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Matta Rice

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -23.6% this quarter, so Matta Rice is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size
$108K/yr70K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
55%top-5 click share · 12 brands · 15 sellers

Flapen Score

Matta Rice against its category

The dotted line is the Grocery average. Past it, Matta Rice is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matta Rice market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Matta Rice 70K times last year and spent an estimated $108K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
8.0%
Market size, estimated
$108Ka year
Peak month
November1.6× the quietest month
Top search term
matta rice26K searches a year

02 · Price

A sale here is worth $19.25.

Listings sell for $19.25 on average, from $1.99 to $55.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.25 that is $5K to $10K a year per listing.

Average price
$19.25inside the $15 to $100 sweet spot
Price range
$1.99–$55.12
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Grocery. It carries 31 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#77in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
31per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

17%

  • Lulu35%
  • Double Horse13%
  • Green Farm11%
  • Nirapara10%
  • Nitra8%
  • Generic6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Matta Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Matta Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matta rice26K/yr
  • matta rice 5kg23K/yr
  • palakkadan matta rice 5kg13K/yr
  • double horse vadi matta rice 5kg5K/yr
  • palakkadan matta rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Matta Rice

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good quality item”
A buyer, on “الجودة الشاملة”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Matta Rice questions

Answered from the same tracked data.