Masoor Dal
FailPrices span $2.74–$11.61, mostly outside the sweet spot, so Masoor Dal is a Fail.
- Flapen Score
- 48 / 100Ranks 271 of 419 Grocery niches · −4 vs the category median of 5248
- Market size
- $80K/yr50K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 39%top-5 click share · 6 brands · 14 sellers
Flapen Score
Masoor Dal against its category
The dotted line is the Grocery average. Past it, Masoor Dal is stronger. Inside it, weaker.
Market
The Masoor Dal market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Masoor Dal 50K times last year and spent an estimated $80K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
25.2% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 25.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 25.2%
- Market size, estimated
- $80Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- dal28K searches a year
02 · Price
A sale here is worth $6.36.
Listings sell for $6.36 on average, from $2.74 to $11.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $6.36 that is $2K to $3K a year per listing.
- Average price
- $6.36under the $15 to $100 sweet spot
- Price range
- $2.74–$11.61
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Grocery. It carries 70 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Grocery
- Average rating
- 4.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 70per listing
- Listings tracked
- 38
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Masoor Dal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click shareTrending
90-day click momentum
Madhoor Toor Dal 1kg
- Price
- $7.55
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 5y ago

Organic Tattva Masoor Dal 1 kg
- Price
- $10.50
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 3y ago

Madhoor Moong Dal Yellow Gram Split 1kg
- Price
- $6.42
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 5y ago

Madhoor Masoor Dal Split Red Lentil 1kg
- Price
- $4.78
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 5y ago

LuLu Moong Whole 400g
- Price
- $4.38
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 3y ago
Newest
by launch date
Organic Tattva Masoor Dal 1 kg
- Price
- $10.50
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 3y ago

LuLu Masoor Dal 400g
- Price
- $2.97
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 3y ago

LuLu Moong Dal 400g
- Price
- $3.73
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 3y ago

LuLu Toor Dal 400g
- Price
- $5.42
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 3y ago

LuLu Chana Dal 400g
- Price
- $2.74
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
6 rising
Sellers
14
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
0%
- Lulu63%
- Bayara21%
- Madhoor9%
- Organic Tattva3%
- Natures Choice3%
- Green Valley1%
Demand
Masoor Dal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Masoor Dal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dal28K/yr
- pulses12K/yr
- daal10K/yr
Reviews and returns
What reviews say buyers love and hate about Masoor Dal
We read the reviews and the return reasons for every product selling here.
“Not very good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masoor Dal questions
Answered from the same tracked data.










