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Mayonnaise

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -7.7% this quarter, so Mayonnaise is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 419 Grocery niches · +3 vs the category median of 52
Market size
$151K/yr127K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
46%top-5 click share · 9 brands · 23 sellers

Flapen Score

Mayonnaise against its category

The dotted line is the Grocery average. Past it, Mayonnaise is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mayonnaise market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mayonnaise 127K times last year and spent an estimated $151K. The top 5 brands take 87% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
8.8%
Market size, estimated
$151Ka year
Peak month
February1.3× the quietest month
Top search term
mayonnaise79K searches a year

02 · Price

A sale here is worth $13.55.

Listings sell for $13.55 on average, from $3.94 to $32.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.55 that is $3K to $7K a year per listing.

Average price
$13.55under the $15 to $100 sweet spot
Price range
$3.94–$32.62
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #34 within Grocery. It carries 69 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#34in Grocery
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
69per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mayonnaise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

8%

  • HEINZ38%
  • Kewpie25%
  • American Garden10%
  • American Harvest7%
  • Generic7%
  • Noor6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Mayonnaise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mayonnaise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mayonnaise79K/yr
  • kewpie mayonnaise12K/yr
  • مايونيز11K/yr
  • kewpie10K/yr
  • mayo7K/yr
  • japanese mayonnaise4K/yr
  • heinz mayonnaise5K/yr

Reviews and returns

What reviews say buyers love and hate about Mayonnaise

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
15%of negative reviews mention “نكهة”
0.1%of orders come back
“the flavor feels fairly ordinary”
A buyer, on “نكهة”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Mayonnaise questions

Answered from the same tracked data.