Is mayonnaise profitable to sell on Amazon United Arab Emirates?

The niche generates $151K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the mayonnaise niche?

9 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in mayonnaise?

Top complaints mined from reviews: نكهة, مخفف/مائي, الحجم الكلي. The return rate is 0.1%.

When does demand for mayonnaise peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the mayonnaise niche?

Listings span $3.94–$32.62; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.

mayonnaise

Worth a look

Shows low returns (0.1%), but soft demand (-7.7% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible69.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.55

avg listing price — sweet spot $15–$100

Price range

Good$3.94–$32.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$151K

$151K/yr · 127K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Arab Emirates niche tracking, mayonnaise is a $151K/yr Amazon United Arab Emirates market (127K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mayonnaise market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $203K–$271K; units × avg price
Conversion rate: 8.8%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 12%
Out of stock: 0.2%
Avg brand age: 57 months
Avg seller age: 63 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

HEINZ38%
Kewpie25%
American Garden10%
American Harvest7%
Generic7%
Noor6%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top mayonnaise search terms

mayonnaise79K/yr -8.6%9.1% conv.
kewpie mayonnaise12K/yr -3.8%5.8% conv.
مايونيز11K/yr -20.7%4.5% conv.
kewpie10K/yr +6.2%3.1% conv.
mayo7K/yr +20.3%6.6% conv.
japanese mayonnaise4K/yr -22.0%5.3% conv.
heinz mayonnaise5K/yr -13.0%6.6% conv.

All search terms

Top mayonnaise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kewpie Mayonnaise Japanese Style 310 gms

Kewpie$14.574.5★249 rev

Heinz heinz mayonnaise creamy classic jar 940 gr - promo pack

HEINZ$11.074.4★116 rev

Heinz Creamy Classic Mayonnaise Top Down Squeezy Bottle 225ml

HEINZ$9.694.5★69 rev

Heinz Heinzâ Creamy Classic Mayonnaise 600 ML - Promo Pack

HEINZ$12.724.4★112 rev

American Harvest Real Mayonnaise | Gluten Free | 946ml (32oz) Jar

American Harvest$6.594.1★148 rev

Newest

by launch date

Kewpie Mayonnaise 450 g

Kewpie$21.143 rev

5mo ago

Hellmanns Mayonnaise Ideal as a dip dressing or spread Real 100% recycled plastic bottle 915g

Hellmann's$21.0437 rev

10mo ago

Kewpie Chilli Mayo 310ml

Kewpie$25.214 rev

11mo ago

Knorr Creamy Mayonnaise Original Flavour Ideal As A Dip Dressing Or Spread 240ml

Knorr$7.5416 rev

2y ago

Hellmanns Mayonnaise Ideal As A Dip Dressing Or Spread 100% Recycled Plastic Bottle 410g

Hellmann's$14.5547 rev

2y ago

What buyers say about mayonnaise

What buyers praise and complain about, mined from review topics.

What buyers love

الذوق العام50%

“Yummy”

الملمس/الاتساق-الإجمالي15%

“I like the texture of this one the most”

التوابل8%

“So yummy with spicy and smoky flavors”

الجودة الشاملة8%

“Good product, I like it”

حلاوة4%

“Its sweet”

سهولة الاستخدام2%

“The squeeze bottle is convenient”

What buyers complain about

نكهة15%

“the flavor feels fairly ordinary”

مخفف/مائي10%

“Little watery for my liking”

الحجم الكلي10%

“Small size”

حامِض10%

“just a synthetic sourness”

حلاوة7%

“Contains sugar”

المكونات-إجمالاً7%

“The description does not list it in the ingredients”

المنتج المعلن عنه مقابل المنتج الفعلي7%

“Inaccurate description, contains SUGAR”

الذوق العام5%

“though there are more satisfying options for taste”

Common questions

Is mayonnaise profitable to sell on Amazon United Arab Emirates?: The niche generates $151K/yr across 33 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the mayonnaise niche?: 9 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in mayonnaise?: Top complaints mined from reviews: نكهة, مخفف/مائي, الحجم الكلي. The return rate is 0.1%.
When does demand for mayonnaise peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the mayonnaise niche?: Listings span $3.94–$32.62; the average listing price is $13.55 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.