Masafi
FailThe top 5 brands take 100% of clicks, so Masafi is a Fail.
- Flapen Score
- 41 / 100Ranks 373 of 419 Grocery niches · −11 vs the category median of 5241
- Market size
- $131K/yr113K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 64%top-5 click share · 5 brands · 19 sellers
Flapen Score
Masafi against its category
The dotted line is the Grocery average. Past it, Masafi is stronger. Inside it, weaker.
Market
The Masafi market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Masafi 113K times last year and spent an estimated $131K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $131Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- masafi33K searches a year
02 · Price
A sale here is worth $11.81.
Listings sell for $11.81 on average, from $5.11 to $23.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $11.81 that is $12K to $15K a year per listing.
- Average price
- $11.81under the $15 to $100 sweet spot
- Price range
- $5.11–$23.46
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #54 within Grocery. It carries 886 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 88%
- Out of stock, average day
- 1.8%
- Average rank
- #54in Grocery
- Average rating
- 4.61 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 886per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Masafi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Masafi Water Pure 1.5 (Pack of 6 Bottles)
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 6y ago

Masafi Alkalife Bottled Water 1.5Ltr 6 Pcs
- Price
- $16.21
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6y ago

Masafi Drinking Water 12 x 500ml
- Price
- $5.44
- Rating
- 4.7/5
- Reviews
- 251
- Age
- 3y ago

Oasis Still Drinking Water 1.5L Carton Of 12 Package design may vary
- Price
- $8.41
- Rating
- 4.6/5
- Reviews
- 4,990
- Age
- 6y ago

Al Ain Water 1.5L Pack of 12 Low Sodium Water Balanced Mineral Composition Nourishing Package design may vary
- Price
- $9.13
- Rating
- 4.5/5
- Reviews
- 3,248
- Age
- 6y ago
Trending
90-day click momentum
Masafi 100 Percent Recycled Plastic Bottled Water 12 x 500 ml
- Price
- $11.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Masafi Alkalife Bottled Water 1.5Ltr 6 Pcs
- Price
- $16.21
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6y ago

Masafi Pure Water 24 x 330 ml
- Price
- $20.09
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5y ago

Mai Dubai Bottled Water 6 x 1.5 Litre
- Price
- $5.34
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 7y ago

Masafi Alkalife 500ml Pack Of 24 (carton)
- Price
- $23.46
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 6y ago
Newest
by launch date
Masafi 100 Percent Recycled Plastic Bottled Water 12 x 500 ml
- Price
- $11.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Masafi Drinking Water 24 x 200 ml
- Price
- $9.22
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 3y ago

Masafi Drinking Water 12 x 500ml
- Price
- $5.44
- Rating
- 4.7/5
- Reviews
- 251
- Age
- 3y ago

Masafi Alkalife Alkaline Water 6 x 1.5Litre
- Price
- $11.36
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 3y ago

Masafi Pure Water 24 x 330 ml
- Price
- $20.09
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Masafi75%
- Al Ain12%
- Oasis8%
- Mai Dubai4%
- Generic2%
Demand
Masafi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Masafi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- masafi33K/yr
- masafi water27K/yr
- masafi water 1.540K/yr
- water masafi9K/yr
- water 1.5l masafi4K/yr
Reviews and returns
What reviews say buyers love and hate about Masafi
We read the reviews and the return reasons for every product selling here.
“Weird taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masafi questions
Answered from the same tracked data.









