lentil
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible61avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$6.90avg listing price — sweet spot $15–$100
Price range
Bad$2.48–$17.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$30K$30K/yr · 34K searches
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, lentil is a $30K/yr Amazon United Arab Emirates market (34K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lentil market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 1.7%
- Avg brand age
- 46 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
14
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
2%
- Bayara49%
- Lulu21%
- Green Valley14%
- Natures Choice11%
- Earth Goods2%
- Zarah1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.0×
Top lentil search terms
- lentils12K/yr
- lentil13K/yr
- عدس7K/yr
- عدس اصفر2K/yr
Top lentil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
Green Valley Red Split Lentil (Masoor Dal) 1kg | Premium Quality Split Red Lentils | High Protein & Fiber | Easy to Cook | Ideal for Soups Curries & Healthy Meals
Green Valley$10.033.9★
Green Valley Green Whole Lentil 1 kg
Green Valley$12.654.4★
LuLu Indian Lentil (Mudhira) 400g
Lulu$4.324.1★
Madhoor Masoor Dal Split Red Lentil 1kg
Madhoor$4.784.3★
Zarah Green Lentil 1 kg
Zarah$12.055.0★
What buyers say about lentil
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
What buyers complain about
“price should be more low”
Common questions
- Is lentil profitable to sell on Amazon United Arab Emirates?
- The niche generates $30K/yr across 24 tracked products. 90-day search growth is -48.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the lentil niche?
- 8 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lentil?
- Top complaints mined from reviews: القيمة مقابل المال. The return rate is 0.0%.
- When does demand for lentil peak?
- Demand peaks in Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lentil niche?
- Listings span $2.48–$17.94; the average listing price is $6.90 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.