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Idli Rice

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.9% this quarter, so Idli Rice is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size
$181K/yr62K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
60%top-5 click share · 10 brands · 13 sellers

Flapen Score

Idli Rice against its category

The dotted line is the Grocery average. Past it, Idli Rice is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Idli Rice market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Idli Rice 62K times last year and spent an estimated $181K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
18.3%
Market size, estimated
$181Ka year
Peak month
November1.5× the quietest month
Top search term
idli rice27K searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $3.36 to $29.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.84 that is $8K to $12K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$3.36–$29.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Grocery. It carries 20 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
20per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Idli Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$72K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

9%

  • Lulu60%
  • Kasturi11%
  • Double Horse6%
  • Natures Choice5%
  • Organic Tattva5%
  • Green Farm4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Idli Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Idli Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • idli rice27K/yr
  • white rice16K/yr
  • dosa rice7K/yr
  • raw rice6K/yr
  • idly rice3K/yr
  • idly rice 5kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Idli Rice

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Quality Good product”
A buyer, on “الجودة الشاملة”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Idli Rice questions

Answered from the same tracked data.