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Mastic Gum

Mastic Gum shows low returns (0.2%), but soft demand (-5.0% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 42% of 419 Grocery niches · +1 vs the category median of 52

Market size 26Growth 22Conversion 38Competition 43Returns 99Price range 39Avg price 80Brand share 65Review moat 76Quality gap 96
This niche Category average · 419 niches

Is Mastic Gum profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Mastic Gum is a $105K/yr Amazon United Arab Emirates market (40K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Mastic Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.0% over the last 90 days and 3.0% of searches end in a purchase.

$105K

revenue / yr

Units sold / yr2K
Search volume / yr-5.0%40K
Conversion rate3.0%
Avg price$85.92

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers13 · 26
Top-5 product click share59%
Open market34%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement44%
New entrants (1y)3· 1 succeeded
Avg rating3.9★
Avg reviews488

Top Mastic Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

24%

  • Generic15%
  • Batook15%
  • Jarrow Formulas15%
  • BRAVA APOTHECARY11%
  • AWAFI MILL10%
  • Arar10%

Mastic Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR3.0%Products18Brands13Top 5 Brands66%OOS Rate14.6%Rating3.9★Reviews488Avg BSR#86
1K600Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Mastic Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mastic gum20K/yr
  • مستكة6K/yr
  • مستكة يوناني اصلي5K/yr
  • مستكه5K/yr
  • mastic4K/yr

What reviews say buyers love and hate about Mastic Gum

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
المكونات الطبيعية30%

Great and natural

المنتج المعلن عنه مقابل المنتج الفعلي20%

As described

سهولة المضغ/البلع20%

The best jawline chewing gum

نكهة10%

pleasant taste

ملمس ناعم10%

Firmness

What buyers complain about

87% of reviews
نكهة25%

No flavour

الجودة الشاملة21%

Low quality product

الذوق العام13%

Tastes like Arabic gum not like Mastiha

سهولة المضغ/البلع13%

Hard to chewing

يشم8%

No tast no smell and no flavor

Mastic Gum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1يشم
100%

Common Mastic Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mastic Gum 53/100 on Amazon United Arab Emirates — Worth a look. The niche generates $105K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.
Search demand for Mastic Gum on Amazon United Arab Emirates peaks in Feb, where the busiest month runs 1.9× the quietest.