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Manuka Honey

Maybe

Returns run at only 0.3% of orders. But prices span $33.85–$553.62, mostly outside the sweet spot, so Manuka Honey is a Maybe.

Flapen Score
52
52 / 100
Ranks 194 of 419 Grocery niches · on the category median
Market size
$618K/yr79K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
48%top-5 click share · 13 brands · 35 sellers

Flapen Score

Manuka Honey against its category

The dotted line is the Grocery average. Past it, Manuka Honey is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manuka Honey market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Manuka Honey 79K times last year and spent an estimated $618K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $618K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
4.0%
Market size, estimated
$618Ka year
Peak month
November1.7× the quietest month
Top search term
manuka honey54K searches a year

02 · Price

A sale here is worth $196.28.

Listings sell for $196.28 on average, from $33.85 to $553.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $196.28 that is $20K to $49K a year per listing.

Average price
$196.28above the $15 to $100 sweet spot
Price range
$33.85–$553.62
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$20K–$49K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #119 within Grocery. It carries 1,343 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
6.7%
Average rank
#119in Grocery
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,343per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Manuka Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$25K$49K$74K$99K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

14%

  • Manuka Doctor38%
  • Manuka Health18%
  • Mother Earth11%
  • Egmont7%
  • Generic7%
  • Wedderspoon6%
  • Open — no brand owns it (7 brands, 14%)

Demand

Manuka Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Manuka Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manuka honey54K/yr
  • manuka honey new zealand10K/yr
  • manuka5K/yr
  • عسل مانوكا5K/yr
  • عسل مانوكا اصلي5K/yr

Reviews and returns

What reviews say buyers love and hate about Manuka Honey

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الذوق العام”
0.3%of orders come back
“Bad taste:”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Manuka Honey questions

Answered from the same tracked data.