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53

mastic gum

Worth a look

Shows low returns (0.2%), but soft demand (-5.0% this quarter) keeps it on the watch list.

Market size 26Growth 22Conversion 38Competition 43Returns 99Price range 39Avg price 80Brand share 65Review moat 76Quality gap 96

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$85.92

avg listing price — sweet spot $15–$100

Review moat

Great488.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$6.90–$222.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$105K

$105K/yr · 40K searches

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Arab Emirates niche tracking, mastic gum is a $105K/yr Amazon United Arab Emirates market (40K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mastic gum market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$107K–$129K
units × avg price
Conversion rate
3.0%
Avg BSR
#86
Page quality
0%
Prime
56%
Sponsored
44%
Out of stock
14.6%
Avg brand age
61 months
Avg seller age
79 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

24%

  • Generic15%
  • Batook15%
  • Jarrow Formulas15%
  • BRAVA APOTHECARY11%
  • AWAFI MILL10%
  • Arar10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
1K600Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top mastic gum search terms

  • mastic gum20K/yr
  • مستكة6K/yr
  • مستكة يوناني اصلي5K/yr
  • مستكه5K/yr
  • mastic4K/yr
All search terms

Top mastic gum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$13K16%$17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about mastic gum

What buyers praise and complain about, mined from review topics.

What buyers love

المكونات الطبيعية30%

“Great and natural”

المنتج المعلن عنه مقابل المنتج الفعلي20%

“As described”

سهولة المضغ/البلع20%

“The best jawline chewing gum”

نكهة10%

“pleasant taste”

ملمس ناعم10%

“Firmness”

What buyers complain about

نكهة25%

“No flavour”

الجودة الشاملة21%

“Low quality product”

الذوق العام13%

“Tastes like Arabic gum not like Mastiha”

سهولة المضغ/البلع13%

“Hard to chewing”

يشم8%

“No tast no smell and no flavor”

القيمة مقابل المال8%

“wast of money”

Top return reasons

يشم100%

Common questions

Is mastic gum profitable to sell on Amazon United Arab Emirates?
The niche generates $105K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the mastic gum niche?
13 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in mastic gum?
Top complaints mined from reviews: نكهة, الجودة الشاملة, الذوق العام. The return rate is 0.2%.
When does demand for mastic gum peak?
Demand peaks in Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the mastic gum niche?
Listings span $6.90–$222.40; the average listing price is $85.92 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.