Is ketchup profitable to sell on Amazon United Arab Emirates?

The niche generates $194K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the ketchup niche?

10 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in ketchup?

Top complaints mined from reviews: الحجم الكلي. The return rate is 0.1%.

What does it cost to enter the ketchup niche?

Listings span $3.36–$32.69; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 1,344 reviews — the moat a new listing must climb.

ketchup

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.36–$32.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.71

avg listing price — sweet spot $15–$100

Review moat

Good1,343.58

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$194K

$194K/yr · 137K searches

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Arab Emirates niche tracking, ketchup is a $194K/yr Amazon United Arab Emirates market (137K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ketchup market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $254K–$318K; units × avg price
Conversion rate: 11.2%
Avg BSR: #25
Page quality: 0%
Prime: 97%
Sponsored: 10%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

HEINZ69%
American Harvest10%
Tiffany5%
American Garden4%
Generic3%
Hellmann's3%
Open — no brand owns it (4 brands, 6%)

Demand

Weekly Amazon search volume, last 46 weeks — -3.7% search growth over the last 90 days.

Open Trend

Top ketchup search terms

ketchup74K/yr -1.1%13.8% conv.
tomato ketchup18K/yr -8.8%9.7% conv.
heinz ketchup15K/yr +1.8%8.1% conv.
heinz12K/yr -6.5%2.8% conv.
كاتشب8K/yr -18.1%4.2% conv.
ketchup heinz9K/yr -2.3%13.7% conv.

All search terms

Top ketchup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heinz Heinzâ Tomato Ketchup 50% Less Sugar & Salt Top Down Squeezy Bottle 435g

HEINZ$12.814.6★971 rev

Heinz Tomato Ketchup Top Down Squeezy Bottle 700 g (570 gm + 20% Extra)

HEINZ$11.664.6★133 rev

Heinz Tomato Ketchup Top Down Squeezy Bottle 910 g

HEINZ$13.794.7★622 rev

Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز

HEINZ$4.644.8★18,502 rev

Heinz Tomato Ketchup Bottle 460 gm

HEINZ$13.774.7★90 rev

Newest

by launch date

Little Joys Tomato Sauce Squeeze For Kids and Adults | No Refined Sugar No Added Preservatives No Chemicals | 100% Vegetarian | Tomato Ketchup With Jaggery | 320 gm

Little Joys$27.92557 rev

6mo ago

Real Tomato Ketchup Value Pack by Hellmanns

Hellmann's$8.821 rev

11mo ago

Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز

HEINZ$4.6418,502 rev

2y ago

Hellmanns Tomato Ketchup Classic Flavour For Dips Fries & Sandwiches 100% Recycled Plastic Bottle 500g

Hellmann's$11.7519 rev

2y ago

Heinz Tomato Ketchup 2 x 400g

Generic$14.6749 rev

3y ago

What buyers say about ketchup

What buyers praise and complain about, mined from review topics.

What buyers love

الذوق العام43%

“Very tasty”

القيمة مقابل المال29%

“Value for money”

حلاوة14%

“To me this is the best ketchup especially if you do not like your ketchup sweet”

الجودة الشاملة7%

“Quality”

What buyers complain about

الحجم الكلي50%

“small”

Common questions

Is ketchup profitable to sell on Amazon United Arab Emirates?: The niche generates $194K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the ketchup niche?: 10 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in ketchup?: Top complaints mined from reviews: الحجم الكلي. The return rate is 0.1%.
What does it cost to enter the ketchup niche?: Listings span $3.36–$32.69; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 1,344 reviews — the moat a new listing must climb.