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Mortadella

Fail

The top 5 brands take 100% of clicks, so Mortadella is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$79K/yr43K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
82%top-5 click share · 5 brands · 12 sellers

Flapen Score

Mortadella against its category

The dotted line is the Grocery average. Past it, Mortadella is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortadella market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mortadella 43K times last year and spent an estimated $79K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
11.1%
Market size, estimated
$79Ka year
Peak month
December1.4× the quietest month
Top search term
turkey27K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $10.67 to $21.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $16.65 that is $12K to $17K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$10.67–$21.59
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$17K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Grocery. It carries 41 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Grocery
Average rating
4.24 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
41per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mortadella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$12K$24K$36K$48K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Lulu59%
  • SINIORA14%
  • Senora12%
  • Prime11%
  • Deligourmet4%
  • Open — no brand owns it (0%)

Demand

Mortadella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mortadella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkey27K/yr
  • ham7K/yr
  • smoked turkey6K/yr
  • turkey slices3K/yr

Reviews and returns

What reviews say buyers love and hate about Mortadella

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “الذوق العام”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Mortadella questions

Answered from the same tracked data.