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Onion

Fail

The top 5 brands take 100% of clicks, so Onion is a Fail.

Flapen Score
45
45 / 100
Ranks 320 of 419 Grocery niches · −7 vs the category median of 52
Market size
$539K/yr334K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
94%top-5 click share · 3 brands · 20 sellers

Flapen Score

Onion against its category

The dotted line is the Grocery average. Past it, Onion is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onion market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Onion 334K times last year and spent an estimated $539K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

31.8% of searches ended in a purchase last week.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 31.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $539K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
31.8%
Market size, estimated
$539Ka year
Top search term
onion280K searches a year

02 · Price

A sale here is worth $5.08.

Listings sell for $5.08 on average, from $2.02 to $13.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At $5.08 that is $127K to $152K a year per listing.

Average price
$5.08under the $15 to $100 sweet spot
Price range
$2.02–$13.41
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
150K–200K
Units per listing a year
25,000–30,000
Revenue per listing a year
$127K–$152K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Grocery. It carries 329 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Grocery
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
329per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

$0$81K$162K$243K$324K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Lulu86%
  • Generic10%
  • FRESHTOHOME4%

Demand

Onion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Jun · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Onion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onion280K/yr
  • onions18K/yr
  • بصل10K/yr
  • small onion11K/yr
  • shallots9K/yr
  • red onion4K/yr
  • onion 1kg1K/yr

Reviews and returns

What reviews say buyers love and hate about Onion

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “نضارة”
50%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“BAD QUALITY”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Onion questions

Answered from the same tracked data.