Matcha Powder
Matcha Powder clears our launch bar: a $1.1M/yr market growing +22.3% this quarter with returns at 0.5%.
Flapen Score
Top 9% of 419 Grocery niches · +11 vs the category median of 52
Is Matcha Powder profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Matcha Powder is a $1.1M/yr Amazon United Arab Emirates market (466K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Aug. Verdict: Launch it — 63/100.
Matcha Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +22.3% over the last 90 days and 3.2% of searches end in a purchase.
$1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 23 products
Top Matcha Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Orgaino Raw Matcha Green Tea Powder (50g 25 Cups) | Japanese Matcha Powder | Premium Matcha For Weight Management Antioxidants |Ideal for Lattes Baking & Smoothies | NON - GMO
- Price
- $18.42
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 2y ago
Heapwell Superfoods Japanese Matcha Premium & Ceremonial & AAA Grade Matcha Tea | Authentic Japanese Origin (1.05oz (30g) Finest AAA Ceremonial Grade)
- Price
- $67.22
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 4y ago
Heapwell Superfoods Japanese Matcha Green Tea Powder 50g (50 servings) | Sourced from Shizuoka Japan
- Price
- $43.38
- Rating
- 4.2/5
- Reviews
- 7,622
- Age
- 3y ago
Perfect Ted | Organic Matcha Flavor 30g | Matcha Powder Ceremonial Grade | Single-Origin Uji Japan | Matcha Green Tea Powder (30 Servings) (30g Organic)
- Price
- $52.07
- Rating
- 4.5/5
- Reviews
- 2,144
- Age
- 1y ago
Maruyama Matcha Tea Ceremonial Grade Halal Japan 30G
- Price
- $54.55
- Rating
- 3.6/5
- Reviews
- 45
- Age
- 1y ago
Trending
90-day click momentum
VAHDAM Ceremonial Matcha Green Tea Powder (30g) | Certified Ceremonial Grade Japanese Matcha | Handpicked from Uji Japan | Smooth & Balanced Taste
- Price
- $52.86
- Rating
- 4.5/5
- Reviews
- 7,096
- Age
- 10mo ago
Ritual Leaf Organic Ceremonial Matcha Powder 30g Smooth Refined & Well-Balanced Flavor Clean Energy & Focus Ideal for Matcha Tea & Lattes
- Price
- $53.87
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago
![Marukyu Koyamaen Premium Ceremonial Grade Matcha [Japan] [Magus Brands] (Aorashi 40G)](https://m.media-amazon.com/images/I/31qmaXfFBTL.jpg)
Marukyu Koyamaen Premium Ceremonial Grade Matcha [Japan] [Magus Brands] (Aorashi 40G)
- Price
- $295.02
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 7y ago
Naoki Matcha Superior Ceremonial Blend Authentic Japanese First Harvest Ceremonial Grade Matcha Green Tea Powder from Uji Kyoto (100g / 3.5oz)
- Price
- $155.59
- Rating
- 4.5/5
- Reviews
- 1,661
- Age
- 5y ago
Heapwell Superfoods Japanese Matcha Premium & Ceremonial & AAA Grade Matcha Tea | Authentic Japanese Origin (1.05oz (30g) Finest AAA Ceremonial Grade)
- Price
- $67.22
- Rating
- 4.4/5
- Reviews
- 244
- Age
- 4y ago
Newest
by launch dateRitual Leaf Organic Ceremonial Matcha Powder 30g Smooth Refined & Well-Balanced Flavor Clean Energy & Focus Ideal for Matcha Tea & Lattes
- Price
- $53.87
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3mo ago
VAHDAM Ceremonial Matcha Green Tea Powder (30g) | Certified Ceremonial Grade Japanese Matcha | Handpicked from Uji Japan | Smooth & Balanced Taste
- Price
- $52.86
- Rating
- 4.5/5
- Reviews
- 7,096
- Age
- 10mo ago
Maruyama Matcha Tea Ceremonial Grade Halal Japan 30G
- Price
- $54.55
- Rating
- 3.6/5
- Reviews
- 45
- Age
- 1y ago
Perfect Ted | Organic Matcha Flavor 30g | Matcha Powder Ceremonial Grade | Single-Origin Uji Japan | Matcha Green Tea Powder (30 Servings) (30g Organic)
- Price
- $52.07
- Rating
- 4.5/5
- Reviews
- 2,144
- Age
- 1y ago
Tencha Ceremonial Elite Grade Matcha | Superior Grade Matcha | Japanese Matcha Green Tea | Spring Harvest | Sourced From Shizuoka Japan | 50gms
- Price
- $69.01
- Rating
- 3.8/5
- Reviews
- 125
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
22%
- Heapwell Superfoods22%
- Orgaino19%
- Tencha12%
- VAHDAM9%
- Perfect Ted8%
- BEAUTY AMBITION8%
Matcha Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Aug · busiest ÷ quietest = 2.1×
Top Matcha Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- matcha powder177K/yr
- matcha160K/yr
- ماتشا42K/yr
- ceremonial grade matcha17K/yr
- ماتشا ياباني اصلي12K/yr
- macha powder12K/yr
- matcha powder ceremonial grade15K/yr
- matcha ceremonial grade8K/yr
- ceremonial matcha7K/yr
- macha6K/yr
What reviews say buyers love and hate about Matcha Powder
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Excellent Taste”
“Excellent quality”
“very flavorful”
“Worth it”
“Vibrant green”
What buyers complain about
80% of reviews“Horrible taste”
“Bad quality”
“It is brown”
“Bitter taste”
“Low quality matcha with no flavour profile whatsoever”
Common Matcha Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
