pea protein powder
Worth a lookShows low returns (0.1%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$134.14avg listing price — sweet spot $15–$100
Review moat
Good1,209.22avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Price range
Bad$32.76–$358.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$42K$42K/yr · 11K searches
According to Flapen's Amazon United Arab Emirates niche tracking, pea protein powder is a $42K/yr Amazon United Arab Emirates market (11K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pea protein powder market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $34K–$67K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #307
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 52%
- Out of stock
- 4.6%
- Avg brand age
- 72 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
37
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
30%
- NAKED16%
- Anthony's14%
- NOW14%
- cosmix10%
- aitnaturals9%
- Carbamide Forte7%
Demand
Weekly Amazon search volume, last 25 weeks — +8.0% search growth over the last 90 days.Top pea protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly
Anthony's$145.334.4★7,792 rev
Now Sports Pea Protein Powder Unflavored | Plant-Based 24 g Protein per Serving for Muscle Recovery & Lean Muscle Support & Athletic Performance | 2 lb (907 g)
NOW$164.453.9★3,053 rev
Naked Nutrition - Pea Unflavored 5 Lbs. 167483
NAKED$347.064.4★5,240 rev
Kiki Health Organic Pea Protein 170 gm
KIKI Health$42.994.0★34 rev
Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Belgian Chocolate Flavour - 500g
Carbamide Forte$75.734.2★369 rev
Newest
by launch date
Fast&Up Plant Protein 26g Plant-Based Protein with 4.6g BCAAs & 4.8g Glutamine | Smooth & Creamy Texture | 25 Servings | Cookies & Cream Flavor
FAST&UP$95.723 rev
Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Watermelon Flavor - 500g
Carbamide Forte$45.37369 rev
NAKPRO 100% Pea Protein Isolate Unflavoured - 1kg | 28.8g Protein 5.5g BCAA | Natural Vegan Plant Protein Powder | Easy To Digest | All Essential Amino Acids for Muscle Gain and Recovery
NAKPRO$118.60271 rev
Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Belgian Chocolate Flavour - 500g
Carbamide Forte$75.73369 rev
Nutrabay Pure Pea Protein Isolate - 25.3g Protein 5g BCAA Vegan Plant Protein for Muscle Growth & Recovery - 1 Kg Unflavoured
Nutrabay$120.28797 rev
Trending
90-day click momentum
Dragon Superfoods Pea Protein 200 G
Dragon Superfoods$32.764.2★
Fast&Up Plant Protein 26g Plant-Based Protein with 4.6g BCAAs & 4.8g Glutamine | Smooth & Creamy Texture | 25 Servings | Cookies & Cream Flavor
FAST&UP$95.723.5★
Nutrabay Pure Pea Protein Isolate - 25.3g Protein 5g BCAA Vegan Plant Protein for Muscle Growth & Recovery - 1 Kg Unflavoured
Nutrabay$120.283.7★
Cosmix No Nonsense Plant Protein | Organic Pea & Brown Rice Isolate| Vegan | 21g Protein/Serving | Easy To Digest | All Essential Amino Acids | No Preservatives | Japanese Ceremonial Mathca - 500g
cosmix$99.904.3★
Carbamide Forte Plant Protein Powder - Plant Based Pea Protein Powder for Women with Multivitamin Minerals Superfoods Digestive Enzymes - Belgian Chocolate Flavour - 500g
Carbamide Forte$75.734.2★
What buyers say about pea protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes good”
“Good product”
“Its a very good and healthy protein shake and easy to make over all its a good product”
“I use it for overnight oats, it doesnt clunk and mixes well”
“Delicious and light”
“Impressed with the clean ingredient list”
“I hope you keep the price fair”
“Very delicious, not sugary just right”
What buyers complain about
“Horrible taste”
“the worst thing Ive ever bought even tried to mix with another protein I have ruined it”
“The safety and health of people is a responsibility, and Amazon did not pay attention to this matter”
“Waste of money”
“Bad quality”
“salt in a way that threatens health”
Common questions
- Is pea protein powder profitable to sell on Amazon United Arab Emirates?
- The niche generates $42K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pea protein powder niche?
- 15 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in pea protein powder?
- Top complaints mined from reviews: الذوق العام, المحتوى الغذائي, معايير السلامة. The return rate is 0.1%.
- What does it cost to enter the pea protein powder niche?
- Listings span $32.76–$358.42; the average listing price is $134.14 (sweet spot $15–$100). The average incumbent carries 1,209 reviews — the moat a new listing must climb.