answered from the same tracked data.









