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Macadamia Nuts

Fail

Shoppers spend only $30K a year here, so Macadamia Nuts is a Fail.

Flapen Score
48
48 / 100
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Market size
$30K/yr23K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
69%top-5 click share · 11 brands · 22 sellers

Flapen Score

Macadamia Nuts against its category

The dotted line is the Grocery average. Past it, Macadamia Nuts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Macadamia Nuts market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Macadamia Nuts 23K times last year and spent an estimated $30K. The top 5 brands take 81% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
2.9%
Market size, estimated
$30Ka year
Peak month
February1.6× the quietest month
Top search term
macadamia14K searches a year

02 · Price

A sale here is worth $44.56.

Listings sell for $44.56 on average, from $17.22 to $114.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $44.56 that is $0 to $4K a year per listing.

Average price
$44.56inside the $15 to $100 sweet spot
Price range
$17.22–$114.98
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #202 within Grocery. It carries 244 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
89%
Out of stock, average day
13.0%
Average rank
#202in Grocery
Average rating
3.91 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
244per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Macadamia Nuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

11 rising

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Generic21%
  • Mawa19%
  • Bayara18%
  • Mawa Royal Golden14%
  • mawa9%
  • Macadamia7%
  • Open — no brand owns it (5 brands, 12%)

Demand

Macadamia Nuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Macadamia Nuts

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
61%of negative reviews mention “الذوق العام”
0.2%of orders come back
“Awful taste”
A buyer, on “الذوق العام”61% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Macadamia Nuts questions

Answered from the same tracked data.