Mayonnaise
MaybeReturns run at only 0.1% of orders. But demand is soft, at -7.7% this quarter, so Mayonnaise is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 419 Grocery niches · +3 vs the category median of 5255
- Market size
- $151K/yr127K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 23 sellers
Flapen Score
Mayonnaise against its category
The dotted line is the Grocery average. Past it, Mayonnaise is stronger. Inside it, weaker.
Market
The Mayonnaise market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Mayonnaise 127K times last year and spent an estimated $151K. The top 5 brands take 87% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $151Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- mayonnaise79K searches a year
02 · Price
A sale here is worth $13.55.
Listings sell for $13.55 on average, from $3.94 to $32.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.55 that is $3K to $7K a year per listing.
- Average price
- $13.55under the $15 to $100 sweet spot
- Price range
- $3.94–$32.62
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #34 within Grocery. It carries 69 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #34in Grocery
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 69per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Mayonnaise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kewpie Mayonnaise Japanese Style 310 gms
- Price
- $14.57
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 7y ago

Heinz heinz mayonnaise creamy classic jar 940 gr - promo pack
- Price
- $11.07
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 6y ago

Heinz Creamy Classic Mayonnaise Top Down Squeezy Bottle 225ml
- Price
- $9.69
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 7y ago

Heinz Heinzâ Creamy Classic Mayonnaise 600 ML - Promo Pack
- Price
- $12.72
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 7y ago

American Harvest Real Mayonnaise | Gluten Free | 946ml (32oz) Jar
- Price
- $6.59
- Rating
- 4.1/5
- Reviews
- 148
- Age
- 7y ago
Trending
90-day click momentum
Hellmanns Mayonnaise Ideal as a dip dressing or spread Real 100% recycled plastic bottle 915g
- Price
- $21.04
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 10mo ago

Knorr Mayonnaise Regular 946ml
- Price
- $11.84
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 3y ago

Kewpie Mayonnaise 450 g
- Price
- $21.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Kewpie Chilli Mayo 310ml
- Price
- $25.21
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago

American Harvest Real Mayonnaise | Gluten Free | 946ml (32oz) Jar
- Price
- $6.59
- Rating
- 4.1/5
- Reviews
- 148
- Age
- 7y ago
Newest
by launch date
Kewpie Mayonnaise 450 g
- Price
- $21.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Hellmanns Mayonnaise Ideal as a dip dressing or spread Real 100% recycled plastic bottle 915g
- Price
- $21.04
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 10mo ago

Kewpie Chilli Mayo 310ml
- Price
- $25.21
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago

Knorr Creamy Mayonnaise Original Flavour Ideal As A Dip Dressing Or Spread 240ml
- Price
- $7.54
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago

Hellmanns Mayonnaise Ideal As A Dip Dressing Or Spread 100% Recycled Plastic Bottle 410g
- Price
- $14.55
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
23
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
8%
- HEINZ38%
- Kewpie25%
- American Garden10%
- American Harvest7%
- Generic7%
- Noor6%
- Open — no brand owns it (3 brands, 8%)
Demand
Mayonnaise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mayonnaise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mayonnaise79K/yr
- kewpie mayonnaise12K/yr
- مايونيز11K/yr
- kewpie10K/yr
- mayo7K/yr
- japanese mayonnaise4K/yr
- heinz mayonnaise5K/yr
Reviews and returns
What reviews say buyers love and hate about Mayonnaise
We read the reviews and the return reasons for every product selling here.
“the flavor feels fairly ordinary”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mayonnaise questions
Answered from the same tracked data.









