matta rice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible31.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.25avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great$1.99–$55.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 70K searches
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, matta rice is a $108K/yr Amazon United Arab Emirates market (70K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
matta rice market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $154K–$193K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 5%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
17%
- Lulu35%
- Double Horse13%
- Green Farm11%
- Nirapara10%
- Nitra8%
- Generic6%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top matta rice search terms
- matta rice26K/yr
- matta rice 5kg23K/yr
- palakkadan matta rice 5kg13K/yr
- double horse vadi matta rice 5kg5K/yr
- palakkadan matta rice3K/yr
Top matta rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LuLu Short Grain Matta Rice 5kg
Lulu$18.024.2★32 rev
Green Farm Palakkadan Matta Rice 5kg
Green Farm$18.594.3★35 rev
Nirapara Palakkadan Matta Rice Long Grain 5kg
Nirapara$19.304.6★16 rev
Double Horse Long Grain Matta Rice 5kg
Double Horse$26.024.3★29 rev
LuLu Long Grain Matta Rice 5kg
Lulu$20.714.1★26 rev
Newest
by launch date
Terrafresh Authentic Short Grain Red Matta Kerala Rice 1kg
Terrafresh$1.9915 rev
Terrafresh Premium Palakkadan Red Matta Rice 1kg
Terrafresh$2.769 rev
Nitra Palakkadan Matta Rice 5 kg
Nitra$17.6710 rev
Nellara Palakkadan Short Grain Matta Rice 5 kg
Nellara$17.7225 rev
Najaat Matta Rice Short Grain 5 kg
Generic$17.002 rev
Trending
90-day click momentumNitra Palakkadan Matta Rice 5 kg
Nitra$17.673.9★
Terrafresh Authentic Short Grain Red Matta Kerala Rice 1kg
Terrafresh$1.994.8★
Terrafresh Premium Palakkadan Red Matta Rice 1kg
Terrafresh$2.764.6★
Faash Short Grain Matta Rice 5kg
Faash$16.825.0★
Nirapara Palakkadan Matta Rice Long Grain 5kg
Nirapara$19.304.6★
What buyers say about matta rice
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality item”
Common questions
- Is matta rice profitable to sell on Amazon United Arab Emirates?
- The niche generates $108K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the matta rice niche?
- 12 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
- When does demand for matta rice peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the matta rice niche?
- Listings span $1.99–$55.12; the average listing price is $19.25 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.