Pancake Mix
FailShoppers spend only $48K a year here, so Pancake Mix is a Fail.
- Flapen Score
- 49 / 100Ranks 247 of 419 Grocery niches · −3 vs the category median of 5249
- Market size
- $48K/yr41K searches / yr
- 90-day growth
- +8.8%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 27 sellers
Flapen Score
Pancake Mix against its category
The dotted line is the Grocery average. Past it, Pancake Mix is stronger. Inside it, weaker.
Market
The Pancake Mix market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pancake Mix 41K times last year and spent an estimated $48K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +8.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $48Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- pancake mix21K searches a year
02 · Price
A sale here is worth $17.84.
Listings sell for $17.84 on average, from $6.18 to $60.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.84 that is $4K to $9K a year per listing.
- Average price
- $17.84inside the $15 to $100 sweet spot
- Price range
- $6.18–$60.17
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Grocery. It carries 426 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Grocery
- Average rating
- 4.46 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 426per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pancake Mix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Betty Crocker Butter Milk Pancake Crepes & Waffle Mix Quick and Easy Delicious Breakfast in Just a Few Minutes Serves Up to 16
- Price
- $6.68
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 7y ago

Betty Crocker Butter Milk Pancake Mix 917 gm
- Price
- $17.61
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 7y ago

Betty Crocker PANCAKE MIX 917GM SPECIAL PRICE
- Price
- $15.82
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 4y ago

Pillsbury Pancake Cake Mix - 500 gm
- Price
- $9.82
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 7y ago

Betty Crocker Pancake Mix with Whole Grain Quick and Easy Delicious Pancake Mix in Just a Few Minutes High in Fiber Serves 22 Pancakes
- Price
- $14.59
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 6y ago
Trending
90-day click momentum
Krusteaz Complete Buttermilk Pancake & Waffle Mix 4.53kg Resealable Bag Light & Fluffy Just Add Water Makes Up to 240 Pancakes Versatile Baking Mix for Pancakes Waffles & Batter Recipes
- Price
- $60.17
- Rating
- 4.7/5
- Reviews
- 2,428
- Age
- 13y ago

Betty Crocker Butter Milk Pancake Mix 917 gm
- Price
- $17.61
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 7y ago

Koala Picks Pancake Easy Ready to Make Mix - 290g - Makes Up to 14 Pancakes - Free from Refined Sugar Preservatives and Artificial Flavors for Healthy Breakfast - Perfect for Weekend Brunch
- Price
- $21.70
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 3y ago

American Garden Pancake and Waffle Mix 460g
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 7y ago

Betty Crocker Butter Milk Pancake Crepes & Waffle Mix Quick and Easy Delicious Breakfast in Just a Few Minutes Serves Up to 16
- Price
- $6.68
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 7y ago
Newest
by launch date
Betty Crocker Whipping Cream Mix 2 x 140 g
- Price
- $11.86
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

Koala Picks Pancake Easy Ready to Make Mix - 290g - Makes Up to 14 Pancakes - Free from Refined Sugar Preservatives and Artificial Flavors for Healthy Breakfast - Perfect for Weekend Brunch
- Price
- $21.70
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 3y ago

Betty Crocker PANCAKE MIX 917GM SPECIAL PRICE
- Price
- $15.82
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 4y ago

Slurrp Farm Pancake Mix Instant Breakfast Mix made with Oats and Jowar Classic - 150g | NO White Flour | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults
- Price
- $8.96
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 5y ago

Earth Goods Organic Gluten-Free Pancake Mix 450g - Non-GMO High Fiber Easy Prep Rice Flour Blend
- Price
- $14.61
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
27
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Betty Crocker63%
- Slurrp Farm7%
- Pillsbury7%
- Bob's Red Mill6%
- American Garden4%
- Hungry Jack4%
- Open — no brand owns it (4 brands, 10%)
Demand
Pancake Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Pancake Mix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pancake mix21K/yr
- pancake13K/yr
- بان كيك4K/yr
- waffle mix3K/yr
Reviews and returns
What reviews say buyers love and hate about Pancake Mix
We read the reviews and the return reasons for every product selling here.
“also they smell very eggy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pancake Mix questions
Answered from the same tracked data.









