How competitive is the Mayonnaise niche on Amazon United Arab Emirates?

9 brands and 23 sellers compete in Mayonnaise on Amazon United Arab Emirates. The top 5 Mayonnaise products take 46% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Mayonnaise?

Mayonnaise buyers on Amazon United Arab Emirates complain most about نكهة, مخفف/مائي, الحجم الكلي, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mayonnaise niche?

Mayonnaise sells for $13.55 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $3.94–$32.62. The average incumbent carries 69 reviews — the moat a new listing must climb.

Mayonnaise

Mayonnaise shows low returns (0.1%), but soft demand (-7.7% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 33% of 419 Grocery niches · +3 vs the category median of 52

This niche Category average · 419 niches

Is Mayonnaise profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Mayonnaise is a $151K/yr Amazon United Arab Emirates market (127K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 55/100.

Mayonnaise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.7% over the last 90 days and 8.8% of searches end in a purchase.

$151K

revenue / yr

Units sold / yr20K

Search volume / yr-7.7%127K

Conversion rate8.8%

Avg price$13.55

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 23

Top-5 product click share46%

Open market13%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Top Mayonnaise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kewpie Mayonnaise Japanese Style 310 gms

Price: $14.57
Rating: 4.5/5
Reviews: 249
Age: 7y ago

Heinz heinz mayonnaise creamy classic jar 940 gr - promo pack

Price: $11.07
Rating: 4.4/5
Reviews: 116
Age: 6y ago

Heinz Creamy Classic Mayonnaise Top Down Squeezy Bottle 225ml

Price: $9.69
Rating: 4.5/5
Reviews: 69
Age: 7y ago

Heinz Heinzâ Creamy Classic Mayonnaise 600 ML - Promo Pack

Price: $12.72
Rating: 4.4/5
Reviews: 112
Age: 7y ago

American Harvest Real Mayonnaise | Gluten Free | 946ml (32oz) Jar

Price: $6.59
Rating: 4.1/5
Reviews: 148
Age: 7y ago

Newest

by launch date

Kewpie Mayonnaise 450 g

Price: $21.14
Rating: 5.0/5
Reviews: 3
Age: 5mo ago

Hellmanns Mayonnaise Ideal as a dip dressing or spread Real 100% recycled plastic bottle 915g

Price: $21.04
Rating: 4.7/5
Reviews: 37
Age: 10mo ago

Kewpie Chilli Mayo 310ml

Price: $25.21
Rating: 5.0/5
Reviews: 4
Age: 11mo ago

Knorr Creamy Mayonnaise Original Flavour Ideal As A Dip Dressing Or Spread 240ml

Price: $7.54
Rating: 4.5/5
Reviews: 16
Age: 2y ago

Hellmanns Mayonnaise Ideal As A Dip Dressing Or Spread 100% Recycled Plastic Bottle 410g

Price: $14.55
Rating: 4.7/5
Reviews: 47
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

HEINZ38%
Kewpie25%
American Garden10%
American Harvest7%
Generic7%
Noor6%
Open — no brand owns it (3 brands, 8%)

Mayonnaise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR8.8%Products33Brands9Top 5 Brands87%OOS Rate0.2%Rating4.5★Reviews69Avg BSR#34

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Mayonnaise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mayonnaise79K/yr -8.6%9.1% conv.
kewpie mayonnaise12K/yr -3.8%5.8% conv.
مايونيز11K/yr -20.7%4.5% conv.
kewpie10K/yr +6.2%3.1% conv.
mayo7K/yr +20.3%6.6% conv.
japanese mayonnaise4K/yr -22.0%5.3% conv.
heinz mayonnaise5K/yr -13.0%6.6% conv.

What reviews say buyers love and hate about Mayonnaise

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

الذوق العام50%

“Yummy”

الملمس/الاتساق-الإجمالي15%

“I like the texture of this one the most”

التوابل8%

“So yummy with spicy and smoky flavors”

الجودة الشاملة8%

“Good product, I like it”

حلاوة4%

“Its sweet”

What buyers complain about

70% of reviews

نكهة15%

“the flavor feels fairly ordinary”

مخفف/مائي10%

“Little watery for my liking”

الحجم الكلي10%

“Small size”

حامِض10%

“just a synthetic sourness”

حلاوة7%

“Contains sugar”

Common Mayonnaise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mayonnaise 55/100 on Amazon United Arab Emirates — Worth a look. The niche generates $151K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -7.7% over the last 90 days.