masoor dal
Skip itPrices mostly outside the sweet spot ($2.74–$11.61) — this niche doesn't clear our bar today.
Conversion
Incredible25.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible70.45avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 50K searches
Avg price
Bad$6.36avg listing price — sweet spot $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$2.74–$11.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, masoor dal is a $80K/yr Amazon United Arab Emirates market (50K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
masoor dal market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $95K–$127K
- units × avg price
- Conversion rate
- 25.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
14
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
0%
- Lulu63%
- Bayara21%
- Madhoor9%
- Organic Tattva3%
- Natures Choice3%
- Green Valley1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top masoor dal search terms
- dal28K/yr
- pulses12K/yr
- daal10K/yr
Top masoor dal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about masoor dal
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good value for money”
“and tastes great”
“cooks evenly”
What buyers complain about
“Not very good”
“price increased lately”
Common questions
- Is masoor dal profitable to sell on Amazon United Arab Emirates?
- The niche generates $80K/yr across 38 tracked products. 90-day search growth is -30.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the masoor dal niche?
- 6 brands and 14 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in masoor dal?
- Top complaints mined from reviews: الجودة الشاملة, القيمة مقابل المال. The return rate is 0.0%.
- When does demand for masoor dal peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the masoor dal niche?
- Listings span $2.74–$11.61; the average listing price is $6.36 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.