miso paste
Worth a lookShows low returns (0.2%), but a small market ($88K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$71.08avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good692.93avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$18.82–$283.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 35K searches
According to Flapen's Amazon United Arab Emirates niche tracking, miso paste is a $88K/yr Amazon United Arab Emirates market (35K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
miso paste market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $89K–$107K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 27%
- Out of stock
- 6.3%
- Avg brand age
- 46 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
13
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- genso49%
- Generic16%
- Marukome11%
- MIKO4%
- S&B3%
- MISO MASTER ORGANIC3%
- Open — no brand owns it (5 brands, 13%)
Demand
Weekly Amazon search volume, last 39 weeks — +35.2% search growth over the last 90 days.Top miso paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GENSO MISO PASTE LIGHT (SHIRO MISO) 1Kg
genso$27.554.2★40 rev
GENSO MISO PASTE DARK (AKA MISO) 1 KG
genso$27.253.6★18 rev
Marukome Miso Gluten Free Vegan 13.2 Ounce
Marukome$86.394.5★3,530 rev
Harikari Organic Red Miso Paste 500g
Generic$66.794.1★7 rev
Organic Japanese White Miso Paste Unpasteurised 270g
Generic$61.852.9★2 rev
Newest
by launch dateHarikari Organic Red Miso Paste 500g
Generic$66.797 rev
Kaneyo Satsuma Miso Paste 1 kg
Generic$77.070 rev
Organic Japanese White Miso Paste Unpasteurised 270g
Generic$61.852 rev
Organic Japanese Reduced Salt Miso Paste Unpasteurised 270g
Generic$70.202 rev
MARUFUKU From Japan Authentic Shiro White Miso paste 7.0 OZ- Savory Japanese Seasoning For Cooking Soup Base Broth Stew Salad Dressing Sauce Marinade Ramen
MARUFUKU$65.90484 rev
Trending
90-day click momentum
Aeugo Miso Master Organic Sweet White Miso | Organic Kosher Gluten-Free Non-GMO | Handcrafted and Naturally Fermented | 16 oz tub
MISO MASTER ORGANIC$283.333.7★
Kaneyo Satsuma Miso Paste 1 kg
Generic$77.070.0★
Muso From Japan Umami Broth Dashi Powder Bonito 1.4oz (Pack of 1
Muso From Japan$26.184.5★
Organic Japanese Reduced Salt Miso Paste Unpasteurised 270g
Generic$70.205.0★
Marukome Miso Gluten Free Vegan 13.2 Ounce
Marukome$86.394.5★
What buyers say about miso paste
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Excellent product all round”
What buyers complain about
“inside it was super dry”
Common questions
- Is miso paste profitable to sell on Amazon United Arab Emirates?
- The niche generates $88K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the miso paste niche?
- 11 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in miso paste?
- Top complaints mined from reviews: رطب/جاف. The return rate is 0.2%.
- What does it cost to enter the miso paste niche?
- Listings span $18.82–$283.33; the average listing price is $71.08 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.