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Masafi

Fail

The top 5 brands take 100% of clicks, so Masafi is a Fail.

Flapen Score
41
41 / 100
Ranks 373 of 419 Grocery niches · −11 vs the category median of 52
Market size
$131K/yr113K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
64%top-5 click share · 5 brands · 19 sellers

Flapen Score

Masafi against its category

The dotted line is the Grocery average. Past it, Masafi is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masafi market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Masafi 113K times last year and spent an estimated $131K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
9.8%
Market size, estimated
$131Ka year
Peak month
March1.9× the quietest month
Top search term
masafi33K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $5.11 to $23.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $11.81 that is $12K to $15K a year per listing.

Average price
$11.81under the $15 to $100 sweet spot
Price range
$5.11–$23.46
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #54 within Grocery. It carries 886 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
88%
Out of stock, average day
1.8%
Average rank
#54in Grocery
Average rating
4.61 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
886per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Masafi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Masafi75%
  • Al Ain12%
  • Oasis8%
  • Mai Dubai4%
  • Generic2%

Demand

Masafi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Masafi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masafi33K/yr
  • masafi water27K/yr
  • masafi water 1.540K/yr
  • water masafi9K/yr
  • water 1.5l masafi4K/yr

Reviews and returns

What reviews say buyers love and hate about Masafi

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “القيمة مقابل المال”
35%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird taste”
A buyer, on “الذوق العام”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Masafi questions

Answered from the same tracked data.