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Kombucha

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -13.6% this quarter, so Kombucha is a Maybe.

Flapen Score
50
50 / 100
Ranks 226 of 419 Grocery niches · −2 vs the category median of 52
Market size
$157K/yr32K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
48%top-5 click share · 10 brands · 28 sellers

Flapen Score

Kombucha against its category

The dotted line is the Grocery average. Past it, Kombucha is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kombucha market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kombucha 32K times last year and spent an estimated $157K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
4.8%
Market size, estimated
$157Ka year
Top search term
kombucha27K searches a year

02 · Price

A sale here is worth $104.48.

Listings sell for $104.48 on average, from $15.26 to $419.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $104.48 that is $10K to $26K a year per listing.

Average price
$104.48above the $15 to $100 sweet spot
Price range
$15.26–$419.76
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$10K–$26K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #77 within Grocery. It carries 712 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
64%
Out of stock, average day
8.2%
Average rank
#77in Grocery
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
712per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kombucha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$23K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

28

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 98%

Open market

12%

  • Remedy42%
  • ME KOMBUCHA21%
  • Tealand7%
  • SHAKE YOUR PLANTS6%
  • TEAZEN6%
  • Peepal Farm5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Kombucha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.0× · 10 of 12 months tracked

FAQ

Common Kombucha questions

Answered from the same tracked data.