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Paratha

Paratha shows low returns (0.0%), but prices mostly outside the sweet spot ($3.84–$15.48) keeps it on the watch list.

Flapen Score

52
Worth a look

Ranks 194 of 419 Grocery niches · on the category median

Market size 18Growth 22Conversion 97Competition 54Returns 100Price range 4Avg price 22Brand share 56Review moat 93Quality gap 62
This niche Category average · 419 niches

Is Paratha profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Paratha is a $72K/yr Amazon United Arab Emirates market (61K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Paratha: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.1% over the last 90 days and 14.4% of searches end in a purchase.

$72K

revenue / yr

Units sold / yr20K
Search volume / yr-6.1%61K
Conversion rate14.4%
Avg price$8.10

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers15 · 15
Top-5 product click share52%
Open market29%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement0%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews146

Top Paratha products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

15

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

24%

  • Id25%
  • Generic18%
  • id HAIR16%
  • iD Fresh7%
  • Al Kabeer6%
  • Al Baker5%

Paratha demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR14.4%Products28Brands15Top 5 Brands71%OOS Rate0.9%Rating4.4★Reviews146Avg BSR#30
2K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Top Paratha search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paratha39K/yr
  • frozen paratha8K/yr
  • paratha frozen7K/yr
  • parota4K/yr
  • porotta3K/yr

What reviews say buyers love and hate about Paratha

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الذوق العام50%

Good taste

الجودة الشاملة25%

Quality good

الفوائد الصحية الشاملة25%

very healthy and tasty food

What buyers complain about

100% of reviews
الجودة الشاملة100%

Bad quality product all parota are mashed together

Common Paratha questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paratha 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $72K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -6.1% over the last 90 days.
Search demand for Paratha on Amazon United Arab Emirates peaks in Aug, where the busiest month runs 1.6× the quietest.