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Peanut Butter

Peanut Butter shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 18% of 419 Grocery niches · +7 vs the category median of 52

Market size 48Growth 38Conversion 76Competition 49Returns 100Price range 68Avg price 83Brand share 39Review moat 76Quality gap 58
This niche Category average · 419 niches

Is Peanut Butter profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Peanut Butter is a $261K/yr Amazon United Arab Emirates market (202K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 59/100.

Peanut Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.1% over the last 90 days and 7.2% of searches end in a purchase.

$261K

revenue / yr

Units sold / yr25K
Search volume / yr+10.1%202K
Conversion rate7.2%
Avg price$18.07

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 22
Top-5 product click share55%
Open market18%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement44%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews471

Top Peanut Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

$0$13K$26K$39K$52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

13%

  • Mother Earth30%
  • American Harvest21%
  • American Garden15%
  • Natures Choice9%
  • American Classic6%
  • Earth Goods5%
  • Open — no brand owns it (5 brands, 13%)

Peanut Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR7.2%Products25Brands11Top 5 Brands82%OOS Rate4.8%Rating4.4★Reviews471Avg BSR#48
5K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Peanut Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • peanut buter126K/yr
  • peanut butter65K/yr
  • peanut buter sugar free6K/yr
  • organic peanut buter5K/yr

What reviews say buyers love and hate about Peanut Butter

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
الذوق العام40%

Great taste

الجودة الشاملة13%

Very good quality

الملمس/الاتساق-الإجمالي9%

Great texture & taste

سهولة الاستخدام7%

Good and super free

القيمة مقابل المال7%

Great product and budget friendly

What buyers complain about

85% of reviews
الذوق العام25%

taste is really bad

الجودة الشاملة11%

Bad quality

القيمة مقابل المال10%

A complete waste of money

مخفف/مائي7%

Too liquid

زيتي/دهني7%

It oil is isolated

Common Peanut Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Butter 59/100 on Amazon United Arab Emirates — Worth a look. The niche generates $261K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +10.1% over the last 90 days.
Search demand for Peanut Butter on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.4× the quietest.