How competitive is the Mustard Oil niche on Amazon United Arab Emirates?

11 brands and 17 sellers compete in Mustard Oil on Amazon United Arab Emirates. The top 5 Mustard Oil products take 53% of clicks and its top 5 brands hold 74% of demand.

What does it cost to enter the Mustard Oil niche?

Mustard Oil sells for $21.95 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $4.42–$75.32. The average incumbent carries 4,940 reviews — the moat a new listing must climb.

Mustard Oil

Mustard Oil shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 18% of 419 Grocery niches · +7 vs the category median of 52

This niche Category average · 419 niches

Is Mustard Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Mustard Oil is a $160K/yr Amazon United Arab Emirates market (84K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 59/100.

Mustard Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +12.3% over the last 90 days and 8.7% of searches end in a purchase.

$160K

revenue / yr

Units sold / yr13K

Search volume / yr+12.3%84K

Conversion rate8.7%

Avg price$21.95

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers11 · 17

Top-5 product click share53%

Open market26%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Mustard Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Natures Choice Mustard Oil 1 Liter Bottle

Price: $11.82
Rating: 4.3/5
Reviews: 188
Age: 6y ago

Bharat Pure Mustard Oil 1 Litre | Kachi Ghani Cold Pressed Mustard Oil | Authentic Indian Cooking Oil | Rich in MUFA & PUFA | Strong Aroma & Flavor

Price: $14.31
Rating: 4.3/5
Reviews: 130
Age: 7y ago

ORGANIC TATTVA Unrefined Mustard Sarso Cooking Oil 1L

Price: $17.92
Rating: 4.3/5
Reviews: 2,455
Age: 9y ago

Fortune Kachi Ghani Mustard Oil 1 Litre | Pure Mustard Oil | Strong Aroma & Traditional Taste | Premium Quality

Price: $12.04
Rating: 4.4/5
Reviews: 42,942
Age: 8y ago

ATD Mustard Oil 500ml

Price: $5.86
Rating: 4.2/5
Reviews: 27
Age: 3y ago

Newest

by launch date

Sohna Mustard Oil - 1ltr

Price: $11.48
Rating: 4.5/5
Reviews: 2
Age: 1y ago

PRAN Mughal Virgin Mustard Oil 5 Liter

Price: $51.05
Rating: 3.5/5
Reviews: 10
Age: 1y ago

Dhara Kachi Ghani Mustard Oil Pet Bottle 1 Ltr

Price: $11.99
Rating: 4.5/5
Reviews: 12
Age: 1y ago

Dhara Kachi Ghani Pure Mustard Oil 500 ml India | Pure Cold Pressed Mustard Oil | Fortified with Vitamin A & D2

Price: $4.42
Rating: 4.3/5
Reviews: 22
Age: 1y ago

Drsous Mustard Oil 100ml | 100% Pure Cold Pressed for Hair Scalp and Skin Care | Warming Nourishing Oil for Body Dry Skin Massage | Glass Bottle | Made in Palestine

Price: $30.81
Rating: 4.5/5
Reviews: 32
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

19%

Bharat23%
FORTUNE14%
Natures Choice14%
Organic Tattva12%
Dhara12%
TEZ7%

Mustard Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR8.7%Products18Brands11Top 5 Brands74%OOS Rate1.5%Rating4.4★Reviews4,940Avg BSR#31

What reviews say buyers love and hate about Mustard Oil

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة58%

“Nice quality”

زيتي/دهني17%

“Pure oil and price is also good”

القيمة مقابل المال17%

“Value for money”

يشم8%

“Excellent aroma and taste”

What buyers complain about

100% of reviews

زيتي/دهني50%

“They give less than 600 grams of oil as 5 liters”

الجودة الشاملة25%

“this one isnt the same quality”

يشم25%

“Very Mild Aroma”

Common Mustard Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mustard Oil 59/100 on Amazon United Arab Emirates — Worth a look. The niche generates $160K/yr across 18 tracked products. Search demand moved +12.3% over the last 90 days.

Mustard Oil buyers on Amazon United Arab Emirates complain most about زيتي/دهني, الجودة الشاملة, يشم, the themes mined from the niche's reviews. Its return rate is 0.1%.