Marshmallow
FailShoppers spend only $35K a year here, so Marshmallow is a Fail.
- Flapen Score
- 49 / 100Ranks 247 of 419 Grocery niches · −3 vs the category median of 5249
- Market size
- $35K/yr44K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 21 sellers
Flapen Score
Marshmallow against its category
The dotted line is the Grocery average. Past it, Marshmallow is stronger. Inside it, weaker.
Market
The Marshmallow market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Marshmallow 44K times last year and spent an estimated $35K. The top 5 brands take 88% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $35Ka year
- Top search term
- marshmallow39K searches a year
02 · Price
A sale here is worth $11.11.
Listings sell for $11.11 on average, from $4.08 to $47.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.11 that is $1K to $3K a year per listing.
- Average price
- $11.11under the $15 to $100 sweet spot
- Price range
- $4.08–$47.79
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #43 within Grocery. It carries 242 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 96%
- Out of stock, average day
- 3.6%
- Average rank
- #43in Grocery
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 242per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Marshmallow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nom Nom Nom Noms Mini Marsh Mallows Original 300g
- Price
- $10.46
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 6y ago

Erko Twisted Marshmallow 13 Gm (Pack Of 12) large
- Price
- $5.22
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 6y ago

Chupa Chups Marshmallow Vanilla Flavor 13g (Pack of 12)
- Price
- $16.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Erko Twisted Mallow Medium Marshmallow Stick 13.5 Gm
- Price
- $11.48
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 6y ago

Haribo Chamallows Pink & White 70 Gm large
- Price
- $4.08
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 13y ago
Trending
90-day click momentum
Chupa Chups Marshmallow Vanilla Flavor 13g (Pack of 12)
- Price
- $16.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Nom Noms Pink & White Marshmallows 150 g 1
- Price
- $5.76
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 2y ago

Palazi Funny Sweet Marshmallow 20 gm (Pack Of 24)
- Price
- $17.19
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 6y ago

Chupa Chups Marshmallow Strawberry & Vanilla Flavor 280g
- Price
- $9.78
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2y ago

Tians confection ice cream marshmallow candy 120 gm
- Price
- $5.87
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 6y ago
Newest
by launch date
Chupa Chups Marshmallow Vanilla Flavor 13g (Pack of 12)
- Price
- $16.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Chupa Chups Marshmallow Strawberry & Vanilla Flavor 280g
- Price
- $9.78
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2y ago

Chupa Chups Marshmallow Strawberry & Vanilla Flavor 140g
- Price
- $4.66
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 2y ago

Nom Noms Pink & White Marshmallows 150 g 1
- Price
- $5.76
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 2y ago

Borgat Classic Marshmallows 150 g
- Price
- $5.92
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
9%
- Erko26%
- Nom Noms25%
- Chupa Chups15%
- HARIBO15%
- Nom Nom8%
- Tian's3%
- Open — no brand owns it (5 brands, 9%)
Demand
Marshmallow search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Marshmallow
We read the reviews and the return reasons for every product selling here.
“Melted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshmallow questions
Answered from the same tracked data.









