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Miso Paste

Miso Paste shows low returns (0.2%), but a small market ($88K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Ranks 194 of 419 Grocery niches · on the category median

Market size 22Growth 59Conversion 45Competition 25Returns 99Price range 31Avg price 86Brand share 36Review moat 70Quality gap 84
This niche Category average · 419 niches

Is Miso Paste profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Miso Paste is a $88K/yr Amazon United Arab Emirates market (35K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.

Miso Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.2% over the last 90 days and 3.6% of searches end in a purchase.

$88K

revenue / yr

Units sold / yr2K
Search volume / yr+35.2%35K
Conversion rate3.6%
Avg price$71.08

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 13
Top-5 product click share70%
Open market17%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement27%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews693

Top Miso Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$18K$26K$35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

13

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • genso49%
  • Generic16%
  • Marukome11%
  • MIKO4%
  • S&B3%
  • MISO MASTER ORGANIC3%
  • Open — no brand owns it (5 brands, 13%)

Miso Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR3.6%Products15Brands11Top 5 Brands83%OOS Rate6.3%Rating4.2★Reviews693Avg BSR#50
3K2KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

What reviews say buyers love and hate about Miso Paste

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
الذوق العام67%

Great taste

الجودة الشاملة17%

Excellent product all round

What buyers complain about

50% of reviews
رطب/جاف50%

inside it was super dry

Common Miso Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Miso Paste 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $88K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +35.2% over the last 90 days.
Miso Paste buyers on Amazon United Arab Emirates complain most about رطب/جاف, the themes mined from the niche's reviews. Its return rate is 0.2%.