- Flapen Score
- 48 / 100Ranks 271 of 419 Grocery niches · −4 vs the category median of 5248
- Market size
- $41K/yr31K searches / yr
- 90-day growth
- +5.6%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 26 sellers
Flapen Score
Mustard against its category
The dotted line is the Grocery average. Past it, Mustard is stronger. Inside it, weaker.
Market
The Mustard market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Mustard 31K times last year and spent an estimated $41K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +5.6%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $41Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- mustard24K searches a year
02 · Price
A sale here is worth $10.12.
Listings sell for $10.12 on average, from $1.28 to $26.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.12 that is $1K to $3K a year per listing.
- Average price
- $10.12under the $15 to $100 sweet spot
- Price range
- $1.28–$26.94
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #6 within Grocery. It carries 1,197 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #6in Grocery
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,197per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Mustard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
American Garden U.S. Mustard Original Gluten-Free Vegan 397g
- Price
- $12.02
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11y ago

LuLu Mustard Seed 200g
- Price
- $2.22
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 3y ago

Maille Dijon Orginal Mustard 200ml
- Price
- $11.39
- Rating
- 4.6/5
- Reviews
- 1,281
- Age
- 12y ago

Maille Dijon Original Mustard 360ml
- Price
- $16.54
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 3y ago

American Harvest Classic Yellow Mustard Sauce 227 g (8 oz) Ready-to-Use Table Mustard Condiment Great for Snacks Sandwiches Wraps & Grilling
- Price
- $3.47
- Rating
- 3.9/5
- Reviews
- 149
- Age
- 5y ago
Trending
90-day click momentum
Mahra Yellow Mustard Paste 226 g
- Price
- $2.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Heinz Yellow Mustard (20 oz Bottle)
- Price
- $26.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 1y ago

Frenchs Yellow Mustard Classic #1 Grade Stone-Ground Mustard Seeds - USA Product Gluten Free No Artificial Flavors for Burgers Brats Dogs
- Price
- $16.17
- Rating
- 4.8/5
- Reviews
- 3,934
- Age
- 1y ago

Frenchs Classic Yellow Mustard 14 oz 396 g فرينشز خردل أصفر كلاسيكي
- Price
- $12.15
- Rating
- 4.6/5
- Reviews
- 3,112
- Age
- 14y ago

Organic Tattva Organic Black Mustard 200 grams
- Price
- $3.53
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 8y ago
Newest
by launch date
Mahra Yellow Mustard Paste 226 g
- Price
- $2.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Frenchs Yellow Mustard Classic #1 Grade Stone-Ground Mustard Seeds - USA Product Gluten Free No Artificial Flavors for Burgers Brats Dogs
- Price
- $16.17
- Rating
- 4.8/5
- Reviews
- 3,934
- Age
- 1y ago

Heinz Yellow Mustard (20 oz Bottle)
- Price
- $26.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 1y ago

American Harvest Classic Honey Mustard Dressing 237ml | Authentic American Recipe | Creamy Texture
- Price
- $5.01
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 1y ago

Frenchs Classic Yellow Mustard 14 Oz
- Price
- $13.18
- Rating
- 4.8/5
- Reviews
- 9,736
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
26
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
14%
- American Garden31%
- Maille17%
- Lulu15%
- French's10%
- American Harvest8%
- Hellmann's5%
- Open — no brand owns it (8 brands, 14%)
Demand
Mustard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Mustard
We read the reviews and the return reasons for every product selling here.
“Good quantity”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustard questions
Answered from the same tracked data.









