Masoor Dal
prices mostly outside the sweet spot ($2.74–$11.61) — Masoor Dal doesn't clear our bar today.
Flapen Score
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Is Masoor Dal profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Masoor Dal is a $80K/yr Amazon United Arab Emirates market (50K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Masoor Dal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.3% over the last 90 days and 25.2% of searches end in a purchase.
$80K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 38 products
Top Masoor Dal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Trending
90-day click momentum
Madhoor Toor Dal 1kg
- Price
- $7.55
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 5y ago
Organic Tattva Masoor Dal 1 kg
- Price
- $10.50
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 3y ago
Madhoor Moong Dal Yellow Gram Split 1kg
- Price
- $6.42
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 5y ago
Madhoor Masoor Dal Split Red Lentil 1kg
- Price
- $4.78
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 5y ago
LuLu Moong Whole 400g
- Price
- $4.38
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 3y ago
Newest
by launch dateOrganic Tattva Masoor Dal 1 kg
- Price
- $10.50
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 3y ago
LuLu Masoor Dal 400g
- Price
- $2.97
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 3y ago
LuLu Moong Dal 400g
- Price
- $3.73
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 3y ago
LuLu Toor Dal 400g
- Price
- $5.42
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 3y ago
LuLu Chana Dal 400g
- Price
- $2.74
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
6 rising
Sellers
14
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
0%
- Lulu63%
- Bayara21%
- Madhoor9%
- Organic Tattva3%
- Natures Choice3%
- Green Valley1%
Masoor Dal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Masoor Dal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dal28K/yr
- pulses12K/yr
- daal10K/yr
What reviews say buyers love and hate about Masoor Dal
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good Quality”
“Good value for money”
“and tastes great”
“cooks evenly”
What buyers complain about
67% of reviews“Not very good”
“price increased lately”
Common Masoor Dal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
