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Mct Oil

Fail

Demand is soft, at -3.4% this quarter, so Mct Oil is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$308K/yr38K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
69%top-5 click share · 12 brands · 36 sellers

Flapen Score

Mct Oil against its category

The dotted line is the Grocery average. Past it, Mct Oil is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mct Oil 38K times last year and spent an estimated $308K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
7.0%
Market size, estimated
$308Ka year
Peak month
August1.7× the quietest month
Top search term
mct oil36K searches a year

02 · Price

A sale here is worth $115.73.

Listings sell for $115.73 on average, from $45.37 to $212.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $115.73 that is $12K to $29K a year per listing.

Average price
$115.73above the $15 to $100 sweet spot
Price range
$45.37–$212.71
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$12K–$29K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #17 within Grocery. It carries 7,970 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#17in Grocery
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,970per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Mct Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$31K$62K$92K$123K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Nature's Way20%
  • Carbamide Forte18%
  • Sports Research16%
  • Ketosource14%
  • NBL NATURAL11%
  • Natrolina6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Mct Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Mct Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “مستوى الطاقة”
26%of negative reviews mention “الذوق العام”
0.5%of orders come back
“The taste is not strong”
A buyer, on “الذوق العام”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mct Oil questions

Answered from the same tracked data.