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Makhana

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 70% of clicks, so Makhana is a Maybe.

Flapen Score
58
58 / 100
Top 22% of 419 Grocery niches · +6 vs the category median of 52
Market size
$147K/yr104K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 16 sellers

Flapen Score

Makhana against its category

The dotted line is the Grocery average. Past it, Makhana is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makhana market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Makhana 104K times last year and spent an estimated $147K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
14.4%
Market size, estimated
$147Ka year
Peak month
September1.7× the quietest month
Top search term
makhana59K searches a year

02 · Price

A sale here is worth $9.84.

Listings sell for $9.84 on average, from $2.87 to $54.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $9.84 that is $12K to $15K a year per listing.

Average price
$9.84under the $15 to $100 sweet spot
Price range
$2.87–$54.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$12K–$15K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #73 within Grocery. It carries 85 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#73in Grocery
Average rating
4.21 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
85per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Makhana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Madhoor46%
  • Haldiram's15%
  • MR. MAKHANA11%
  • INDIA MILLS6%
  • Datar5%
  • TAJ Gourmet Foods4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Makhana search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Makhana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makhana59K/yr
  • madhoor11K/yr
  • makhana fox nuts12K/yr
  • fox nuts6K/yr
  • makana4K/yr
  • madhoor store4K/yr
  • phool makhana5K/yr
  • makhana 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Makhana

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “رطب/جاف”
<0.1%of orders come back, a rate Amazon rounds to zero
“Soggy”
A buyer, on “رطب/جاف”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Makhana questions

Answered from the same tracked data.