Manuka Honey
Manuka Honey shows low returns (0.3%), but prices mostly outside the sweet spot ($33.85–$553.62) keeps it on the watch list.
Flapen Score
Ranks 194 of 419 Grocery niches · on the category median
Is Manuka Honey profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Manuka Honey is a $618K/yr Amazon United Arab Emirates market (79K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 52/100.
Manuka Honey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.4% over the last 90 days and 4.0% of searches end in a purchase.
$618K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Manuka Honey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Manuka Health - MGO 250+ Manuka Honey 100% Pure New Zealand Honey 8.8 oz (250 g)
- Price
- $121.64
- Rating
- 4.6/5
- Reviews
- 6,629
- Age
- 14y ago
MANUKA DOCTOR - UMF 18+ MGO 690+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $213.49
- Rating
- 4.7/5
- Reviews
- 602
- Age
- 4y ago
MANUKA DOCTOR - UMF 10+ MGO 260+ Manuka Honey Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $143.33
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 11mo ago
Mother Earth Manuka UMF 10+ Honey - 250g
- Price
- $73.67
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 8y ago
MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago
Trending
90-day click momentum
MANUKA DOCTOR - MGO 40+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $62.73
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 7y ago
MANUKA DOCTOR - UMF 25+ MGO 1200+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $475.97
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 5mo ago
MANUKA DOCTOR - UMF 18+ MGO 690+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $213.49
- Rating
- 4.7/5
- Reviews
- 602
- Age
- 4y ago
MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago
Lulu Goodness Forever Manuka Honey MGO 30 g + 400 g
- Price
- $48.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Newest
by launch dateMANUKA DOCTOR - UMF 25+ MGO 1200+ Manuka Honey Premium Quality Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (250g)
- Price
- $475.97
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 5mo ago
MANUKA DOCTOR - UMF 10+ MGO 260+ Manuka Honey Monofloral. 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $143.33
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 11mo ago
MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago
New Zealand Honey Co. Raw Manuka Honey UMF 20+ / MGO 829+ | UMF Certified | 4.4oz
- Price
- $179.28
- Rating
- 4.5/5
- Reviews
- 1,447
- Age
- 1y ago
The True Honey Co Manuka Honey 400+ MGO & 13+ UMF Easy Squeeze Bottle 500g
- Price
- $133.04
- Rating
- 3.5/5
- Reviews
- 8
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 flat
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
14%
- Manuka Doctor38%
- Manuka Health18%
- Mother Earth11%
- Egmont7%
- Generic7%
- Wedderspoon6%
- Open — no brand owns it (7 brands, 14%)
Manuka Honey demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov · busiest ÷ quietest = 1.7×
Top Manuka Honey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- manuka honey54K/yr
- manuka honey new zealand10K/yr
- manuka5K/yr
- عسل مانوكا5K/yr
- عسل مانوكا اصلي5K/yr
What reviews say buyers love and hate about Manuka Honey
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good Quality”
“great quality and price”
“Great taste and quality”
“a clean natural aroma”
“Very good honey — smooth texture, pleasant taste, and a clean natural aroma”
What buyers complain about
100% of reviews“Bad taste:”
“- expensive considering that”
Manuka Honey return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Manuka Honey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
