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Lentil

soft demand (-48.2% this quarter) — Lentil doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 373 of 419 Grocery niches · −11 vs the category median of 52

Market size 7Growth 1Conversion 95Competition 50Returns 100Price range 19Avg price 19Brand share 9Review moat 97Quality gap 53
This niche Category average · 419 niches

Is Lentil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Lentil is a $30K/yr Amazon United Arab Emirates market (34K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.

Lentil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.2% over the last 90 days and 12.6% of searches end in a purchase.

$30K

revenue / yr

Units sold / yr8K
Search volume / yr-48.2%34K
Conversion rate12.6%
Avg price$6.90

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 14
Top-5 product click share55%
Open market4%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement13%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews61

Top Lentil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

2%

  • Bayara49%
  • Lulu21%
  • Green Valley14%
  • Natures Choice11%
  • Earth Goods2%
  • Zarah1%
  • Open — no brand owns it (2 brands, 2%)

Lentil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR12.6%Products24Brands8Top 5 Brands96%OOS Rate1.7%Rating4.4★Reviews61Avg BSR#20
2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.0×

Top Lentil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lentils12K/yr
  • lentil13K/yr
  • عدس7K/yr
  • عدس اصفر2K/yr

What reviews say buyers love and hate about Lentil

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
الجودة الشاملة88%

Good quality

What buyers complain about

50% of reviews
القيمة مقابل المال50%

price should be more low

Common Lentil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lentil 41/100 on Amazon United Arab Emirates — Skip it. The niche generates $30K/yr across 24 tracked products. Search demand moved -48.2% over the last 90 days.
Search demand for Lentil on Amazon United Arab Emirates peaks in Mar, where the busiest month runs 2.0× the quietest.