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Moong Dal

Fail

Prices span $3.73–$10.14, mostly outside the sweet spot, so Moong Dal is a Fail.

Flapen Score
40
40 / 100
Ranks 379 of 419 Grocery niches · −12 vs the category median of 52
Market size
$97K/yr60K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
70%top-5 click share · 7 brands · 14 sellers

Flapen Score

Moong Dal against its category

The dotted line is the Grocery average. Past it, Moong Dal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moong Dal market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Moong Dal 60K times last year and spent an estimated $97K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

25.6% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
25.6%
Market size, estimated
$97Ka year
Peak month
November1.4× the quietest month
Top search term
moong dal46K searches a year

02 · Price

A sale here is worth $6.35.

Listings sell for $6.35 on average, from $3.73 to $10.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $6.35 that is $6K to $8K a year per listing.

Average price
$6.35under the $15 to $100 sweet spot
Price range
$3.73–$10.14
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$6K–$8K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Grocery. It carries 81 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Grocery
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
81per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$10K$19K$29K$39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Lulu43%
  • Madhoor22%
  • Bayara16%
  • Natures Choice10%
  • Organic Tattva7%
  • Nellara1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Moong Dal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Moong Dal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moong dal46K/yr
  • moong dal 1kg11K/yr
  • yellow moong dal3K/yr

Reviews and returns

What reviews say buyers love and hate about Moong Dal

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good Quality”
A buyer, on “الجودة الشاملة”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Moong Dal questions

Answered from the same tracked data.