makhana
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Incredible84.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$2.87–$54.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$147K$147K/yr · 104K searches
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United Arab Emirates niche tracking, makhana is a $147K/yr Amazon United Arab Emirates market (104K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
makhana market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $246K–$295K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.7%
- Avg brand age
- 42 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Madhoor46%
- Haldiram's15%
- MR. MAKHANA11%
- INDIA MILLS6%
- Datar5%
- TAJ Gourmet Foods4%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top makhana search terms
- makhana59K/yr
- madhoor11K/yr
- makhana fox nuts12K/yr
- fox nuts6K/yr
- makana4K/yr
- madhoor store4K/yr
- phool makhana5K/yr
- makhana 1kg3K/yr
Top makhana products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Madhoor Phool Makhana 100Gm
Madhoor$8.474.3★212 rev
Haldirams Magic Makhana Roasted Foxnuts Mast Masala 30g
Haldiram's$2.874.0★250 rev
INDIA MILLS Foxnuts Phool Patasha/ Makhana 100 gm
INDIA MILLS$7.104.4★109 rev
Datar Full Makana 100g
Datar$12.014.5★43 rev
TAJ Gourmet Foods Mr Makhana Himalayan Salt & Pepper 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
TAJ Gourmet Foods$8.834.3★15 rev
Newest
by launch date
LuLu Fox Nuts (Phool Makhana) 100 g
Generic$11.300 rev
Mawa Raw Foxnuts - Phool Makhana 500g | Lotus Seeds | Wholesome and Nutrient-Rich | High Fiber | Keto Friendly
Mawa Royal Golden$54.9645 rev
Lulu Haldiram Magic Makhana Roasted Foxnut Classic Pudina 30 g
Lulu$3.8359 rev
Mr Makhana Black Salt 25g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
MR. MAKHANA$3.5234 rev
Mr Makhana Black Salt 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
MR. MAKHANA$8.7851 rev
Trending
90-day click momentumLuLu Fox Nuts (Phool Makhana) 100 g
Generic$11.300.0★
Madhoor Phool Makhana 100Gm
Madhoor$8.474.3★
Mr Makhana Piri Piri Paradise 25g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
MR. MAKHANA$3.664.2★
Mr Makhana Black Salt 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
MR. MAKHANA$8.784.4★
TAJ Gourmet Foods Mr Makhana Himalayan Salt & Pepper 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
TAJ Gourmet Foods$8.834.3★
What buyers say about makhana
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Yummy”
What buyers complain about
“Soggy”
“Poor rotten quality”
“these were not fresh at all”
“The ones I received weren't crispy and tasted stale”
Common questions
- Is makhana profitable to sell on Amazon United Arab Emirates?
- The niche generates $147K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the makhana niche?
- 10 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in makhana?
- Top complaints mined from reviews: رطب/جاف, الجودة الشاملة, فاسد/فاسد/فاسد. The return rate is 0.0%.
- When does demand for makhana peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the makhana niche?
- Listings span $2.87–$54.96; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.