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Orange

Fail

The top 5 brands take 100% of clicks, so Orange is a Fail.

Flapen Score
48
48 / 100
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Market size
$197K/yr116K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
69%top-5 click share · 2 brands · 11 sellers

Flapen Score

Orange against its category

The dotted line is the Grocery average. Past it, Orange is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Orange 116K times last year and spent an estimated $197K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

22.6% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
22.6%
Market size, estimated
$197Ka year
Top search term
orange99K searches a year

02 · Price

A sale here is worth $7.55.

Listings sell for $7.55 on average, from $1.97 to $17.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $7.55 that is $9K to $11K a year per listing.

Average price
$7.55under the $15 to $100 sweet spot
Price range
$1.97–$17.50
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$9K–$11K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #4 within Grocery. It carries 169 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
26.1%
Average rank
#4in Grocery
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
169per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$39K$59K$79K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Lulu84%
  • Generic16%

Demand

Orange search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Orange search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange99K/yr
  • oranges12K/yr
  • برتقال4K/yr

Reviews and returns

What reviews say buyers love and hate about Orange

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tasteless”
A buyer, on “الذوق العام”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Orange questions

Answered from the same tracked data.