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Nestle

Fail

The top 5 brands take 100% of clicks, so Nestle is a Fail.

Flapen Score
39
39 / 100
Ranks 389 of 419 Grocery niches · −13 vs the category median of 52
Market size
$55K/yr32K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
98%top-5 click share · 1 brands · 3 sellers

Flapen Score

Nestle against its category

The dotted line is the Grocery average. Past it, Nestle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nestle market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Nestle 32K times last year and spent an estimated $55K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
18.3%
Market size, estimated
$55Ka year
Top search term
nestle water21K searches a year

02 · Price

A sale here is worth $9.32.

Listings sell for $9.32 on average, from $4.96 to $12.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $9.32 that is $14K to $19K a year per listing.

Average price
$9.32under the $15 to $100 sweet spot
Price range
$4.96–$12.81
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #69 within Grocery. It carries 206 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#69in Grocery
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
206per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Nestle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

$0$8K$17K$25K$33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Nestlé Pure Life100%
  • Open — no brand owns it (0%)

Demand

Nestle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Nestle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nestle water21K/yr
  • nestle water 1.5l5K/yr
  • water nestle3K/yr
  • nestle water 600ml3K/yr

Reviews and returns

What reviews say buyers love and hate about Nestle

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الحجم الكلي”
25%of negative reviews mention “القيمة مقابل المال”
<0.1%of orders come back, a rate Amazon rounds to zero
“higher price”
A buyer, on “القيمة مقابل المال”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Nestle questions

Answered from the same tracked data.