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Kraft Cheese

Fail

The top 5 brands take 100% of clicks, so Kraft Cheese is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$23K/yr18K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
59%top-5 click share · 3 brands · 14 sellers

Flapen Score

Kraft Cheese against its category

The dotted line is the Grocery average. Past it, Kraft Cheese is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kraft Cheese market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kraft Cheese 18K times last year and spent an estimated $23K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
7.9%
Market size, estimated
$23Ka year
Peak month
November1.8× the quietest month
Top search term
kraft cheese15K searches a year

02 · Price

A sale here is worth $16.32.

Listings sell for $16.32 on average, from $4.54 to $31.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.32 that is $2K to $4K a year per listing.

Average price
$16.32inside the $15 to $100 sweet spot
Price range
$4.54–$31.61
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Grocery. It carries 99 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#30in Grocery
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
99per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Kraft77%
  • Generic20%
  • Kraft Cheese3%
  • Open — no brand owns it (0%)

Demand

Kraft Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8×

FAQ

Common Kraft Cheese questions

Answered from the same tracked data.