Makhana
MaybeReturns run at only 0.0% of orders. But the top 5 products take 70% of clicks, so Makhana is a Maybe.
- Flapen Score
- 58 / 100Top 22% of 419 Grocery niches · +6 vs the category median of 5258
- Market size
- $147K/yr104K searches / yr
- 90-day growth
- +19.8%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 16 sellers
Flapen Score
Makhana against its category
The dotted line is the Grocery average. Past it, Makhana is stronger. Inside it, weaker.
Market
The Makhana market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Makhana 104K times last year and spent an estimated $147K. The top 5 brands take 83% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +19.8%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $147Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- makhana59K searches a year
02 · Price
A sale here is worth $9.84.
Listings sell for $9.84 on average, from $2.87 to $54.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $9.84 that is $12K to $15K a year per listing.
- Average price
- $9.84under the $15 to $100 sweet spot
- Price range
- $2.87–$54.96
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $12K–$15K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #73 within Grocery. It carries 85 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #73in Grocery
- Average rating
- 4.21 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 85per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Makhana products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Madhoor Phool Makhana 100Gm
- Price
- $8.47
- Rating
- 4.3/5
- Reviews
- 212
- Age
- 5y ago

Haldirams Magic Makhana Roasted Foxnuts Mast Masala 30g
- Price
- $2.87
- Rating
- 4.0/5
- Reviews
- 250
- Age
- 7y ago

INDIA MILLS Foxnuts Phool Patasha/ Makhana 100 gm
- Price
- $7.10
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 5y ago

Datar Full Makana 100g
- Price
- $12.01
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 5y ago

TAJ Gourmet Foods Mr Makhana Himalayan Salt & Pepper 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
- Price
- $8.83
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 3y ago
Trending
90-day click momentum
LuLu Fox Nuts (Phool Makhana) 100 g
- Price
- $11.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Madhoor Phool Makhana 100Gm
- Price
- $8.47
- Rating
- 4.3/5
- Reviews
- 212
- Age
- 5y ago

Mr Makhana Piri Piri Paradise 25g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
- Price
- $3.66
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 6y ago

Mr Makhana Black Salt 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
- Price
- $8.78
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 3y ago

TAJ Gourmet Foods Mr Makhana Himalayan Salt & Pepper 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
- Price
- $8.83
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 3y ago
Newest
by launch date
LuLu Fox Nuts (Phool Makhana) 100 g
- Price
- $11.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Mawa Raw Foxnuts - Phool Makhana 500g | Lotus Seeds | Wholesome and Nutrient-Rich | High Fiber | Keto Friendly
- Price
- $54.96
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 2y ago

Lulu Haldiram Magic Makhana Roasted Foxnut Classic Pudina 30 g
- Price
- $3.83
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 3y ago

Mr Makhana Black Salt 25g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
- Price
- $3.52
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 3y ago

Mr Makhana Black Salt 75g I Gluten-free I MSG Free I Healthy Snacks I Roasted in Olive Oil I Zero Trans Fat I Rich Calcium I Roasted Makhana & Foxnuts
- Price
- $8.78
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Madhoor46%
- Haldiram's15%
- MR. MAKHANA11%
- INDIA MILLS6%
- Datar5%
- TAJ Gourmet Foods4%
- Open — no brand owns it (4 brands, 13%)
Demand
Makhana search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Makhana search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makhana59K/yr
- madhoor11K/yr
- makhana fox nuts12K/yr
- fox nuts6K/yr
- makana4K/yr
- madhoor store4K/yr
- phool makhana5K/yr
- makhana 1kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Makhana
We read the reviews and the return reasons for every product selling here.
“Soggy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makhana questions
Answered from the same tracked data.









