How competitive is the Pancake Mix niche on Amazon United Arab Emirates?

10 brands and 27 sellers compete in Pancake Mix on Amazon United Arab Emirates. The top 5 Pancake Mix products take 68% of clicks and its top 5 brands hold 86% of demand.

What does it cost to enter the Pancake Mix niche?

Pancake Mix sells for $17.84 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $6.18–$60.17. The average incumbent carries 426 reviews — the moat a new listing must climb.

Pancake Mix

a small market ($48K/yr) — Pancake Mix doesn't clear our bar today.

Flapen Score

Skip it

Ranks 247 of 419 Grocery niches · −3 vs the category median of 52

This niche Category average · 419 niches

Is Pancake Mix profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Pancake Mix is a $48K/yr Amazon United Arab Emirates market (41K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.

Pancake Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.8% over the last 90 days and 6.6% of searches end in a purchase.

$48K

revenue / yr

Units sold / yr5K

Search volume / yr+8.8%41K

Conversion rate6.6%

Avg price$17.84

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 27

Top-5 product click share68%

Open market14%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Pancake Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Betty Crocker Butter Milk Pancake Crepes & Waffle Mix Quick and Easy Delicious Breakfast in Just a Few Minutes Serves Up to 16

Price: $6.68
Rating: 4.2/5
Reviews: 392
Age: 7y ago

Betty Crocker Butter Milk Pancake Mix 917 gm

Price: $17.61
Rating: 4.5/5
Reviews: 162
Age: 7y ago

Betty Crocker PANCAKE MIX 917GM SPECIAL PRICE

Price: $15.82
Rating: 4.6/5
Reviews: 51
Age: 4y ago

Pillsbury Pancake Cake Mix - 500 gm

Price: $9.82
Rating: 4.5/5
Reviews: 92
Age: 7y ago

Betty Crocker Pancake Mix with Whole Grain Quick and Easy Delicious Pancake Mix in Just a Few Minutes High in Fiber Serves 22 Pancakes

Price: $14.59
Rating: 4.2/5
Reviews: 97
Age: 6y ago

Newest

by launch date

Betty Crocker Whipping Cream Mix 2 x 140 g

Price: $11.86
Rating: 4.8/5
Reviews: 16
Age: 1y ago

Koala Picks Pancake Easy Ready to Make Mix - 290g - Makes Up to 14 Pancakes - Free from Refined Sugar Preservatives and Artificial Flavors for Healthy Breakfast - Perfect for Weekend Brunch

Price: $21.70
Rating: 4.4/5
Reviews: 13
Age: 3y ago

Betty Crocker PANCAKE MIX 917GM SPECIAL PRICE

Price: $15.82
Rating: 4.6/5
Reviews: 51
Age: 4y ago

Slurrp Farm Pancake Mix Instant Breakfast Mix made with Oats and Jowar Classic - 150g | NO White Flour | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults

Price: $8.96
Rating: 4.4/5
Reviews: 259
Age: 5y ago

Earth Goods Organic Gluten-Free Pancake Mix 450g - Non-GMO High Fiber Easy Prep Rice Flour Blend

Price: $14.61
Rating: 4.3/5
Reviews: 51
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

Betty Crocker63%
Slurrp Farm7%
Pillsbury7%
Bob's Red Mill6%
American Garden4%
Hungry Jack4%
Open — no brand owns it (4 brands, 10%)

Pancake Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR6.6%Products16Brands10Top 5 Brands86%OOS Rate0.0%Rating4.5★Reviews426Avg BSR#18

Top Pancake Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pancake mix21K/yr -2.6%10.5% conv.
pancake13K/yr +20.6%4.7% conv.
بان كيك4K/yr +32.1%1.4% conv.
waffle mix3K/yr +24.7%4.4% conv.

What reviews say buyers love and hate about Pancake Mix

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الخبز50%

“Makes great pancakes and waffles”

الذوق العام25%

“Yummy chocolate pancakes”

المكونات-إجمالاً25%

“ingredients are clean and clear”

What buyers complain about

100% of reviews

يشم50%

“also they smell very eggy”

التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها50%

“Instructions are false”

Common Pancake Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pancake Mix 49/100 on Amazon United Arab Emirates — Skip it. The niche generates $48K/yr across 16 tracked products. Search demand moved +8.8% over the last 90 days.

Pancake Mix buyers on Amazon United Arab Emirates complain most about يشم, التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها, the themes mined from the niche's reviews. Its return rate is 0.0%.