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Lentil

Fail

Demand is soft, at -48.2% this quarter, so Lentil is a Fail.

Flapen Score
41
41 / 100
Ranks 373 of 419 Grocery niches · −11 vs the category median of 52
Market size
$30K/yr34K searches / yr
90-day growth
-48.2%search demand this quarter
Competition
55%top-5 click share · 8 brands · 14 sellers

Flapen Score

Lentil against its category

The dotted line is the Grocery average. Past it, Lentil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lentil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lentil 34K times last year and spent an estimated $30K. The top 5 brands take 96% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-48.2%
Conversion, latest week
12.6%
Market size, estimated
$30Ka year
Peak month
March2.0× the quietest month
Top search term
lentils12K searches a year

02 · Price

A sale here is worth $6.90.

Listings sell for $6.90 on average, from $2.48 to $17.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $6.90 that is $2K to $3K a year per listing.

Average price
$6.90under the $15 to $100 sweet spot
Price range
$2.48–$17.94
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #20 within Grocery. It carries 61 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#20in Grocery
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
61per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

2%

  • Bayara49%
  • Lulu21%
  • Green Valley14%
  • Natures Choice11%
  • Earth Goods2%
  • Zarah1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Lentil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Lentil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lentils12K/yr
  • lentil13K/yr
  • عدس7K/yr
  • عدس اصفر2K/yr

Reviews and returns

What reviews say buyers love and hate about Lentil

We read the reviews and the return reasons for every product selling here.

88%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “القيمة مقابل المال”
<0.1%of orders come back, a rate Amazon rounds to zero
“price should be more low”
A buyer, on “القيمة مقابل المال”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Lentil questions

Answered from the same tracked data.