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Masoor Dal

Fail

Prices span $2.74–$11.61, mostly outside the sweet spot, so Masoor Dal is a Fail.

Flapen Score
48
48 / 100
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Market size
$80K/yr50K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
39%top-5 click share · 6 brands · 14 sellers

Flapen Score

Masoor Dal against its category

The dotted line is the Grocery average. Past it, Masoor Dal is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masoor Dal market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Masoor Dal 50K times last year and spent an estimated $80K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

25.2% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 25.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
25.2%
Market size, estimated
$80Ka year
Peak month
November1.4× the quietest month
Top search term
dal28K searches a year

02 · Price

A sale here is worth $6.36.

Listings sell for $6.36 on average, from $2.74 to $11.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $6.36 that is $2K to $3K a year per listing.

Average price
$6.36under the $15 to $100 sweet spot
Price range
$2.74–$11.61
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Grocery. It carries 70 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Grocery
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
70per listing
Listings tracked
38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$10K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

14

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

0%

  • Lulu63%
  • Bayara21%
  • Madhoor9%
  • Organic Tattva3%
  • Natures Choice3%
  • Green Valley1%

Demand

Masoor Dal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Masoor Dal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dal28K/yr
  • pulses12K/yr
  • daal10K/yr

Reviews and returns

What reviews say buyers love and hate about Masoor Dal

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not very good”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Masoor Dal questions

Answered from the same tracked data.