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Mastic Gum

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -5.0% this quarter, so Mastic Gum is a Maybe.

Flapen Score
53
53 / 100
Top 42% of 419 Grocery niches · +1 vs the category median of 52
Market size
$105K/yr40K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
59%top-5 click share · 13 brands · 26 sellers

Flapen Score

Mastic Gum against its category

The dotted line is the Grocery average. Past it, Mastic Gum is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mastic Gum market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mastic Gum 40K times last year and spent an estimated $105K. The top 5 brands take 66% of clicks. Demand peaks in Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
3.0%
Market size, estimated
$105Ka year
Peak month
February1.9× the quietest month
Top search term
mastic gum20K searches a year

02 · Price

A sale here is worth $85.92.

Listings sell for $85.92 on average, from $6.90 to $222.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $85.92 that is $0 to $9K a year per listing.

Average price
$85.92inside the $15 to $100 sweet spot
Price range
$6.90–$222.40
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #86 within Grocery. It carries 488 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
14.6%
Average rank
#86in Grocery
Average rating
3.94 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
488per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mastic Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

24%

  • Generic15%
  • Batook15%
  • Jarrow Formulas15%
  • BRAVA APOTHECARY11%
  • AWAFI MILL10%
  • Arar10%

Demand

Mastic Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Mastic Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mastic gum20K/yr
  • مستكة6K/yr
  • مستكة يوناني اصلي5K/yr
  • مستكه5K/yr
  • mastic4K/yr

Reviews and returns

What reviews say buyers love and hate about Mastic Gum

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “المكونات الطبيعية”
25%of negative reviews mention “نكهة”
0.2%of orders come back
“No flavour”
A buyer, on “نكهة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Mastic Gum questions

Answered from the same tracked data.