Muesli
MaybeReturns run at only 0.1% of orders. But shoppers spend only $29K a year here, so Muesli is a Maybe.
- Flapen Score
- 51 / 100Ranks 211 of 419 Grocery niches · −1 vs the category median of 5251
- Market size
- $29K/yr38K searches / yr
- 90-day growth
- +21.8%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 21 sellers
Flapen Score
Muesli against its category
The dotted line is the Grocery average. Past it, Muesli is stronger. Inside it, weaker.
Market
The Muesli market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Muesli 38K times last year and spent an estimated $29K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +21.8%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $29Ka year
- Top search term
- muesli29K searches a year
02 · Price
A sale here is worth $17.68.
Listings sell for $17.68 on average, from $6.55 to $31.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.68 that is $0 to $2K a year per listing.
- Average price
- $17.68inside the $15 to $100 sweet spot
- Price range
- $6.55–$31.61
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #74 within Grocery. It carries 212 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 95%
- Out of stock, average day
- 11.2%
- Average rank
- #74in Grocery
- Average rating
- 4.24 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 212per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Muesli products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tata Soulfull 90% Whole Grains Fruit and Nut Millet Muesli 500gm
- Price
- $12.10
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 2y ago

TATA SOULFULL MUESLI 0% ADDED SUGAR 500g
- Price
- $15.67
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 1y ago

FIT & FLEX Healthy Muesli Fruit and Nuts | Baked & Crunchy | Healthy Cereals Breakfast | High Protein Snacks| Ready to eat Oat Rich Cereal
- Price
- $14.27
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 4y ago

Alpen No Added Sugar Swiss Style Muesli - 560 g
- Price
- $19.40
- Rating
- 4.1/5
- Reviews
- 684
- Age
- 13y ago

Tata Soulfull 80% Whole Grains Crunchy Almonds and Raisins Millet Muesli 500gm
- Price
- $14.06
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago
Trending
90-day click momentum
FIT & FLEX Healthy Muesli Fruit and Nuts | Baked & Crunchy | Healthy Cereals Breakfast | High Protein Snacks| Ready to eat Oat Rich Cereal
- Price
- $14.27
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 4y ago

PURE BITE - 100% Natural Gluten-Free NO Sugar added Wild Berries & Collagen Granola-300gr.
- Price
- $26.73
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 5mo ago

Tata Soulfull 80% Whole Grains Crunchy Almonds and Raisins Millet Muesli 500gm
- Price
- $14.06
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago

BA! Crunchy Muesli - 5 Nuts and Honey 300g
- Price
- $6.55
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 5y ago

FIT & FLEX Healthy Muesli Breakfast| Baked & Crunchy | Choco Almond Cookie Delights | Low Added Sugar | Zero Cholesterol and Fibre Rich | High Protein Snacks| Ready to eat Oat Rich Cereal 450 GM
- Price
- $15.06
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 4y ago
Newest
by launch date
PURE BITE - 100% Natural Gluten-Free NO Sugar added Wild Berries & Collagen Granola-300gr.
- Price
- $26.73
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 5mo ago

PINTOLA 24G High Protein Muesli Dark Chocolate 400g | 0% Refined Sugar | 22% Fruits Nuts & Seeds | 0% Cholestrol | With Almonds Cranberries & Raisins | Healthy Breakfast
- Price
- $31.61
- Rating
- 4.4/5
- Reviews
- 2,784
- Age
- 1y ago

TATA SOULFULL MUESLI 0% ADDED SUGAR 500g
- Price
- $15.67
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 1y ago

Tata Soulfull 90% Whole Grains Fruit and Nut Millet Muesli 500gm
- Price
- $12.10
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 2y ago

Tata Soulfull 80% Whole Grains Crunchy Almonds and Raisins Millet Muesli 500gm
- Price
- $14.06
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
21
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- Soulfull42%
- FIT & FLEX17%
- Alpen16%
- BA12%
- DORSET4%
- Mitoku2%
- Open — no brand owns it (4 brands, 6%)
Demand
Muesli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Muesli search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muesli29K/yr
- muesli no added sugar5K/yr
- musli4K/yr
Reviews and returns
What reviews say buyers love and hate about Muesli
We read the reviews and the return reasons for every product selling here.
“Hard, difficult to chew”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muesli questions
Answered from the same tracked data.









