Skip to content

Paratha

Maybe

Returns run at only 0.0% of orders. But prices span $3.84–$15.48, mostly outside the sweet spot, so Paratha is a Maybe.

Flapen Score
52
52 / 100
Ranks 194 of 419 Grocery niches · on the category median
Market size
$72K/yr61K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
52%top-5 click share · 15 brands · 15 sellers

Flapen Score

Paratha against its category

The dotted line is the Grocery average. Past it, Paratha is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paratha market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Paratha 61K times last year and spent an estimated $72K. The top 5 brands take 71% of clicks. Demand peaks in Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
14.4%
Market size, estimated
$72Ka year
Peak month
August1.6× the quietest month
Top search term
paratha39K searches a year

02 · Price

A sale here is worth $8.10.

Listings sell for $8.10 on average, from $3.84 to $15.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.10 that is $2K to $4K a year per listing.

Average price
$8.10under the $15 to $100 sweet spot
Price range
$3.84–$15.48
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #30 within Grocery. It carries 146 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#30in Grocery
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
146per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

15

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

24%

  • Id25%
  • Generic18%
  • id HAIR16%
  • iD Fresh7%
  • Al Kabeer6%
  • Al Baker5%

Demand

Paratha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Paratha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paratha39K/yr
  • frozen paratha8K/yr
  • paratha frozen7K/yr
  • parota4K/yr
  • porotta3K/yr

Reviews and returns

What reviews say buyers love and hate about Paratha

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
100%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad quality product all parota are mashed together”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Paratha questions

Answered from the same tracked data.