Nestle
FailThe top 5 brands take 100% of clicks, so Nestle is a Fail.
- Flapen Score
- 39 / 100Ranks 389 of 419 Grocery niches · −13 vs the category median of 5239
- Market size
- $55K/yr32K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 98%top-5 click share · 1 brands · 3 sellers
Flapen Score
Nestle against its category
The dotted line is the Grocery average. Past it, Nestle is stronger. Inside it, weaker.
Market
The Nestle market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Nestle 32K times last year and spent an estimated $55K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 18.3%
- Market size, estimated
- $55Ka year
- Top search term
- nestle water21K searches a year
02 · Price
A sale here is worth $9.32.
Listings sell for $9.32 on average, from $4.96 to $12.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $9.32 that is $14K to $19K a year per listing.
- Average price
- $9.32under the $15 to $100 sweet spot
- Price range
- $4.96–$12.81
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #69 within Grocery. It carries 206 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #69in Grocery
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 206per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Nestle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestlé Pure Life SODIUM-FREE Water 24 x 600 ml
- Price
- $12.77
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 1y ago

Nestlé Pure Life SODIUM-FREE Water 12 x 1.5 L
- Price
- $12.81
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 330 ml
- Price
- $4.96
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 5y ago

Nestlé Pure Life Water 5 Gallon (18.9 L) Refill only (With Exchange of Empty Bottle Only Other Brand Bottles Not acceptable)
- Price
- $11.04
- Rating
- 3.4/5
- Reviews
- 95
- Age
- 4y ago

Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 200 ml
- Price
- $6.60
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 6y ago
Trending
90-day click momentum
Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 330 ml
- Price
- $4.96
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 5y ago

Nestlé Pure Life SODIUM-FREE Water 24 x 600 ml
- Price
- $12.77
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 1y ago

Nestlé Pure Life SODIUM-FREE Water 12 x 1.5 L
- Price
- $12.81
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 200 ml
- Price
- $6.60
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 6y ago

Nestlé Pure Life Water 5 Gallon (18.9 L) Refill only (With Exchange of Empty Bottle Only Other Brand Bottles Not acceptable)
- Price
- $11.04
- Rating
- 3.4/5
- Reviews
- 95
- Age
- 4y ago
Newest
by launch date
Nestlé Pure Life SODIUM-FREE Water 24 x 600 ml
- Price
- $12.77
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 1y ago

Nestlé Pure Life SODIUM-FREE Water 12 x 1.5 L
- Price
- $12.81
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Nestlé Pure Life Water 5 Gallon (18.9 L) Refill only (With Exchange of Empty Bottle Only Other Brand Bottles Not acceptable)
- Price
- $11.04
- Rating
- 3.4/5
- Reviews
- 95
- Age
- 4y ago

Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 330 ml
- Price
- $4.96
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 5y ago

Nestlé Pure Life Low Sodium Bottled Drinking Water 12 x 200 ml
- Price
- $6.60
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Nestlé Pure Life100%
- Open — no brand owns it (0%)
Demand
Nestle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Search terms
Top Nestle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nestle water21K/yr
- nestle water 1.5l5K/yr
- water nestle3K/yr
- nestle water 600ml3K/yr
Reviews and returns
What reviews say buyers love and hate about Nestle
We read the reviews and the return reasons for every product selling here.
“higher price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nestle questions
Answered from the same tracked data.









