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Mushroom

Fail

The top 5 brands take 100% of clicks, so Mushroom is a Fail.

Flapen Score
40
40 / 100
Ranks 379 of 419 Grocery niches · −12 vs the category median of 52
Market size
$92K/yr89K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
92%top-5 click share · 2 brands · 10 sellers

Flapen Score

Mushroom against its category

The dotted line is the Grocery average. Past it, Mushroom is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mushroom 89K times last year and spent an estimated $92K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
17.5%
Market size, estimated
$92Ka year
Peak month
August1.8× the quietest month
Top search term
mushroom75K searches a year

02 · Price

A sale here is worth $5.90.

Listings sell for $5.90 on average, from $4.54 to $7.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $5.90 that is $18K to $24K a year per listing.

Average price
$5.90under the $15 to $100 sweet spot
Price range
$4.54–$7.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$18K–$24K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 143 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#3in Grocery
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
143per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

$0$14K$28K$42K$55K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Lulu81%
  • Gulf Mushroom19%
  • Open — no brand owns it (0%)

Demand

Mushroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Mushroom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom75K/yr
  • mashroom9K/yr
  • mushrooms6K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “القيمة مقابل المال”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sometimes price is very expensive”
A buyer, on “القيمة مقابل المال”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Mushroom questions

Answered from the same tracked data.