Pasta
MaybeAn estimated 0.1% of orders come back. But prices span $2.71–$16.35, mostly outside the sweet spot, so Pasta is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 419 Grocery niches · +4 vs the category median of 5256
- Market size
- $246K/yr255K searches / yr
- 90-day growth
- -23.0%search demand this quarter
- Competition
- 34%top-5 click share · 13 brands · 23 sellers
Flapen Score
Pasta against its category
The dotted line is the Grocery average. Past it, Pasta is stronger. Inside it, weaker.
Market
The Pasta market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pasta 255K times last year and spent an estimated $246K. The top 5 brands take 76% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.
- Searches, last 12 months
- 255K
- Growth, 90 days vs prior 90
- -23.0%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $246Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- pasta152K searches a year
02 · Price
A sale here is worth $7.25.
Listings sell for $7.25 on average, from $2.71 to $16.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $7.25 that is $4K to $5K a year per listing.
- Average price
- $7.25under the $15 to $100 sweet spot
- Price range
- $2.71–$16.35
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$5K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #33 within Grocery. It carries 191 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #33in Grocery
- Average rating
- 4.49 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 191per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Pasta products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Emirates Macaroni Penne Rigate 400g
- Price
- $4.08
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 6y ago

Emirates Macaroni Corrugated Corni 400g
- Price
- $4.32
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6y ago

PastaRicco Penne Rigate 400g
- Price
- $2.82
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4y ago

LuLu Pasta Penne Rigate 4 x 400g
- Price
- $10.60
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3y ago

Barilla Penne Rigate Pasta 500g
- Price
- $12.67
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 13y ago
Trending
estimated 90-day click momentum
San Vito Lumaca Rigata Pasta 500g (Pack of 4) | Premium Durum Wheat Semolina | Authentic Italian Shape | Bronze Cut for Sauce Retention | Al Dente Perfection
- Price
- $15.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Al Khaleejia Elbow Medium Macaroni 400 Gm
- Price
- $3.43
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 7y ago

Rudolph & Me Inc Arbella Fusilli Pasta 500 g
- Price
- $2.81
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 7y ago

Emirates Macaroni Penne Rigate 400g
- Price
- $4.08
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 6y ago

Emirates Macaroni Spaghetti No.5 400g
- Price
- $4.09
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 6y ago
Newest
by launch date
San Vito Lumaca Rigata Pasta 500g (Pack of 4) | Premium Durum Wheat Semolina | Authentic Italian Shape | Bronze Cut for Sauce Retention | Al Dente Perfection
- Price
- $15.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Cibo Di Italia Penne Rigate Pasta 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian | Al Dente Texture
- Price
- $4.50
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 2y ago

Cibo Di Italia Fusilli Pasta 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian | Al Dente Texture
- Price
- $4.70
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 2y ago

Cibo Di Italia Pasta Macaroni Rigate 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian
- Price
- $4.75
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 2y ago

LuLu Pasta Penne Rigate 4 x 400g
- Price
- $10.60
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
23
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 73%
Open market
18%
- Emirates Macaroni38%
- Pastaricco11%
- Lulu10%
- Barilla10%
- Cibo Di Italia7%
- La Molisana6%
- Open — no brand owns it (7 brands, 18%)
Demand
Pasta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Pasta search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pasta152K/yr
- barilla17K/yr
- macaroni15K/yr
- مكرونة15K/yr
- macroni8K/yr
- penne pasta8K/yr
- معكرونة9K/yr
- barilla pasta9K/yr
- emirates macaroni6K/yr
- macaroni pasta6K/yr
Reviews and returns
What reviews say buyers love and hate about Pasta
We read the reviews and the return reasons for every product selling here.
“Unable to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pasta questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









