Skip to content

Oats

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 86% of clicks, so Oats is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size
$346K/yr312K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
57%top-5 click share · 11 brands · 31 sellers

Flapen Score

Oats against its category

The dotted line is the Grocery average. Past it, Oats is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oats market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Oats 312K times last year and spent an estimated $346K. The top 5 brands take 86% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
8.6%
Market size, estimated
$346Ka year
Peak month
February1.4× the quietest month
Top search term
oats151K searches a year

02 · Price

A sale here is worth $12.89.

Listings sell for $12.89 on average, from $5.20 to $36.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $12.89 that is $16K to $19K a year per listing.

Average price
$12.89under the $15 to $100 sweet spot
Price range
$5.20–$36.04
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$19K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #41 within Grocery. It carries 1,841 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#41in Grocery
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,841per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Oats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$35K$52K$69K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

31

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

11%

  • Quaker41%
  • American Harvest24%
  • Organic Larder11%
  • Earth Goods6%
  • ECOLOGICAL4%
  • Lulu3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Oats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oats151K/yr
  • rolled oats43K/yr
  • quaker oats22K/yr
  • oat15K/yr
  • oatmeal14K/yr
  • شوفان13K/yr
  • gluten free oats9K/yr
  • whole oats8K/yr
  • oats whole16K/yr
  • rolled oats gluten free5K/yr

Reviews and returns

What reviews say buyers love and hate about Oats

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “تلوث”
0.1%of orders come back
“Its infested with ants”
A buyer, on “تلوث”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Oats questions

Answered from the same tracked data.