How competitive is the Makhana niche on Amazon United Arab Emirates?

10 brands and 16 sellers compete in Makhana on Amazon United Arab Emirates. The top 5 Makhana products take 70% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Makhana?

Makhana buyers on Amazon United Arab Emirates complain most about رطب/جاف, الجودة الشاملة, فاسد/فاسد/فاسد, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Makhana niche?

Makhana sells for $9.84 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $2.87–$54.96. The average incumbent carries 85 reviews — the moat a new listing must climb.

Makhana

Makhana shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 22% of 419 Grocery niches · +6 vs the category median of 52

This niche Category average · 419 niches

Is Makhana profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Makhana is a $147K/yr Amazon United Arab Emirates market (104K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.

Makhana: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.8% over the last 90 days and 14.4% of searches end in a purchase.

$147K

revenue / yr

Units sold / yr30K

Search volume / yr+19.8%104K

Conversion rate14.4%

Avg price$9.84

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 16

Top-5 product click share70%

Open market17%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Top Makhana products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Madhoor Phool Makhana 100Gm

Price: $8.47
Rating: 4.3/5
Reviews: 212
Age: 5y ago

Haldirams Magic Makhana Roasted Foxnuts Mast Masala 30g

Price: $2.87
Rating: 4.0/5
Reviews: 250
Age: 7y ago

INDIA MILLS Foxnuts Phool Patasha/ Makhana 100 gm

Price: $7.10
Rating: 4.4/5
Reviews: 109
Age: 5y ago

Datar Full Makana 100g

Price: $12.01
Rating: 4.5/5
Reviews: 43
Age: 5y ago

TAJ Gourmet Foods Mr Makhana Himalayan Salt & Pepper 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts

Price: $8.83
Rating: 4.3/5
Reviews: 15
Age: 3y ago

Newest

by launch date

LuLu Fox Nuts (Phool Makhana) 100 g

Price: $11.30
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Mawa Raw Foxnuts - Phool Makhana 500g | Lotus Seeds | Wholesome and Nutrient-Rich | High Fiber | Keto Friendly

Price: $54.96
Rating: 4.0/5
Reviews: 45
Age: 2y ago

Lulu Haldiram Magic Makhana Roasted Foxnut Classic Pudina 30 g

Price: $3.83
Rating: 3.8/5
Reviews: 59
Age: 3y ago

Mr Makhana Black Salt 25g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts

Price: $3.52
Rating: 4.3/5
Reviews: 34
Age: 3y ago

Mr Makhana Black Salt 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts

Price: $8.78
Rating: 4.4/5
Reviews: 51
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Madhoor46%
Haldiram's15%
MR. MAKHANA11%
INDIA MILLS6%
Datar5%
TAJ Gourmet Foods4%
Open — no brand owns it (4 brands, 13%)

Makhana demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR14.4%Products15Brands10Top 5 Brands83%OOS Rate2.7%Rating4.2★Reviews85Avg BSR#73

Peak months: Sep · busiest ÷ quietest = 1.7×

Top Makhana search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

makhana59K/yr +25.2%13.7% conv.
madhoor11K/yr +16.5%0.6% conv.
makhana fox nuts12K/yr -10.9%13.1% conv.
fox nuts6K/yr +13.8%10.1% conv.
makana4K/yr +8.2%11.5% conv.
madhoor store4K/yr +113.7%0.3% conv.
phool makhana5K/yr -0.3%10.0% conv.
makhana 1kg3K/yr +40.1%3.7% conv.

What reviews say buyers love and hate about Makhana

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة75%

“Good product”

الذوق العام25%

“Yummy”

What buyers complain about

100% of reviews

رطب/جاف38%

“Soggy”

الجودة الشاملة25%

“Poor rotten quality”

فاسد/فاسد/فاسد25%

“these were not fresh at all”

تجعد13%

“The ones I received weren't crispy and tasted stale”

Common Makhana questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makhana 58/100 on Amazon United Arab Emirates — Worth a look. The niche generates $147K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +19.8% over the last 90 days.