Miso Paste
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $88K a year here, so Miso Paste is a Maybe.
- Flapen Score
- 52 / 100Ranks 194 of 419 Grocery niches · on the category median52
- Market size
- $88K/yr35K searches / yr
- 90-day growth
- +35.2%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 13 sellers
Flapen Score
Miso Paste against its category
The dotted line is the Grocery average. Past it, Miso Paste is stronger. Inside it, weaker.
Market
The Miso Paste market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Miso Paste 35K times last year and spent an estimated $88K. The top 5 brands take 83% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +35.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $88Ka year
- Top search term
- miso paste24K searches a year
02 · Price
A sale here is worth $71.08.
Listings sell for $71.08 on average, from $18.82 to $283.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $71.08 that is $0 to $7K a year per listing.
- Average price
- $71.08inside the $15 to $100 sweet spot
- Price range
- $18.82–$283.33
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #50 within Grocery. It carries 693 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 20%
- Out of stock, average day
- 6.3%
- Average rank
- #50in Grocery
- Average rating
- 4.17 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 693per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Miso Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GENSO MISO PASTE LIGHT (SHIRO MISO) 1Kg
- Price
- $27.55
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 2y ago

GENSO MISO PASTE DARK (AKA MISO) 1 KG
- Price
- $27.25
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 2y ago

Marukome Miso Gluten Free Vegan 13.2 Ounce
- Price
- $86.39
- Rating
- 4.5/5
- Reviews
- 3,530
- Age
- 2y ago

Harikari Organic Red Miso Paste 500g
- Price
- $66.79
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 11mo ago

Organic Japanese White Miso Paste Unpasteurised 270g
- Price
- $61.85
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 1y ago
Trending
estimated 90-day click momentum
Aeugo Miso Master Organic Sweet White Miso | Organic Kosher Gluten-Free Non-GMO | Handcrafted and Naturally Fermented | 16 oz tub
- Price
- $283.33
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 4y ago

Kaneyo Satsuma Miso Paste 1 kg
- Price
- $77.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Muso From Japan Umami Broth Dashi Powder Bonito 1.4oz (Pack of 1
- Price
- $26.18
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 4y ago

Organic Japanese Reduced Salt Miso Paste Unpasteurised 270g
- Price
- $70.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Marukome Miso Gluten Free Vegan 13.2 Ounce
- Price
- $86.39
- Rating
- 4.5/5
- Reviews
- 3,530
- Age
- 2y ago
Newest
by launch date
Harikari Organic Red Miso Paste 500g
- Price
- $66.79
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 11mo ago

Kaneyo Satsuma Miso Paste 1 kg
- Price
- $77.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Organic Japanese White Miso Paste Unpasteurised 270g
- Price
- $61.85
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 1y ago

Organic Japanese Reduced Salt Miso Paste Unpasteurised 270g
- Price
- $70.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

MARUFUKU From Japan Authentic Shiro White Miso paste 7.0 OZ- Savory Japanese Seasoning For Cooking Soup Base Broth Stew Salad Dressing Sauce Marinade Ramen
- Price
- $65.90
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
13
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
13%
- genso49%
- Generic16%
- Marukome11%
- MIKO4%
- S&B3%
- MISO MASTER ORGANIC3%
- Open — no brand owns it (5 brands, 13%)
Demand
Miso Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.6× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Miso Paste
We read the reviews and the return reasons for every product selling here.
“inside it was super dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miso Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









