How competitive is the Pasta niche on Amazon United Arab Emirates?

13 brands and 23 sellers compete in Pasta on Amazon United Arab Emirates. The top 5 Pasta products take 34% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Pasta?

Pasta buyers on Amazon United Arab Emirates complain most about سهولة الاستخدام, الجودة الشاملة, تلوث, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Pasta niche?

Pasta sells for $7.25 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $2.71–$16.35. The average incumbent carries 191 reviews — the moat a new listing must climb.

Pasta

Pasta shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 419 Grocery niches · +4 vs the category median of 52

This niche Category average · 419 niches

Is Pasta profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Pasta is a $246K/yr Amazon United Arab Emirates market (255K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 56/100.

Pasta: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.0% over the last 90 days and 13.3% of searches end in a purchase.

$246K

revenue / yr

Units sold / yr50K

Search volume / yr-23.0%255K

Conversion rate13.3%

Avg price$7.25

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 23

Top-5 product click share34%

Open market24%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 43 products

Top Pasta products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Emirates Macaroni Penne Rigate 400g

Price: $4.08
Rating: 4.5/5
Reviews: 136
Age: 6y ago

Emirates Macaroni Corrugated Corni 400g

Price: $4.32
Rating: 4.6/5
Reviews: 53
Age: 6y ago

PastaRicco Penne Rigate 400g

Price: $2.82
Rating: 4.4/5
Reviews: 39
Age: 4y ago

LuLu Pasta Penne Rigate 4 x 400g

Price: $10.60
Rating: 4.6/5
Reviews: 39
Age: 3y ago

Barilla Penne Rigate Pasta 500g

Price: $12.67
Rating: 4.1/5
Reviews: 81
Age: 13y ago

Newest

by launch date

San Vito Lumaca Rigata Pasta 500g (Pack of 4) | Premium Durum Wheat Semolina | Authentic Italian Shape | Bronze Cut for Sauce Retention | Al Dente Perfection

Price: $15.98
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Cibo Di Italia Penne Rigate Pasta 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian | Al Dente Texture

Price: $4.50
Rating: 4.4/5
Reviews: 42
Age: 2y ago

Cibo Di Italia Fusilli Pasta 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian | Al Dente Texture

Price: $4.70
Rating: 4.4/5
Reviews: 41
Age: 2y ago

Cibo Di Italia Pasta Macaroni Rigate 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian

Price: $4.75
Rating: 4.4/5
Reviews: 29
Age: 2y ago

LuLu Pasta Penne Rigate 4 x 400g

Price: $10.60
Rating: 4.6/5
Reviews: 39
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

18%

Emirates Macaroni38%
Pastaricco11%
Lulu10%
Barilla10%
Cibo Di Italia7%
La Molisana6%
Open — no brand owns it (7 brands, 18%)

Pasta demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume255KCVR13.3%Products43Brands13Top 5 Brands76%OOS Rate1.5%Rating4.5★Reviews191Avg BSR#33

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Pasta search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pasta152K/yr -18.3%10.1% conv.
barilla17K/yr -15.9%3.2% conv.
macaroni15K/yr -7.2%11.3% conv.
مكرونة15K/yr -54.8%1.3% conv.
macroni8K/yr -3.4%13.3% conv.
penne pasta8K/yr -16.6%13.6% conv.
معكرونة9K/yr -43.6%6.7% conv.
barilla pasta9K/yr -41.9%5.1% conv.
emirates macaroni6K/yr -8.9%9.3% conv.
macaroni pasta6K/yr -33.4%6.3% conv.

What reviews say buyers love and hate about Pasta

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الذوق العام50%

“Taste is good”

القيمة مقابل المال20%

“Amazing price also”

المنتج المعلن عنه مقابل المنتج الفعلي20%

“As advertised”

سهولة الاستخدام10%

“easy to make”

What buyers complain about

100% of reviews

سهولة الاستخدام25%

“Unable to use”

الجودة الشاملة25%

“Not high quality brand”

تلوث25%

“The pasta is contaminated”

المنتج المعلن عنه مقابل المنتج الفعلي13%

“The product packaging is misleading”

الذوق العام13%

“doesn't give authentic taste that I wanted for a macroni”

Common Pasta questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pasta 56/100 on Amazon United Arab Emirates — Worth a look. The niche generates $246K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.