peanut butter
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$18.07avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Great470.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.73–$34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$261K$261K/yr · 202K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, peanut butter is a $261K/yr Amazon United Arab Emirates market (202K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
peanut butter market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $361K–$452K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 4.8%
- Avg brand age
- 55 months
- Avg seller age
- 63 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
13%
- Mother Earth30%
- American Harvest21%
- American Garden15%
- Natures Choice9%
- American Classic6%
- Earth Goods5%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top peanut butter search terms
- peanut buter126K/yr
- peanut butter65K/yr
- peanut buter sugar free6K/yr
- organic peanut buter5K/yr
Top peanut butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mother Earth Natural Smooth Peanut Butter No Added Sugar 380 gms - Vegan Friendly & a Nutritious Source of Protein Product of New Zealand
Mother Earth$17.044.4★422 rev
American Harvest All Natural Peanut Butter Creamy 510g | 100% Peanuts | No Added Sugar No Salt No Sweeteners | High Protein Plant-Based Spread | Gluten Free & Vegan | 10.82g Protein per 32g Serving
American Harvest$9.394.0★605 rev
Natures Choice Peanut Butter Creamy 510 gm
Natures Choice$5.734.2★161 rev
Mother Earth Natural Unsalted Crunchy Peanut Butter No Added Sugar 380 gms - Vegan Friendly & a Nutritious Source of Protein Product of New Zealand
Mother Earth$16.494.4★212 rev
American Garden Crunchy Peanut Butter Vegan Gluten Free 454g
American Garden$15.544.8★55 rev
Newest
by launch date
PURE BITE - 100% Natural Almond Coconut Peanut Butter. Gluten Free Sugar Free No Preservatives 200 gr
PURE BITE$31.071 rev
Jif Creamy Peanut Butter 454g Gluten Free 0g Trans Fat No Artificial Preservatives جيف زبدة الفول السوداني الكريمية
Jif$15.353,262 rev
Bonne Maman Peanut Spread Smooth 11.46 oz 325 g
Bonne Maman$18.1225 rev
American Classic Creamy Peanut Butter 510g
American Classic$12.1937 rev
American Garden Natural Creamy Peanut Butter Vegan Gluten Free 454g
American Garden$19.1620 rev
Trending
90-day click momentumPURE BITE - 100% Natural Almond Coconut Peanut Butter. Gluten Free Sugar Free No Preservatives 200 gr
PURE BITE$31.075.0★
American Garden Crunchy Peanut Butter Vegan Gluten Free 794g
American Garden$28.084.5★
American Classic Peanut Butter Creamy 340g
American Classic$9.224.8★
Jif Creamy Peanut Butter 454g Gluten Free 0g Trans Fat No Artificial Preservatives جيف زبدة الفول السوداني الكريمية
Jif$15.354.7★
WHOLE EARTH ORGANIC CRUNCHY PEANUT BUTTER
Whole Earth$26.564.7★
What buyers say about peanut butter
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Very good quality”
“Great texture & taste”
“Good and super free”
“Great product and budget friendly”
“It's the perfect balance of sweet and nutty”
“Excellent, fresh, and delicious crunchy peanut butter”
“Healthy”
“Natural with Clean Ingredients”
“crunchy and perfect taste”
What buyers complain about
“taste is really bad”
“Bad quality”
“A complete waste of money”
“Too liquid”
“It oil is isolated”
“its full of sugar”
“Has a very peculiar flavour”
“even smells as such”
“Sugar is also increased”
“it's not salted”
Common questions
- Is peanut butter profitable to sell on Amazon United Arab Emirates?
- The niche generates $261K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the peanut butter niche?
- 11 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in peanut butter?
- Top complaints mined from reviews: الذوق العام, الجودة الشاملة, القيمة مقابل المال. The return rate is 0.1%.
- When does demand for peanut butter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the peanut butter niche?
- Listings span $5.73–$34.35; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.