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Pasta

Maybe

Returns run at only 0.1% of orders. But prices span $2.71–$16.35, mostly outside the sweet spot, so Pasta is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size
$246K/yr255K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
34%top-5 click share · 13 brands · 23 sellers

Flapen Score

Pasta against its category

The dotted line is the Grocery average. Past it, Pasta is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pasta market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pasta 255K times last year and spent an estimated $246K. The top 5 brands take 76% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
13.3%
Market size, estimated
$246Ka year
Peak month
November1.3× the quietest month
Top search term
pasta152K searches a year

02 · Price

A sale here is worth $7.25.

Listings sell for $7.25 on average, from $2.71 to $16.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $7.25 that is $4K to $5K a year per listing.

Average price
$7.25under the $15 to $100 sweet spot
Price range
$2.71–$16.35
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$4K–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #33 within Grocery. It carries 191 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#33in Grocery
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
191per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pasta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$10K$20K$30K$39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

18%

  • Emirates Macaroni38%
  • Pastaricco11%
  • Lulu10%
  • Barilla10%
  • Cibo Di Italia7%
  • La Molisana6%
  • Open — no brand owns it (7 brands, 18%)

Demand

Pasta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pasta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pasta152K/yr
  • barilla17K/yr
  • macaroni15K/yr
  • مكرونة15K/yr
  • macroni8K/yr
  • penne pasta8K/yr
  • معكرونة9K/yr
  • barilla pasta9K/yr
  • emirates macaroni6K/yr
  • macaroni pasta6K/yr

Reviews and returns

What reviews say buyers love and hate about Pasta

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
25%of negative reviews mention “سهولة الاستخدام”
0.1%of orders come back
“Unable to use”
A buyer, on “سهولة الاستخدام”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Pasta questions

Answered from the same tracked data.