Matta Rice
Matta Rice shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Is Matta Rice profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Matta Rice is a $108K/yr Amazon United Arab Emirates market (70K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Matta Rice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.6% over the last 90 days and 8.0% of searches end in a purchase.
$108K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Matta Rice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LuLu Short Grain Matta Rice 5kg
- Price
- $18.02
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago
Green Farm Palakkadan Matta Rice 5kg
- Price
- $18.59
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3y ago
Nirapara Palakkadan Matta Rice Long Grain 5kg
- Price
- $19.30
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3y ago
Double Horse Long Grain Matta Rice 5kg
- Price
- $26.02
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 3y ago
LuLu Long Grain Matta Rice 5kg
- Price
- $20.71
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 3y ago
Trending
90-day click momentum
Nitra Palakkadan Matta Rice 5 kg
- Price
- $17.67
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago
Terrafresh Authentic Short Grain Red Matta Kerala Rice 1kg
- Price
- $1.99
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 9mo ago
Terrafresh Premium Palakkadan Red Matta Rice 1kg
- Price
- $2.76
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago
Faash Short Grain Matta Rice 5kg
- Price
- $16.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
Nirapara Palakkadan Matta Rice Long Grain 5kg
- Price
- $19.30
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3y ago
Newest
by launch dateTerrafresh Authentic Short Grain Red Matta Kerala Rice 1kg
- Price
- $1.99
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 9mo ago
Terrafresh Premium Palakkadan Red Matta Rice 1kg
- Price
- $2.76
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago
Nitra Palakkadan Matta Rice 5 kg
- Price
- $17.67
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago
Nellara Palakkadan Short Grain Matta Rice 5 kg
- Price
- $17.72
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago
Najaat Matta Rice Short Grain 5 kg
- Price
- $17.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
17%
- Lulu35%
- Double Horse13%
- Green Farm11%
- Nirapara10%
- Nitra8%
- Generic6%
- Open — no brand owns it (6 brands, 17%)
Matta Rice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Matta Rice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- matta rice26K/yr
- matta rice 5kg23K/yr
- palakkadan matta rice 5kg13K/yr
- double horse vadi matta rice 5kg5K/yr
- palakkadan matta rice3K/yr
What reviews say buyers love and hate about Matta Rice
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality item”
Common Matta Rice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
