Ketchup
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 91% of clicks, so Ketchup is a Maybe.
- Flapen Score
- 51 / 100Ranks 211 of 419 Grocery niches · −1 vs the category median of 5251
- Market size
- $194K/yr137K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 25 sellers
Flapen Score
Ketchup against its category
The dotted line is the Grocery average. Past it, Ketchup is stronger. Inside it, weaker.
Market
The Ketchup market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Ketchup 137K times last year and spent an estimated $194K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $194Ka year
- Top search term
- ketchup74K searches a year
02 · Price
A sale here is worth $12.71.
Listings sell for $12.71 on average, from $3.36 to $32.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.71 that is $10K to $13K a year per listing.
- Average price
- $12.71under the $15 to $100 sweet spot
- Price range
- $3.36–$32.69
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Grocery. It carries 1,344 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Grocery
- Average rating
- 4.51 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,344per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Ketchup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heinz Heinzâ Tomato Ketchup 50% Less Sugar & Salt Top Down Squeezy Bottle 435g
- Price
- $12.81
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 7y ago

Heinz Tomato Ketchup Top Down Squeezy Bottle 700 g (570 gm + 20% Extra)
- Price
- $11.66
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 12y ago

Heinz Tomato Ketchup Top Down Squeezy Bottle 910 g
- Price
- $13.79
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 13y ago

Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز
- Price
- $4.64
- Rating
- 4.8/5
- Reviews
- 18,502
- Age
- 2y ago

Heinz Tomato Ketchup Bottle 460 gm
- Price
- $13.77
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 7y ago
Trending
90-day click momentum
Little Joys Tomato Sauce Squeeze For Kids and Adults | No Refined Sugar No Added Preservatives No Chemicals | 100% Vegetarian | Tomato Ketchup With Jaggery | 320 gm
- Price
- $27.92
- Rating
- 4.4/5
- Reviews
- 557
- Age
- 6mo ago

Real Tomato Ketchup Value Pack by Hellmanns
- Price
- $8.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز
- Price
- $4.64
- Rating
- 4.8/5
- Reviews
- 18,502
- Age
- 2y ago

Heinz Tomato Ketchup Bottle 342Gr
- Price
- $7.42
- Rating
- 4.2/5
- Reviews
- 161
- Age
- 8y ago

Tiffany Tomato Ketchup 850g
- Price
- $10.14
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 7y ago
Newest
by launch date
Little Joys Tomato Sauce Squeeze For Kids and Adults | No Refined Sugar No Added Preservatives No Chemicals | 100% Vegetarian | Tomato Ketchup With Jaggery | 320 gm
- Price
- $27.92
- Rating
- 4.4/5
- Reviews
- 557
- Age
- 6mo ago

Real Tomato Ketchup Value Pack by Hellmanns
- Price
- $8.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Heinz Tomato Ketchup Rich & Thick Classic Tomato Sauce Made with Sun-Ripened Tomatoes Perfect for Burgers Fries & Snacks 10.41 oz 295 g كاتشب الطماطم هاينز
- Price
- $4.64
- Rating
- 4.8/5
- Reviews
- 18,502
- Age
- 2y ago

Hellmanns Tomato Ketchup Classic Flavour For Dips Fries & Sandwiches 100% Recycled Plastic Bottle 500g
- Price
- $11.75
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 2y ago

Heinz Tomato Ketchup 2 x 400g
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
25
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
6%
- HEINZ69%
- American Harvest10%
- Tiffany5%
- American Garden4%
- Generic3%
- Hellmann's3%
- Open — no brand owns it (4 brands, 6%)
Demand
Ketchup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Search terms
Top Ketchup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ketchup74K/yr
- tomato ketchup18K/yr
- heinz ketchup15K/yr
- heinz12K/yr
- كاتشب8K/yr
- ketchup heinz9K/yr
Reviews and returns
What reviews say buyers love and hate about Ketchup
We read the reviews and the return reasons for every product selling here.
“small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ketchup questions
Answered from the same tracked data.









