Idli Rice
MaybeReturns run at only 0.0% of orders. But demand is soft, at -12.9% this quarter, so Idli Rice is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 419 Grocery niches · +4 vs the category median of 5256
- Market size
- $181K/yr62K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 13 sellers
Flapen Score
Idli Rice against its category
The dotted line is the Grocery average. Past it, Idli Rice is stronger. Inside it, weaker.
Market
The Idli Rice market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Idli Rice 62K times last year and spent an estimated $181K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 18.3%
- Market size, estimated
- $181Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- idli rice27K searches a year
02 · Price
A sale here is worth $15.84.
Listings sell for $15.84 on average, from $3.36 to $29.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.84 that is $8K to $12K a year per listing.
- Average price
- $15.84inside the $15 to $100 sweet spot
- Price range
- $3.36–$29.66
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Grocery. It carries 20 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Grocery
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 20per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Idli Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LuLu Idly Rice 2kg
- Price
- $11.23
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 3y ago

LuLu White Rice 2kg
- Price
- $8.79
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 3y ago

LuLu White Rice 5kg
- Price
- $19.57
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 3y ago

LuLu Idly Rice 5kg
- Price
- $24.95
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 3y ago

Kasturi Premium Gold Idly Rice 5kg | Traditional South Indian Idli Rice for Soft & Fluffy Idlis | Perfect for Dosa Uttapam & Pongal | Aged Rice Grains | Easy to Cook Gluten-Free
- Price
- $15.49
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 2y ago
Trending
90-day click momentum
Green Farm Idly Rice 2 Kg
- Price
- $9.94
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Organic Tattva Idli Rice 1 kg
- Price
- $6.28
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 3y ago

Terrafresh Premium Parboiled Idly Rice 1kg
- Price
- $3.36
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 9mo ago

Royal Chef Thanjavoor Ponni Raw Rice 5kg
- Price
- $29.66
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 3y ago

Kadhir Idly Dosa Rice 5kg
- Price
- $22.03
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 3y ago
Newest
by launch date
Terrafresh Premium Parboiled Idly Rice 1kg
- Price
- $3.36
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 9mo ago

Green Farm Idly Rice 2 Kg
- Price
- $9.94
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Kasturi White Dosa Rice 2kg | Premium Quality Rice for Soft Dosa | Traditional South Indian Dosa Blend | Perfect for Crispy Dosas & Uttapam | Authentic Taste Guaranteed
- Price
- $9.82
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 2y ago

Kasturi Premium Gold Idly Rice 5kg | Traditional South Indian Idli Rice for Soft & Fluffy Idlis | Perfect for Dosa Uttapam & Pongal | Aged Rice Grains | Easy to Cook Gluten-Free
- Price
- $15.49
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 2y ago

Kasturi Idli Rice 2Kg- Premium Idli rice - A South Indian Delight for Fluffy Idlis
- Price
- $9.89
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
9%
- Lulu60%
- Kasturi11%
- Double Horse6%
- Natures Choice5%
- Organic Tattva5%
- Green Farm4%
- Open — no brand owns it (4 brands, 9%)
Demand
Idli Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Idli Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- idli rice27K/yr
- white rice16K/yr
- dosa rice7K/yr
- raw rice6K/yr
- idly rice3K/yr
- idly rice 5kg4K/yr
Reviews and returns
What reviews say buyers love and hate about Idli Rice
We read the reviews and the return reasons for every product selling here.
“Quality Good product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Idli Rice questions
Answered from the same tracked data.









