pasta
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Great191.28avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$246K$246K/yr · 255K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.25avg listing price — sweet spot $15–$100
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Price range
Bad$2.71–$16.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, pasta is a $246K/yr Amazon United Arab Emirates market (255K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pasta market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $290K–$363K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 1.5%
- Avg brand age
- 56 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
18%
- Emirates Macaroni38%
- Pastaricco11%
- Lulu10%
- Barilla10%
- Cibo Di Italia7%
- La Molisana6%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pasta search terms
- pasta152K/yr
- barilla17K/yr
- macaroni15K/yr
- مكرونة15K/yr
- macroni8K/yr
- penne pasta8K/yr
- معكرونة9K/yr
- barilla pasta9K/yr
- emirates macaroni6K/yr
- macaroni pasta6K/yr
Top pasta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emirates Macaroni Penne Rigate 400g
Emirates Macaroni$4.084.5★136 rev
Emirates Macaroni Corrugated Corni 400g
Emirates Macaroni$4.324.6★53 rev
PastaRicco Penne Rigate 400g
Pastaricco$2.824.4★39 rev
LuLu Pasta Penne Rigate 4 x 400g
Lulu$10.604.6★39 rev
Barilla Penne Rigate Pasta 500g
Barilla$12.674.1★81 rev
Newest
by launch date
San Vito Lumaca Rigata Pasta 500g (Pack of 4) | Premium Durum Wheat Semolina | Authentic Italian Shape | Bronze Cut for Sauce Retention | Al Dente Perfection
San Vito$15.981 rev
Cibo Di Italia Penne Rigate Pasta 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian | Al Dente Texture
Cibo Di Italia$4.5042 rev
Cibo Di Italia Fusilli Pasta 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian | Al Dente Texture
Cibo Di Italia$4.7041 rev
Cibo Di Italia Pasta Macaroni Rigate 500g | Made from 100% High Grade Durum Wheat Semolina | Vegetarian
Cibo Di Italia$4.7529 rev
LuLu Pasta Penne Rigate 4 x 400g
Lulu$10.6039 rev
Trending
90-day click momentumSan Vito Lumaca Rigata Pasta 500g (Pack of 4) | Premium Durum Wheat Semolina | Authentic Italian Shape | Bronze Cut for Sauce Retention | Al Dente Perfection
San Vito$15.985.0★
Al Khaleejia Elbow Medium Macaroni 400 Gm
Al Khaleejia$3.434.1★
Rudolph & Me Inc Arbella Fusilli Pasta 500 g
Arbella$2.814.5★
Emirates Macaroni Penne Rigate 400g
Emirates Macaroni$4.084.5★
Emirates Macaroni Spaghetti No.5 400g
Emirates Macaroni$4.094.7★
What buyers say about pasta
What buyers praise and complain about, mined from review topics.What buyers love
“Taste is good”
“Amazing price also”
“As advertised”
“easy to make”
What buyers complain about
“Unable to use”
“Not high quality brand”
“The pasta is contaminated”
“The product packaging is misleading”
“doesn't give authentic taste that I wanted for a macroni”
Common questions
- Is pasta profitable to sell on Amazon United Arab Emirates?
- The niche generates $246K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pasta niche?
- 13 brands and 23 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in pasta?
- Top complaints mined from reviews: سهولة الاستخدام, الجودة الشاملة, تلوث. The return rate is 0.1%.
- When does demand for pasta peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pasta niche?
- Listings span $2.71–$16.35; the average listing price is $7.25 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.