mustard oil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Price range
Great$4.42–$75.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay$160K$160K/yr · 84K searches
Review moat
Bad4,940.39avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, mustard oil is a $160K/yr Amazon United Arab Emirates market (84K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mustard oil market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $220K–$274K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 1.5%
- Avg brand age
- 58 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
19%
- Bharat23%
- FORTUNE14%
- Natures Choice14%
- Organic Tattva12%
- Dhara12%
- TEZ7%
Demand
Weekly Amazon search volume, last 12 weeks — +12.3% search growth over the last 90 days.Top mustard oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Choice Mustard Oil 1 Liter Bottle
Natures Choice$11.824.3★188 rev
Bharat Pure Mustard Oil 1 Litre | Kachi Ghani Cold Pressed Mustard Oil | Authentic Indian Cooking Oil | Rich in MUFA & PUFA | Strong Aroma & Flavor
Bharat$14.314.3★130 rev
ORGANIC TATTVA Unrefined Mustard Sarso Cooking Oil 1L
Organic Tattva$17.924.3★2,455 rev
Fortune Kachi Ghani Mustard Oil 1 Litre | Pure Mustard Oil | Strong Aroma & Traditional Taste | Premium Quality
FORTUNE$12.044.4★42,942 rev
ATD Mustard Oil 500ml
ATD$5.864.2★27 rev
Newest
by launch date
Sohna Mustard Oil - 1ltr
Sohna$11.482 rev
PRAN Mughal Virgin Mustard Oil 5 Liter
PRAN$51.0510 rev
Dhara Kachi Ghani Mustard Oil Pet Bottle 1 Ltr
Dhara$11.9912 rev
Dhara Kachi Ghani Pure Mustard Oil 500 ml India | Pure Cold Pressed Mustard Oil | Fortified with Vitamin A & D2
Dhara$4.4222 rev
Drsous Mustard Oil 100ml | 100% Pure Cold Pressed for Hair Scalp and Skin Care | Warming Nourishing Oil for Body Dry Skin Massage | Glass Bottle | Made in Palestine
drsous ca health & wellness$30.8132 rev
Trending
90-day click momentumSohna Mustard Oil - 1ltr
Sohna$11.484.5★
Bharat Pure Mustard Oil 5 Litre | Kachi Ghani Cold Pressed | Authentic Indian Cooking Oil | Rich in MUFA & PUFA | Strong Aroma & Flavor
Bharat$75.324.4★
Bharat Pure Mustard Oil 2 Litre | Kachi Ghani Cold Pressed | Authentic Indian Cooking Oil | Rich in MUFA & PUFA | Strong Aroma & Flavor
Bharat$24.614.8★
Natures Choice Mustard Oil 1 Liter Bottle
Natures Choice$11.824.3★
Dhara Kachi Ghani Mustard Oil Pet Bottle 1 Ltr
Dhara$11.994.5★
What buyers say about mustard oil
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality”
“Pure oil and price is also good”
“Value for money”
“Excellent aroma and taste”
What buyers complain about
“They give less than 600 grams of oil as 5 liters”
“this one isnt the same quality”
“Very Mild Aroma”
Common questions
- Is mustard oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $160K/yr across 18 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mustard oil niche?
- 11 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in mustard oil?
- Top complaints mined from reviews: زيتي/دهني, الجودة الشاملة, يشم. The return rate is 0.1%.
- What does it cost to enter the mustard oil niche?
- Listings span $4.42–$75.32; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 4,940 reviews — the moat a new listing must climb.