Matcha Powder
MaybeReturns run at only 0.5% of orders. But prices span $18.42–$295.02, mostly outside the sweet spot, so Matcha Powder is a Maybe.
- Flapen Score
- 63 / 100Top 9% of 419 Grocery niches · +11 vs the category median of 5263
- Market size
- $1.1M/yr466K searches / yr
- 90-day growth
- +22.3%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 27 sellers
Flapen Score
Matcha Powder against its category
The dotted line is the Grocery average. Past it, Matcha Powder is stronger. Inside it, weaker.
Market
The Matcha Powder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Matcha Powder 466K times last year and spent an estimated $1.1M. The top 5 brands take 71% of clicks. Demand peaks in Jun–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 466K
- Growth, 90 days vs prior 90
- +22.3%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $1.1Ma year
- Peak month
- August2.1× the quietest month
- Top search term
- matcha powder177K searches a year
02 · Price
A sale here is worth $71.79.
Listings sell for $71.79 on average, from $18.42 to $295.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $71.79 that is $36K to $54K a year per listing.
- Average price
- $71.79inside the $15 to $100 sweet spot
- Price range
- $18.42–$295.02
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $36K–$54K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #35 within Grocery. It carries 2,506 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 91%
- Out of stock, average day
- 1.8%
- Average rank
- #35in Grocery
- Average rating
- 4.22 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,506per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Matcha Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Orgaino Raw Matcha Green Tea Powder (50g 25 Cups) | Japanese Matcha Powder | Premium Matcha For Weight Management Antioxidants |Ideal for Lattes Baking & Smoothies | NON - GMO
- Price
- $18.42
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 2y ago

Heapwell Superfoods Japanese Matcha Premium & Ceremonial & AAA Grade Matcha Tea | Authentic Japanese Origin (1.05oz (30g) Finest AAA Ceremonial Grade)
- Price
- $67.22
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 4y ago

Heapwell Superfoods Japanese Matcha Green Tea Powder 50g (50 servings) | Sourced from Shizuoka Japan
- Price
- $43.38
- Rating
- 4.2/5
- Reviews
- 7,622
- Age
- 3y ago

Perfect Ted | Organic Matcha Flavor 30g | Matcha Powder Ceremonial Grade | Single-Origin Uji Japan | Matcha Green Tea Powder (30 Servings) (30g Organic)
- Price
- $52.07
- Rating
- 4.5/5
- Reviews
- 2,144
- Age
- 1y ago

Maruyama Matcha Tea Ceremonial Grade Halal Japan 30G
- Price
- $54.55
- Rating
- 3.6/5
- Reviews
- 45
- Age
- 1y ago
Trending
90-day click momentum
VAHDAM Ceremonial Matcha Green Tea Powder (30g) | Certified Ceremonial Grade Japanese Matcha | Handpicked from Uji Japan | Smooth & Balanced Taste
- Price
- $52.86
- Rating
- 4.5/5
- Reviews
- 7,096
- Age
- 10mo ago

Ritual Leaf Organic Ceremonial Matcha Powder 30g Smooth Refined & Well-Balanced Flavor Clean Energy & Focus Ideal for Matcha Tea & Lattes
- Price
- $53.87
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago
![Marukyu Koyamaen Premium Ceremonial Grade Matcha [Japan] [Magus Brands] (Aorashi 40G)](https://m.media-amazon.com/images/I/31qmaXfFBTL.jpg)
Marukyu Koyamaen Premium Ceremonial Grade Matcha [Japan] [Magus Brands] (Aorashi 40G)
- Price
- $295.02
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 7y ago

Naoki Matcha Superior Ceremonial Blend Authentic Japanese First Harvest Ceremonial Grade Matcha Green Tea Powder from Uji Kyoto (100g / 3.5oz)
- Price
- $155.59
- Rating
- 4.5/5
- Reviews
- 1,661
- Age
- 5y ago

Heapwell Superfoods Japanese Matcha Premium & Ceremonial & AAA Grade Matcha Tea | Authentic Japanese Origin (1.05oz (30g) Finest AAA Ceremonial Grade)
- Price
- $67.22
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 4y ago
Newest
by launch date
Ritual Leaf Organic Ceremonial Matcha Powder 30g Smooth Refined & Well-Balanced Flavor Clean Energy & Focus Ideal for Matcha Tea & Lattes
- Price
- $53.87
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago

VAHDAM Ceremonial Matcha Green Tea Powder (30g) | Certified Ceremonial Grade Japanese Matcha | Handpicked from Uji Japan | Smooth & Balanced Taste
- Price
- $52.86
- Rating
- 4.5/5
- Reviews
- 7,096
- Age
- 10mo ago

Maruyama Matcha Tea Ceremonial Grade Halal Japan 30G
- Price
- $54.55
- Rating
- 3.6/5
- Reviews
- 45
- Age
- 1y ago

Perfect Ted | Organic Matcha Flavor 30g | Matcha Powder Ceremonial Grade | Single-Origin Uji Japan | Matcha Green Tea Powder (30 Servings) (30g Organic)
- Price
- $52.07
- Rating
- 4.5/5
- Reviews
- 2,144
- Age
- 1y ago

Tencha Ceremonial Elite Grade Matcha | Superior Grade Matcha | Japanese Matcha Green Tea | Spring Harvest | Sourced From Shizuoka Japan | 50gms
- Price
- $69.01
- Rating
- 3.8/5
- Reviews
- 125
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
22%
- Heapwell Superfoods22%
- Orgaino19%
- Tencha12%
- VAHDAM9%
- Perfect Ted8%
- BEAUTY AMBITION8%
Demand
Matcha Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Matcha Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matcha powder177K/yr
- matcha160K/yr
- ماتشا42K/yr
- ceremonial grade matcha17K/yr
- ماتشا ياباني اصلي12K/yr
- macha powder12K/yr
- matcha powder ceremonial grade15K/yr
- matcha ceremonial grade8K/yr
- ceremonial matcha7K/yr
- macha6K/yr
Reviews and returns
What reviews say buyers love and hate about Matcha Powder
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha Powder questions
Answered from the same tracked data.









