How competitive is the Masafi niche on Amazon United Arab Emirates?

5 brands and 19 sellers compete in Masafi on Amazon United Arab Emirates. The top 5 Masafi products take 64% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Masafi?

Masafi buyers on Amazon United Arab Emirates complain most about الذوق العام, مخفف/مائي, متانة, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Masafi niche?

Masafi sells for $11.81 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $5.11–$23.46. The average incumbent carries 886 reviews — the moat a new listing must climb.

Masafi

brand-locked demand (top 5 brands take 100% of clicks) — Masafi doesn't clear our bar today.

Flapen Score

Skip it

Ranks 373 of 419 Grocery niches · −11 vs the category median of 52

This niche Category average · 419 niches

Is Masafi profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Masafi is a $131K/yr Amazon United Arab Emirates market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.

Masafi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.1% over the last 90 days and 9.8% of searches end in a purchase.

$131K

revenue / yr

Units sold / yr30K

Search volume / yr-24.1%113K

Conversion rate9.8%

Avg price$11.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 19

Top-5 product click share64%

Open market0%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Masafi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Masafi Water Pure 1.5 (Pack of 6 Bottles)

Price: $5.11
Rating: 4.6/5
Reviews: 376
Age: 6y ago

Masafi Alkalife Bottled Water 1.5Ltr 6 Pcs

Price: $16.21
Rating: 4.6/5
Reviews: 32
Age: 6y ago

Masafi Drinking Water 12 x 500ml

Price: $5.44
Rating: 4.7/5
Reviews: 251
Age: 3y ago

Oasis Still Drinking Water 1.5L Carton Of 12 Package design may vary

Price: $8.41
Rating: 4.6/5
Reviews: 4,990
Age: 6y ago

Al Ain Water 1.5L Pack of 12 Low Sodium Water Balanced Mineral Composition Nourishing Package design may vary

Price: $9.13
Rating: 4.5/5
Reviews: 3,248
Age: 6y ago

Newest

by launch date

Masafi 100 Percent Recycled Plastic Bottled Water 12 x 500 ml

Price: $11.36
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

Masafi Drinking Water 24 x 200 ml

Price: $9.22
Rating: 4.7/5
Reviews: 64
Age: 3y ago

Masafi Drinking Water 12 x 500ml

Price: $5.44
Rating: 4.7/5
Reviews: 251
Age: 3y ago

Masafi Alkalife Alkaline Water 6 x 1.5Litre

Price: $11.36
Rating: 4.5/5
Reviews: 26
Age: 3y ago

Masafi Pure Water 24 x 330 ml

Price: $20.09
Rating: 4.5/5
Reviews: 20
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Masafi75%
Al Ain12%
Oasis8%
Mai Dubai4%
Generic2%

Masafi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR9.8%Products17Brands5Top 5 Brands100%OOS Rate1.8%Rating4.6★Reviews886Avg BSR#54

Peak months: Mar · busiest ÷ quietest = 1.9×

Top Masafi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

masafi33K/yr -20.7%6.8% conv.
masafi water27K/yr -3.6%5.3% conv.
masafi water 1.540K/yr -39.9%8.3% conv.
water masafi9K/yr -15.8%5.8% conv.
water 1.5l masafi4K/yr -40.9%6.8% conv.

What reviews say buyers love and hate about Masafi

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

القيمة مقابل المال53%

“Best Deal”

الجودة الشاملة29%

“Good quality”

الحجم الكلي8%

“good size”

الذوق العام3%

“Good to drink”

سهولة الاستخدام1%

“Perfect for everyday use”

What buyers complain about

90% of reviews

الذوق العام35%

“Weird taste”

مخفف/مائي35%

“less pure than before”

متانة10%

“Worked only 4 months”

الجودة الشاملة5%

“BUT POOR QUALTY OF CTNS”

سهولة الاستخدام5%

“IS NOT convenient”

Common Masafi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Masafi 41/100 on Amazon United Arab Emirates — Skip it. The niche generates $131K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.