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Kefir

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $41K a year here, so Kefir is a Maybe.

Flapen Score
53
53 / 100
Top 42% of 419 Grocery niches · +1 vs the category median of 52
Market size
$41K/yr57K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
31%top-5 click share · 12 brands · 20 sellers

Flapen Score

Kefir against its category

The dotted line is the Grocery average. Past it, Kefir is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kefir market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kefir 57K times last year and spent an estimated $41K. The top 5 brands take 86% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
7.3%
Market size, estimated
$41Ka year
Peak month
May1.7× the quietest month
Top search term
kefir30K searches a year

02 · Price

A sale here is worth $9.77.

Listings sell for $9.77 on average, from $1.59 to $64.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.77 that is $977 to $2K a year per listing.

Average price
$9.77under the $15 to $100 sweet spot
Price range
$1.59–$64.86
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$977–$2K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #37 within Grocery. It carries 79 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
95%
Out of stock, average day
5.4%
Average rank
#37in Grocery
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
79per listing
Listings tracked
44

04 · Newcomers

Amazon counts 12 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
12Amazon's first-year sales bar
Average brand age
39 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

10%

  • ACTIVIA44%
  • Hayatna14%
  • Safio10%
  • Al Ain Farms9%
  • Balade9%
  • Al Rawabi Dairy Co3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Kefir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Kefir search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kefir30K/yr
  • activia12K/yr
  • kefir yogurt8K/yr
  • activia yoghurt8K/yr

Reviews and returns

What reviews say buyers love and hate about Kefir

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
38%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“It tastes like laban”
A buyer, on “الذوق العام”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Kefir questions

Answered from the same tracked data.