How competitive is the Hummus niche on Amazon United Arab Emirates?

9 brands and 15 sellers compete in Hummus on Amazon United Arab Emirates. The top 5 Hummus products take 80% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Hummus niche?

Hummus sells for $8.95 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $4.33–$16.15. The average incumbent carries 110 reviews — the moat a new listing must climb.

Hummus

a small market ($40K/yr) — Hummus doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 338 of 419 Grocery niches · −8 vs the category median of 52

This niche Category average · 419 niches

Is Hummus profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Hummus is a $40K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.

Hummus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 13.9% of searches end in a purchase.

$40K

revenue / yr

Units sold / yr8K

Search volume / yr-17.4%32K

Conversion rate13.9%

Avg price$8.95

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 15

Top-5 product click share80%

Open market9%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 11 products

Top Hummus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fresh Hummous 300 g Approx.

Price: $7.58
Rating: 4.0/5
Reviews: 66
Age: 3y ago

Almarai Hummus 250g

Price: $7.06
Rating: 4.2/5
Reviews: 58
Age: 3y ago

Almarai Hummus Lemon Twist 250g

Price: $6.93
Rating: 4.4/5
Reviews: 52
Age: 3y ago

Lulu Hummous With Coriander&Chili 200 g Approx.

Price: $4.98
Rating: 4.2/5
Reviews: 19
Age: 3y ago

Fresh Hummus - pack of 250 gm. UAE

Price: $8.47
Rating: 4.1/5
Reviews: 44
Age: 3y ago

Newest

by launch date

Hummus 155g

Price: $7.81
Rating: 2.0/5
Reviews: 1
Age: 5mo ago

Barakat Fresh Hummus Dip 250 g UAE

Price: $7.89
Rating: 4.3/5
Reviews: 38
Age: 1y ago

Barada Hummus Classic 280 g

Price: $12.88
Rating: 3.9/5
Reviews: 3
Age: 3y ago

Fresh Hummus - pack of 250 gm. UAE

Price: $8.47
Rating: 4.1/5
Reviews: 44
Age: 3y ago

Almarai Hummus Lemon Twist 250g

Price: $6.93
Rating: 4.4/5
Reviews: 52
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Lulu47%
Almarai24%
FRESHTOHOME8%
Barakat7%
Smart Gourmet5%
Kasih3%
Open — no brand owns it (3 brands, 6%)

Hummus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR13.9%Products11Brands9Top 5 Brands91%OOS Rate0.0%Rating4.0★Reviews110Avg BSR#22

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hummus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hummus23K/yr -12.8%18.5% conv.
حمص6K/yr -36.3%2.4% conv.
humus3K/yr +3.5%14.4% conv.

What reviews say buyers love and hate about Hummus

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

نضارة100%

“Fresh and tasty”

Common Hummus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hummus 44/100 on Amazon United Arab Emirates — Skip it. The niche generates $40K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.