paratha
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($3.84–$15.48) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Great145.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.10avg listing price — sweet spot $15–$100
Market size
Bad$72K$72K/yr · 61K searches
Price range
Bad$3.84–$15.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, paratha is a $72K/yr Amazon United Arab Emirates market (61K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
paratha market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $122K–$162K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.9%
- Avg brand age
- 38 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
15
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
24%
- Id25%
- Generic18%
- id HAIR16%
- iD Fresh7%
- Al Kabeer6%
- Al Baker5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top paratha search terms
- paratha39K/yr
- frozen paratha8K/yr
- paratha frozen7K/yr
- parota4K/yr
- porotta3K/yr
Top paratha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ID Whole Wheat Parota 5pcs
Id$4.594.4★516 rev
iD Fresh Malabar Parota 5pcs
id HAIR$4.644.4★2,866 rev
Al Baker Plain Paratha 5pcs 3 x 400g
Generic$13.184.5★27 rev
iD Fresh Mini Whole Wheat Parota 10 pcs
iD Fresh$5.314.3★31 rev
ID Natural Frozen Malabar Parota Value Pack 3 x 400g - Bundle Pack
Generic$11.714.3★43 rev
Newest
by launch dateiD Fresh Mini Whole Wheat Parota 10 pcs
iD Fresh$5.3131 rev
iD Fresh Mini Malabar Parota 10 pcs
iD Fresh$4.9113 rev
Al Kabeer Plain Paratha 400g
Al Kabeer$3.8454 rev
Switz Paratha 400g 3s Promo
Switz$11.455 rev
Al Ain Plain Paratha Value Pack 5 pcs 3 x 400 g
Al Ain$10.9323 rev
Trending
90-day click momentum
What buyers say about paratha
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Quality good”
“very healthy and tasty food”
What buyers complain about
“Bad quality product all parota are mashed together”
Common questions
- Is paratha profitable to sell on Amazon United Arab Emirates?
- The niche generates $72K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the paratha niche?
- 15 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in paratha?
- Top complaints mined from reviews: الجودة الشاملة. The return rate is 0.0%.
- When does demand for paratha peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the paratha niche?
- Listings span $3.84–$15.48; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.