Matta Rice
MaybeReturns run at only 0.0% of orders. But demand is soft, at -23.6% this quarter, so Matta Rice is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 419 Grocery niches · +4 vs the category median of 5256
- Market size
- $108K/yr70K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 15 sellers
Flapen Score
Matta Rice against its category
The dotted line is the Grocery average. Past it, Matta Rice is stronger. Inside it, weaker.
Market
The Matta Rice market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Matta Rice 70K times last year and spent an estimated $108K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $108Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- matta rice26K searches a year
02 · Price
A sale here is worth $19.25.
Listings sell for $19.25 on average, from $1.99 to $55.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.25 that is $5K to $10K a year per listing.
- Average price
- $19.25inside the $15 to $100 sweet spot
- Price range
- $1.99–$55.12
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Grocery. It carries 31 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Grocery
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 31per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Matta Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LuLu Short Grain Matta Rice 5kg
- Price
- $18.02
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago

Green Farm Palakkadan Matta Rice 5kg
- Price
- $18.59
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3y ago

Nirapara Palakkadan Matta Rice Long Grain 5kg
- Price
- $19.30
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3y ago

Double Horse Long Grain Matta Rice 5kg
- Price
- $26.02
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 3y ago

LuLu Long Grain Matta Rice 5kg
- Price
- $20.71
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 3y ago
Trending
90-day click momentum
Nitra Palakkadan Matta Rice 5 kg
- Price
- $17.67
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago

Terrafresh Authentic Short Grain Red Matta Kerala Rice 1kg
- Price
- $1.99
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 9mo ago

Terrafresh Premium Palakkadan Red Matta Rice 1kg
- Price
- $2.76
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago

Faash Short Grain Matta Rice 5kg
- Price
- $16.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Nirapara Palakkadan Matta Rice Long Grain 5kg
- Price
- $19.30
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3y ago
Newest
by launch date
Terrafresh Authentic Short Grain Red Matta Kerala Rice 1kg
- Price
- $1.99
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 9mo ago

Terrafresh Premium Palakkadan Red Matta Rice 1kg
- Price
- $2.76
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago

Nitra Palakkadan Matta Rice 5 kg
- Price
- $17.67
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago

Nellara Palakkadan Short Grain Matta Rice 5 kg
- Price
- $17.72
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago

Najaat Matta Rice Short Grain 5 kg
- Price
- $17.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
17%
- Lulu35%
- Double Horse13%
- Green Farm11%
- Nirapara10%
- Nitra8%
- Generic6%
- Open — no brand owns it (6 brands, 17%)
Demand
Matta Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Matta Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matta rice26K/yr
- matta rice 5kg23K/yr
- palakkadan matta rice 5kg13K/yr
- double horse vadi matta rice 5kg5K/yr
- palakkadan matta rice3K/yr
Reviews and returns
What reviews say buyers love and hate about Matta Rice
We read the reviews and the return reasons for every product selling here.
“Good quality item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matta Rice questions
Answered from the same tracked data.









