idli rice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Incredible20.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.84avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.36–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$181K$181K/yr · 62K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, idli rice is a $181K/yr Amazon United Arab Emirates market (62K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
idli rice market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $158K–$198K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
9%
- Lulu60%
- Kasturi11%
- Double Horse6%
- Natures Choice5%
- Organic Tattva5%
- Green Farm4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top idli rice search terms
- idli rice27K/yr
- white rice16K/yr
- dosa rice7K/yr
- raw rice6K/yr
- idly rice3K/yr
- idly rice 5kg4K/yr
Top idli rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LuLu Idly Rice 2kg
Lulu$11.234.5★45 rev
LuLu White Rice 2kg
Lulu$8.794.4★43 rev
LuLu White Rice 5kg
Lulu$19.574.1★43 rev
LuLu Idly Rice 5kg
Lulu$24.954.6★26 rev
Kasturi Premium Gold Idly Rice 5kg | Traditional South Indian Idli Rice for Soft & Fluffy Idlis | Perfect for Dosa Uttapam & Pongal | Aged Rice Grains | Easy to Cook Gluten-Free
Kasturi$15.494.2★26 rev
Newest
by launch date
Terrafresh Premium Parboiled Idly Rice 1kg
Terrafresh$3.365 rev
Green Farm Idly Rice 2 Kg
Green Farm$9.941 rev
Kasturi White Dosa Rice 2kg | Premium Quality Rice for Soft Dosa | Traditional South Indian Dosa Blend | Perfect for Crispy Dosas & Uttapam | Authentic Taste Guaranteed
Kasturi$9.825 rev
Kasturi Premium Gold Idly Rice 5kg | Traditional South Indian Idli Rice for Soft & Fluffy Idlis | Perfect for Dosa Uttapam & Pongal | Aged Rice Grains | Easy to Cook Gluten-Free
Kasturi$15.4926 rev
Kasturi Idli Rice 2Kg- Premium Idli rice - A South Indian Delight for Fluffy Idlis
Kasturi$9.8910 rev
Trending
90-day click momentum
What buyers say about idli rice
What buyers praise and complain about, mined from review topics.What buyers love
“Quality Good product”
“Soft rice”
Common questions
- Is idli rice profitable to sell on Amazon United Arab Emirates?
- The niche generates $181K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the idli rice niche?
- 10 brands and 13 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- When does demand for idli rice peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the idli rice niche?
- Listings span $3.36–$29.66; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 20 reviews — the moat a new listing must climb.