Kefir
MaybeReturns run at only 0.0% of orders. But shoppers spend only $41K a year here, so Kefir is a Maybe.
- Flapen Score
- 53 / 100Top 42% of 419 Grocery niches · +1 vs the category median of 5253
- Market size
- $41K/yr57K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 31%top-5 click share · 12 brands · 20 sellers
Flapen Score
Kefir against its category
The dotted line is the Grocery average. Past it, Kefir is stronger. Inside it, weaker.
Market
The Kefir market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kefir 57K times last year and spent an estimated $41K. The top 5 brands take 86% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $41Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- kefir30K searches a year
02 · Price
A sale here is worth $9.77.
Listings sell for $9.77 on average, from $1.59 to $64.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.77 that is $977 to $2K a year per listing.
- Average price
- $9.77under the $15 to $100 sweet spot
- Price range
- $1.59–$64.86
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $977–$2K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #37 within Grocery. It carries 79 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 95%
- Out of stock, average day
- 5.4%
- Average rank
- #37in Grocery
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 79per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 12 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Kefir products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Activia Kefir Dairy Drink 180ml
- Price
- $3.22
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 1y ago

Kefir Probiotics 200ml
- Price
- $2.08
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 9mo ago

Balade Protein Kefir Yogurt 180g
- Price
- $5.08
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago

Activia Kefir Dairy Drink 850ml
- Price
- $13.02
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

Al Ain Farms Kefir Probiotics Drink Plain 300ml
- Price
- $6.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Trending
90-day click momentum
Al Safi Kefir Plain Full Fat 850ml
- Price
- $7.52
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 5mo ago

Al Ain Farms Kefir Probiotics Drink Plain 300ml
- Price
- $6.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Al Ain Farms Kefir Probiotics Drink Plain 1L
- Price
- $17.25
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

Al Ain Farms Kefir Probiotics Drink Mix Berries 300ml
- Price
- $7.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Al Rawabi Kefir 1Ltr
- Price
- $12.73
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago
Newest
by launch date
Al Ain Farms Kefir Probiotics Drink Plain 300ml
- Price
- $6.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Al Ain Farms Kefir Probiotics Drink Mix Berries 300ml
- Price
- $7.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Al Ain Farms Kefir Probiotics Drink Plain 1L
- Price
- $17.25
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 3mo ago

Al Safi Kefir Plain Full Fat 850ml
- Price
- $7.52
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 5mo ago

Hayatna Kefir Yogurt Plain 150g
- Price
- $2.56
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
20
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
10%
- ACTIVIA44%
- Hayatna14%
- Safio10%
- Al Ain Farms9%
- Balade9%
- Al Rawabi Dairy Co3%
- Open — no brand owns it (6 brands, 10%)
Demand
Kefir search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Kefir search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kefir30K/yr
- activia12K/yr
- kefir yogurt8K/yr
- activia yoghurt8K/yr
Reviews and returns
What reviews say buyers love and hate about Kefir
We read the reviews and the return reasons for every product selling here.
“It tastes like laban”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kefir questions
Answered from the same tracked data.









