Lentil
FailDemand is soft, at -48.2% this quarter, so Lentil is a Fail.
- Flapen Score
- 41 / 100Ranks 373 of 419 Grocery niches · −11 vs the category median of 5241
- Market size
- $30K/yr34K searches / yr
- 90-day growth
- -48.2%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 14 sellers
Flapen Score
Lentil against its category
The dotted line is the Grocery average. Past it, Lentil is stronger. Inside it, weaker.
Market
The Lentil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lentil 34K times last year and spent an estimated $30K. The top 5 brands take 96% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -48.2%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $30Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- lentils12K searches a year
02 · Price
A sale here is worth $6.90.
Listings sell for $6.90 on average, from $2.48 to $17.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.90 that is $2K to $3K a year per listing.
- Average price
- $6.90under the $15 to $100 sweet spot
- Price range
- $2.48–$17.94
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$3K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #20 within Grocery. It carries 61 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #20in Grocery
- Average rating
- 4.43 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 61per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Lentil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bayara Masoor Dal 1kg
- Price
- $7.51
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 7y ago

Bayara Green Lentils 1kg
- Price
- $10.40
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 6y ago

Bayara Red Masoor Whole 400g
- Price
- $3.42
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3y ago

LuLu Green Lentils 400g
- Price
- $3.85
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 3y ago

Green Valley Green Whole Lentil 1 kg
- Price
- $12.65
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 7y ago
Trending
90-day click momentum
Green Valley Red Split Lentil (Masoor Dal) 1kg | Premium Quality Split Red Lentils | High Protein & Fiber | Easy to Cook | Ideal for Soups Curries & Healthy Meals
- Price
- $10.03
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7y ago

Green Valley Green Whole Lentil 1 kg
- Price
- $12.65
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 7y ago

LuLu Indian Lentil (Mudhira) 400g
- Price
- $4.32
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3y ago

Madhoor Masoor Dal Split Red Lentil 1kg
- Price
- $4.78
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 5y ago

Zarah Green Lentil 1 kg
- Price
- $12.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Zarah Green Lentil 1 kg
- Price
- $12.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Giovanni Lentils 400 g
- Price
- $2.62
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 2y ago

LuLu Green Lentils 400g
- Price
- $3.85
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 3y ago

Bayara Red Masoor Whole 400g
- Price
- $3.42
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3y ago

LuLu Masoor Dal 800g
- Price
- $5.10
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
14
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
2%
- Bayara49%
- Lulu21%
- Green Valley14%
- Natures Choice11%
- Earth Goods2%
- Zarah1%
- Open — no brand owns it (2 brands, 2%)
Demand
Lentil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.0×
Search terms
Top Lentil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lentils12K/yr
- lentil13K/yr
- عدس7K/yr
- عدس اصفر2K/yr
Reviews and returns
What reviews say buyers love and hate about Lentil
We read the reviews and the return reasons for every product selling here.
“price should be more low”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lentil questions
Answered from the same tracked data.









