Mortadella
FailThe top 5 brands take 100% of clicks, so Mortadella is a Fail.
- Flapen Score
- 49 / 100Ranks 247 of 419 Grocery niches · −3 vs the category median of 5249
- Market size
- $79K/yr43K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 12 sellers
Flapen Score
Mortadella against its category
The dotted line is the Grocery average. Past it, Mortadella is stronger. Inside it, weaker.
Market
The Mortadella market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Mortadella 43K times last year and spent an estimated $79K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $79Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- turkey27K searches a year
02 · Price
A sale here is worth $16.65.
Listings sell for $16.65 on average, from $10.67 to $21.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $16.65 that is $12K to $17K a year per listing.
- Average price
- $16.65inside the $15 to $100 sweet spot
- Price range
- $10.67–$21.59
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$17K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Grocery. It carries 41 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Grocery
- Average rating
- 4.24 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 41per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mortadella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LuLu Smoked Turkey Breast Fat Free 250 g Approx.
- Price
- $17.55
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 3y ago

Lulu Prime Smoked Turkey Breast Low Fat Roll 250 g Approx.
- Price
- $21.59
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 3y ago

Prime Smoked Turkey Breast Slice 250gm
- Price
- $12.01
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago

Siniora Extra Smoked Roast Turkey Breast Low Fat 250 g Approx.
- Price
- $20.19
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3y ago

Senora Gourmet Smoked Turkey 200g
- Price
- $14.77
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 3y ago
Trending
90-day click momentum
Deligourmet Smoked Turkey Breast 200g
- Price
- $10.67
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 6mo ago

Siniora Smoked Turkey Cold Cuts Slice Economy 500g UAE
- Price
- $20.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Siniora Extra Smoked Roast Turkey Breast Low Fat 250 g Approx.
- Price
- $20.19
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3y ago

Senora Chicken Rashers 300g
- Price
- $13.72
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 3y ago

LuLu Smoked Turkey Breast Fat Free 250 g Approx.
- Price
- $17.55
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 3y ago
Newest
by launch date
Deligourmet Smoked Turkey Breast 200g
- Price
- $10.67
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 6mo ago

Siniora Smoked Turkey Cold Cuts Slice Economy 500g UAE
- Price
- $20.77
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Prime Smoked Turkey Breast Slice 250gm
- Price
- $12.01
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago

LuLu Smoked Turkey Breast Fat Free 250 g Approx.
- Price
- $17.55
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 3y ago

Lulu Prime Smoked Turkey Breast Low Fat Roll 250 g Approx.
- Price
- $21.59
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Lulu59%
- SINIORA14%
- Senora12%
- Prime11%
- Deligourmet4%
- Open — no brand owns it (0%)
Demand
Mortadella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mortadella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turkey27K/yr
- ham7K/yr
- smoked turkey6K/yr
- turkey slices3K/yr
Reviews and returns
What reviews say buyers love and hate about Mortadella
We read the reviews and the return reasons for every product selling here.
“Not tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mortadella questions
Answered from the same tracked data.









