How competitive is the Ketchup niche on Amazon United Arab Emirates?

10 brands and 25 sellers compete in Ketchup on Amazon United Arab Emirates. The top 5 Ketchup products take 53% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Ketchup niche?

Ketchup sells for $12.71 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $3.36–$32.69. The average incumbent carries 1,344 reviews — the moat a new listing must climb.

Ketchup

Ketchup shows low returns (0.1%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Ranks 211 of 419 Grocery niches · −1 vs the category median of 52

This niche Category average · 419 niches

Is Ketchup profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Ketchup is a $194K/yr Amazon United Arab Emirates market (137K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.

Ketchup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.7% over the last 90 days and 11.2% of searches end in a purchase.

$194K

revenue / yr

Units sold / yr25K

Search volume / yr-3.7%137K

Conversion rate11.2%

Avg price$12.71

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers10 · 25

Top-5 product click share53%

Open market9%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Top Ketchup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Heinz Heinzâ Tomato Ketchup 50% Less Sugar & Salt Top Down Squeezy Bottle 435g

Price: $12.81
Rating: 4.6/5
Reviews: 971
Age: 7y ago

Heinz Tomato Ketchup Top Down Squeezy Bottle 700 g (570 gm + 20% Extra)

Price: $11.66
Rating: 4.6/5
Reviews: 133
Age: 12y ago

Heinz Tomato Ketchup Top Down Squeezy Bottle 910 g

Price: $13.79
Rating: 4.7/5
Reviews: 622
Age: 13y ago

Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز

Price: $4.64
Rating: 4.8/5
Reviews: 18,502
Age: 2y ago

Heinz Tomato Ketchup Bottle 460 gm

Price: $13.77
Rating: 4.7/5
Reviews: 90
Age: 7y ago

Newest

by launch date

Little Joys Tomato Sauce Squeeze For Kids and Adults | No Refined Sugar No Added Preservatives No Chemicals | 100% Vegetarian | Tomato Ketchup With Jaggery | 320 gm

Price: $27.92
Rating: 4.4/5
Reviews: 557
Age: 6mo ago

Real Tomato Ketchup Value Pack by Hellmanns

Price: $8.82
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز

Price: $4.64
Rating: 4.8/5
Reviews: 18,502
Age: 2y ago

Hellmanns Tomato Ketchup Classic Flavour For Dips Fries & Sandwiches 100% Recycled Plastic Bottle 500g

Price: $11.75
Rating: 4.6/5
Reviews: 19
Age: 2y ago

Heinz Tomato Ketchup 2 x 400g

Price: $14.67
Rating: 4.7/5
Reviews: 49
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

HEINZ69%
American Harvest10%
Tiffany5%
American Garden4%
Generic3%
Hellmann's3%
Open — no brand owns it (4 brands, 6%)

Ketchup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume137KCVR11.2%Products31Brands10Top 5 Brands91%OOS Rate0.0%Rating4.5★Reviews1,344Avg BSR#25

Top Ketchup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ketchup74K/yr -1.1%13.8% conv.
tomato ketchup18K/yr -8.8%9.7% conv.
heinz ketchup15K/yr +1.8%8.1% conv.
heinz12K/yr -6.5%2.8% conv.
كاتشب8K/yr -18.1%4.2% conv.
ketchup heinz9K/yr -2.3%13.7% conv.

What reviews say buyers love and hate about Ketchup

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

الذوق العام43%

“Very tasty”

القيمة مقابل المال29%

“Value for money”

حلاوة14%

“To me this is the best ketchup especially if you do not like your ketchup sweet”

الجودة الشاملة7%

“Quality”

What buyers complain about

50% of reviews

الحجم الكلي50%

“small”

Common Ketchup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ketchup 51/100 on Amazon United Arab Emirates — Worth a look. The niche generates $194K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -3.7% over the last 90 days.