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Masala Tea

Fail

The top 5 brands take 100% of clicks, so Masala Tea is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$109K/yr39K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
76%top-5 click share · 3 brands · 22 sellers

Flapen Score

Masala Tea against its category

The dotted line is the Grocery average. Past it, Masala Tea is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masala Tea market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Masala Tea 39K times last year and spent an estimated $109K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
12.6%
Market size, estimated
$109Ka year
Peak month
November2.4× the quietest month
Top search term
society tea20K searches a year

02 · Price

A sale here is worth $22.07.

Listings sell for $22.07 on average, from $9.21 to $68.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.07 that is $2K to $6K a year per listing.

Average price
$22.07inside the $15 to $100 sweet spot
Price range
$9.21–$68.74
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #228 within Grocery. It carries 537 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#228in Grocery
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
537per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Society88%
  • TATA6%
  • Wagh Bakri5%

Demand

Masala Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Masala Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • society tea20K/yr
  • masala tea8K/yr
  • society tea powder7K/yr
  • chai4K/yr

Reviews and returns

What reviews say buyers love and hate about Masala Tea

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “نكهة”
0.1%of orders come back
“It's flavour less works”
A buyer, on “نكهة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Masala Tea questions

Answered from the same tracked data.