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Noodles

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Noodles is a Maybe.

Flapen Score
60
60 / 100
Top 16% of 419 Grocery niches · +8 vs the category median of 52
Market size
$686K/yr556K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
39%top-5 click share · 7 brands · 31 sellers

Flapen Score

Noodles against its category

The dotted line is the Grocery average. Past it, Noodles is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noodles market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Noodles 556K times last year and spent an estimated $686K. The top 5 brands take 97% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $686K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
8.8%
Market size, estimated
$686Ka year
Peak month
February1.5× the quietest month
Top search term
noodles129K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $2.60 to $63.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $13.94 that is $14K to $17K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$2.60–$63.02
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #15 within Grocery. It carries 886 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
92%
Out of stock, average day
1.1%
Average rank
#15in Grocery
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
886per listing
Listings tracked
38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$34K$69K$103K$137K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

1%

  • Indomie46%
  • SAMYANG27%
  • Maggi21%
  • CHING'S2%
  • Nongshim2%
  • Vmart2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • noodles129K/yr
  • indomie61K/yr
  • buldak55K/yr
  • اندومي34K/yr
  • maggi39K/yr
  • indomie noodles35K/yr
  • buldak noodles31K/yr
  • ramen26K/yr
  • maggi noodles28K/yr
  • اندومي كوري18K/yr

Reviews and returns

What reviews say buyers love and hate about Noodles

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “الذوق العام”
50%of negative reviews mention “مسحوق/متفتت”
0.1%of orders come back
“Crumbled like bhujia”
A buyer, on “مسحوق/متفتت”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Noodles questions

Answered from the same tracked data.