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Pav

Fail

The top 5 products take 100% of clicks, so Pav is a Fail.

Flapen Score
38
38 / 100
Ranks 399 of 419 Grocery niches · −14 vs the category median of 52
Market size
$6K/yr17K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 8 sellers

Flapen Score

Pav against its category

The dotted line is the Grocery average. Past it, Pav is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pav market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pav 17K times last year and spent an estimated $6K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
10.4%
Market size, estimated
$6Ka year
Peak month
June1.9× the quietest month
Top search term
pav9K searches a year

02 · Price

A sale here is worth $3.39.

Listings sell for $3.39 on average, from $2.33 to $4.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $3.39 that is $3K to $4K a year per listing.

Average price
$3.39under the $15 to $100 sweet spot
Price range
$2.33–$4.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
$3K–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #11 within Grocery. It carries 30 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#11in Grocery
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
30per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$914$2K$3K$4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lulu60%
  • WONDER BAKERY22%
  • Golden Loaf14%
  • Wonder Bakery4%

Demand

Pav search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Pav search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pav9K/yr
  • pav bun6K/yr
  • indian pav3K/yr

Reviews and returns

What reviews say buyers love and hate about Pav

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“it tastes best with butter and indian tea”
A buyer, on “الذوق العام”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Pav questions

Answered from the same tracked data.