Oats
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 86% of clicks, so Oats is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 419 Grocery niches · +4 vs the category median of 5256
- Market size
- $346K/yr312K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 31 sellers
Flapen Score
Oats against its category
The dotted line is the Grocery average. Past it, Oats is stronger. Inside it, weaker.
Market
The Oats market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Oats 312K times last year and spent an estimated $346K. The top 5 brands take 86% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.
- Searches, last 12 months
- 312K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $346Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- oats151K searches a year
02 · Price
A sale here is worth $12.89.
Listings sell for $12.89 on average, from $5.20 to $36.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $12.89 that is $16K to $19K a year per listing.
- Average price
- $12.89under the $15 to $100 sweet spot
- Price range
- $5.20–$36.04
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $16K–$19K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #41 within Grocery. It carries 1,841 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #41in Grocery
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,841per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Oats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
QUAKER WHOLE OATS 900 GMS PET JAR
- Price
- $10.97
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago

American Harvest Rolled Oats 1.2kg Jar | Old Fashioned Whole Grain Oats | Gluten Free | High Fiber | Heart Healthy | Ideal for Oatmeal Baking & Smoothies
- Price
- $13.29
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 2y ago

Quaker Oats Pouch Twin Pack (500G x 2)
- Price
- $11.67
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 7y ago

Organic Larder Whole Grain Rolled Oats
- Price
- $10.89
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 4y ago

Quaker Quick Cooking Oats Alufoil 500g
- Price
- $5.77
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 13y ago
Trending
90-day click momentum
Monopoly Whole Grain Rolled Oats 900 g
- Price
- $11.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ecological Canadian Gluten-Free Rolled Oats 500g 100% Whole Grain | Non-GMO | High Fiber | Ideal for Breakfast Baking & Smoothies Pack of 2
- Price
- $24.69
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

Nutriorg Organic Old Fashioned Rolled Oats (400 Gm) | Authentic 100% Whole Grain Non-GMO Kosher | Rich in fibre
- Price
- $13.49
- Rating
- 4.3/5
- Reviews
- 1,283
- Age
- 6y ago

Quaker Oats Pouch 1kg
- Price
- $12.47
- Rating
- 4.4/5
- Reviews
- 38,321
- Age
- 7y ago

Ecological Canadian Gluten-Free Rolled Oats 500g 100% Whole Grain | Non-GMO | High Fiber | Ideal for Breakfast Baking & Smoothies
- Price
- $12.95
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
Monopoly Whole Grain Rolled Oats 900 g
- Price
- $11.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ecological Canadian Gluten-Free Rolled Oats 500g 100% Whole Grain | Non-GMO | High Fiber | Ideal for Breakfast Baking & Smoothies
- Price
- $12.95
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Ecological Canadian Gluten-Free Rolled Oats 500g 100% Whole Grain | Non-GMO | High Fiber | Ideal for Breakfast Baking & Smoothies Pack of 2
- Price
- $24.69
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago

QUAKER WHOLE OATS 900 GMS PET JAR
- Price
- $10.97
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago

5:15PM Rolled Oats 500g | Rolled Oats Gluten Free for Weight Management | Healthy Cereal Breakfast | 100% Natural Wholegrain | Rich in Beta Glucans 500g
- Price
- $17.86
- Rating
- 3.6/5
- Reviews
- 87
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
31
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
11%
- Quaker41%
- American Harvest24%
- Organic Larder11%
- Earth Goods6%
- ECOLOGICAL4%
- Lulu3%
- Open — no brand owns it (5 brands, 11%)
Demand
Oats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Oats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oats151K/yr
- rolled oats43K/yr
- quaker oats22K/yr
- oat15K/yr
- oatmeal14K/yr
- شوفان13K/yr
- gluten free oats9K/yr
- whole oats8K/yr
- oats whole16K/yr
- rolled oats gluten free5K/yr
Reviews and returns
What reviews say buyers love and hate about Oats
We read the reviews and the return reasons for every product selling here.
“Its infested with ants”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oats questions
Answered from the same tracked data.









