Manuka Honey
MaybeReturns run at only 0.3% of orders. But prices span $33.85–$553.62, mostly outside the sweet spot, so Manuka Honey is a Maybe.
- Flapen Score
- 52 / 100Ranks 194 of 419 Grocery niches · on the category median52
- Market size
- $618K/yr79K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 35 sellers
Flapen Score
Manuka Honey against its category
The dotted line is the Grocery average. Past it, Manuka Honey is stronger. Inside it, weaker.
Market
The Manuka Honey market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Manuka Honey 79K times last year and spent an estimated $618K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $618K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $618Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- manuka honey54K searches a year
02 · Price
A sale here is worth $196.28.
Listings sell for $196.28 on average, from $33.85 to $553.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $196.28 that is $20K to $49K a year per listing.
- Average price
- $196.28above the $15 to $100 sweet spot
- Price range
- $33.85–$553.62
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $20K–$49K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #119 within Grocery. It carries 1,343 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 6.7%
- Average rank
- #119in Grocery
- Average rating
- 4.39 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,343per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Manuka Honey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Manuka Health - MGO 250+ Manuka Honey 100% Pure New Zealand Honey 8.8 oz (250 g)
- Price
- $121.64
- Rating
- 4.6/5
- Reviews
- 6,629
- Age
- 14y ago

MANUKA DOCTOR - UMF 18+ MGO 690+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $213.49
- Rating
- 4.7/5
- Reviews
- 602
- Age
- 4y ago

MANUKA DOCTOR - UMF 10+ MGO 260+ Manuka Honey Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $143.33
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 11mo ago

Mother Earth Manuka UMF 10+ Honey - 250g
- Price
- $73.67
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 8y ago

MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago
Trending
90-day click momentum
MANUKA DOCTOR - MGO 40+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $62.73
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 7y ago

MANUKA DOCTOR - UMF 25+ MGO 1200+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $475.97
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 5mo ago

MANUKA DOCTOR - UMF 18+ MGO 690+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $213.49
- Rating
- 4.7/5
- Reviews
- 602
- Age
- 4y ago

MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago

Lulu Goodness Forever Manuka Honey MGO 30 g + 400 g
- Price
- $48.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Newest
by launch date
MANUKA DOCTOR - UMF 25+ MGO 1200+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $475.97
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 5mo ago

MANUKA DOCTOR - UMF 10+ MGO 260+ Manuka Honey Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $143.33
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 11mo ago

MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago

New Zealand Honey Co. Raw Manuka Honey UMF 20+ / MGO 829+ | UMF Certified | 4.4oz
- Price
- $179.28
- Rating
- 4.5/5
- Reviews
- 1,447
- Age
- 1y ago

The True Honey Co Manuka Honey 400+ MGO & 13+ UMF Easy Squeeze Bottle 500g
- Price
- $133.04
- Rating
- 3.5/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
14%
- Manuka Doctor38%
- Manuka Health18%
- Mother Earth11%
- Egmont7%
- Generic7%
- Wedderspoon6%
- Open — no brand owns it (7 brands, 14%)
Demand
Manuka Honey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Manuka Honey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- manuka honey54K/yr
- manuka honey new zealand10K/yr
- manuka5K/yr
- عسل مانوكا5K/yr
- عسل مانوكا اصلي5K/yr
Reviews and returns
What reviews say buyers love and hate about Manuka Honey
We read the reviews and the return reasons for every product selling here.
“Bad taste:”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Manuka Honey questions
Answered from the same tracked data.









