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Pancake Mix

Fail

Shoppers spend only $48K a year here, so Pancake Mix is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$48K/yr41K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
68%top-5 click share · 10 brands · 27 sellers

Flapen Score

Pancake Mix against its category

The dotted line is the Grocery average. Past it, Pancake Mix is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pancake Mix market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pancake Mix 41K times last year and spent an estimated $48K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
6.6%
Market size, estimated
$48Ka year
Peak month
September2.6× the quietest month
Top search term
pancake mix21K searches a year

02 · Price

A sale here is worth $17.84.

Listings sell for $17.84 on average, from $6.18 to $60.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.84 that is $4K to $9K a year per listing.

Average price
$17.84inside the $15 to $100 sweet spot
Price range
$6.18–$60.17
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Grocery. It carries 426 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Grocery
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
426per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pancake Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$14K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Betty Crocker63%
  • Slurrp Farm7%
  • Pillsbury7%
  • Bob's Red Mill6%
  • American Garden4%
  • Hungry Jack4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pancake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Pancake Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pancake mix21K/yr
  • pancake13K/yr
  • بان كيك4K/yr
  • waffle mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Pancake Mix

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الخبز”
50%of negative reviews mention “يشم”
<0.1%of orders come back, a rate Amazon rounds to zero
“also they smell very eggy”
A buyer, on “يشم”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Pancake Mix questions

Answered from the same tracked data.