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Ketchup

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 91% of clicks, so Ketchup is a Maybe.

Flapen Score
51
51 / 100
Ranks 211 of 419 Grocery niches · −1 vs the category median of 52
Market size
$194K/yr137K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
53%top-5 click share · 10 brands · 25 sellers

Flapen Score

Ketchup against its category

The dotted line is the Grocery average. Past it, Ketchup is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ketchup market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ketchup 137K times last year and spent an estimated $194K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
11.2%
Market size, estimated
$194Ka year
Top search term
ketchup74K searches a year

02 · Price

A sale here is worth $12.71.

Listings sell for $12.71 on average, from $3.36 to $32.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.71 that is $10K to $13K a year per listing.

Average price
$12.71under the $15 to $100 sweet spot
Price range
$3.36–$32.69
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Grocery. It carries 1,344 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#25in Grocery
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,344per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ketchup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

25

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

6%

  • HEINZ69%
  • American Harvest10%
  • Tiffany5%
  • American Garden4%
  • Generic3%
  • Hellmann's3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Ketchup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Ketchup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ketchup74K/yr
  • tomato ketchup18K/yr
  • heinz ketchup15K/yr
  • heinz12K/yr
  • كاتشب8K/yr
  • ketchup heinz9K/yr

Reviews and returns

What reviews say buyers love and hate about Ketchup

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الذوق العام”
50%of negative reviews mention “الحجم الكلي”
0.1%of orders come back
“small”
A buyer, on “الحجم الكلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Ketchup questions

Answered from the same tracked data.