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Keto

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $54K a year here, so Keto is a Maybe.

Flapen Score
57
57 / 100
Top 25% of 419 Grocery niches · +5 vs the category median of 52
Market size
$54K/yr56K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
40%top-5 click share · 21 brands · 39 sellers

Flapen Score

Keto against its category

The dotted line is the Grocery average. Past it, Keto is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Keto 56K times last year and spent an estimated $54K. The top 5 brands take 72% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
3.4%
Market size, estimated
$54Ka year
Peak month
November1.5× the quietest month
Top search term
keto52K searches a year

02 · Price

A sale here is worth $28.32.

Listings sell for $28.32 on average, from $2.84 to $149.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.32 that is $0 to $3K a year per listing.

Average price
$28.32inside the $15 to $100 sweet spot
Price range
$2.84–$149.04
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #179 within Grocery. It carries 2,628 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
87%
Out of stock, average day
17.0%
Average rank
#179in Grocery
Average rating
3.99 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,628per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 falling

Sellers

39

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

40%

Top 20: 82%

Open market

24%

  • Zaadna28%
  • BEFIT LIFESTYLE21%
  • Keto Break11%
  • Euro Cake6%
  • Atkins5%
  • Perfect Keto4%

Demand

Keto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Keto

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “الذوق العام”
33%of negative reviews mention “الذوق العام”
0.1%of orders come back
“Doesn't taste good”
A buyer, on “الذوق العام”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Keto questions

Answered from the same tracked data.