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Jasmine Rice 5kg

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -0.4% this quarter, so Jasmine Rice 5kg is a Maybe.

Flapen Score
52
52 / 100
Ranks 194 of 419 Grocery niches · on the category median
Market size
$121K/yr114K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
70%top-5 click share · 8 brands · 18 sellers

Flapen Score

Jasmine Rice 5kg against its category

The dotted line is the Grocery average. Past it, Jasmine Rice 5kg is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jasmine Rice 5kg market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Jasmine Rice 5kg 114K times last year and spent an estimated $121K. The top 5 brands take 88% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
5.6%
Market size, estimated
$121Ka year
Peak month
November1.5× the quietest month
Top search term
jasmine rice43K searches a year

02 · Price

A sale here is worth $18.94.

Listings sell for $18.94 on average, from $11.54 to $29.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $18.94 that is $9K to $14K a year per listing.

Average price
$18.94inside the $15 to $100 sweet spot
Price range
$11.54–$29.86
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 61 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#16in Grocery
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
61per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$73K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • GOLDEN SWAN48%
  • Natures Choice16%
  • Nutrizain9%
  • Generic9%
  • Pinoy’s Gold6%
  • Silver Wings6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Jasmine Rice 5kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Jasmine Rice 5kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jasmine rice43K/yr
  • jasmine rice 5kg49K/yr
  • silver swan jasmine rice 5kg7K/yr
  • lotus jasmine rice 5kg4K/yr
  • jasmin rice4K/yr
  • rice jasmine4K/yr
  • jasmine4K/yr

Reviews and returns

What reviews say buyers love and hate about Jasmine Rice 5kg

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الجودة الشاملة”
0.2%of orders come back
“No, its not good quality”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Jasmine Rice 5kg questions

Answered from the same tracked data.