Is pancake mix profitable to sell on Amazon United Arab Emirates?

The niche generates $48K/yr across 16 tracked products. 90-day search growth is +8.8%. Flapen's verdict: Skip it (49/100).

How competitive is the pancake mix niche?

10 brands and 27 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pancake mix?

Top complaints mined from reviews: يشم, التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها. The return rate is 0.0%.

What does it cost to enter the pancake mix niche?

Listings span $6.18–$60.17; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.

pancake mix

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.84

avg listing price — sweet spot $15–$100

Price range

Great$6.18–$60.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great426.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$48K

$48K/yr · 41K searches

According to Flapen's Amazon United Arab Emirates niche tracking, pancake mix is a $48K/yr Amazon United Arab Emirates market (41K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pancake mix market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $71K–$89K; units × avg price
Conversion rate: 6.6%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 31%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

Betty Crocker63%
Slurrp Farm7%
Pillsbury7%
Bob's Red Mill6%
American Garden4%
Hungry Jack4%
Open — no brand owns it (4 brands, 10%)

Demand

Weekly Amazon search volume, last 51 weeks — +8.8% search growth over the last 90 days.

Open Trend

Top pancake mix search terms

pancake mix21K/yr -2.6%10.5% conv.
pancake13K/yr +20.6%4.7% conv.
بان كيك4K/yr +32.1%1.4% conv.
waffle mix3K/yr +24.7%4.4% conv.

All search terms

Top pancake mix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Betty Crocker Butter Milk Pancake Crepes & Waffle Mix Quick and Easy Delicious Breakfast in Just a Few Minutes Serves Up to 16

Betty Crocker$6.684.2★392 rev

Betty Crocker Butter Milk Pancake Mix 917 gm

Betty Crocker$17.614.5★162 rev

Betty Crocker PANCAKE MIX 917GM SPECIAL PRICE

Betty Crocker$15.824.6★51 rev

Pillsbury Pancake Cake Mix - 500 gm

Pillsbury$9.824.5★92 rev

Betty Crocker Pancake Mix with Whole Grain Quick and Easy Delicious Pancake Mix in Just a Few Minutes High in Fiber Serves 22 Pancakes

Betty Crocker$14.594.2★97 rev

Newest

by launch date

Betty Crocker Whipping Cream Mix 2 x 140 g

Betty Crocker$11.8616 rev

1y ago

Koala Picks Pancake Easy Ready to Make Mix - 290g - Makes Up to 14 Pancakes - Free from Refined Sugar Preservatives and Artificial Flavors for Healthy Breakfast - Perfect for Weekend Brunch

Koala Picks$21.7013 rev

3y ago

Betty Crocker PANCAKE MIX 917GM SPECIAL PRICE

Betty Crocker$15.8251 rev

4y ago

Slurrp Farm Pancake Mix Instant Breakfast Mix made with Oats and Jowar Classic - 150g | NO White Flour | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults

Slurrp Farm$8.96259 rev

5y ago

Earth Goods Organic Gluten-Free Pancake Mix 450g - Non-GMO High Fiber Easy Prep Rice Flour Blend

Earth Goods$14.6151 rev

5y ago

What buyers say about pancake mix

What buyers praise and complain about, mined from review topics.

What buyers love

الخبز50%

“Makes great pancakes and waffles”

الذوق العام25%

“Yummy chocolate pancakes”

المكونات-إجمالاً25%

“ingredients are clean and clear”

What buyers complain about

يشم50%

“also they smell very eggy”

التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها50%

“Instructions are false”

Common questions

Is pancake mix profitable to sell on Amazon United Arab Emirates?: The niche generates $48K/yr across 16 tracked products. 90-day search growth is +8.8%. Flapen's verdict: Skip it (49/100).
How competitive is the pancake mix niche?: 10 brands and 27 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pancake mix?: Top complaints mined from reviews: يشم, التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها. The return rate is 0.0%.
What does it cost to enter the pancake mix niche?: Listings span $6.18–$60.17; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.