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Matcha Powder

Maybe

Returns run at only 0.5% of orders. But prices span $18.42–$295.02, mostly outside the sweet spot, so Matcha Powder is a Maybe.

Flapen Score
63
63 / 100
Top 9% of 419 Grocery niches · +11 vs the category median of 52
Market size
$1.1M/yr466K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 27 sellers

Flapen Score

Matcha Powder against its category

The dotted line is the Grocery average. Past it, Matcha Powder is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Powder market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Matcha Powder 466K times last year and spent an estimated $1.1M. The top 5 brands take 71% of clicks. Demand peaks in Jun–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
3.2%
Market size, estimated
$1.1Ma year
Peak month
August2.1× the quietest month
Top search term
matcha powder177K searches a year

02 · Price

A sale here is worth $71.79.

Listings sell for $71.79 on average, from $18.42 to $295.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $71.79 that is $36K to $54K a year per listing.

Average price
$71.79inside the $15 to $100 sweet spot
Price range
$18.42–$295.02
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$36K–$54K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #35 within Grocery. It carries 2,506 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
1.8%
Average rank
#35in Grocery
Average rating
4.22 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,506per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Matcha Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$53K$106K$159K$212K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

22%

  • Heapwell Superfoods22%
  • Orgaino19%
  • Tencha12%
  • VAHDAM9%
  • Perfect Ted8%
  • BEAUTY AMBITION8%

Demand

Matcha Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Matcha Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha powder177K/yr
  • matcha160K/yr
  • ماتشا42K/yr
  • ceremonial grade matcha17K/yr
  • ماتشا ياباني اصلي12K/yr
  • macha powder12K/yr
  • matcha powder ceremonial grade15K/yr
  • matcha ceremonial grade8K/yr
  • ceremonial matcha7K/yr
  • macha6K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Powder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “الذوق العام”
21%of negative reviews mention “الذوق العام”
0.5%of orders come back
“Horrible taste”
A buyer, on “الذوق العام”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Matcha Powder questions

Answered from the same tracked data.