Hummus
FailShoppers spend an estimated $40K a year here, so Hummus is a Fail.
- Flapen Score
- 44 / 100Ranks 338 of 419 Grocery niches · −8 vs the category median of 5244
- Market size
- $40K/yr32K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 80%top-5 click share · 9 brands · 15 sellers
Flapen Score
Hummus against its category
The dotted line is the Grocery average. Past it, Hummus is stronger. Inside it, weaker.
Market
The Hummus market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hummus 32K times last year and spent an estimated $40K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 13.9%
- Market size, estimated
- $40Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- hummus23K searches a year
02 · Price
A sale here is worth $8.95.
Listings sell for $8.95 on average, from $4.33 to $16.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $8.95 that is $7K to $9K a year per listing.
- Average price
- $8.95under the $15 to $100 sweet spot
- Price range
- $4.33–$16.15
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 110 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Grocery
- Average rating
- 4.02 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 110per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hummus products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fresh Hummous 300 g Approx.
- Price
- $7.58
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 3y ago

Almarai Hummus 250g
- Price
- $7.06
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 3y ago

Almarai Hummus Lemon Twist 250g
- Price
- $6.93
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 3y ago

Lulu Hummous With Coriander&Chili 200 g Approx.
- Price
- $4.98
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 3y ago

Fresh Hummus - pack of 250 gm. UAE
- Price
- $8.47
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 3y ago
Trending
estimated 90-day click momentum
Hummus 155g
- Price
- $7.81
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 5mo ago

California Garden Hummus Tahina 400g
- Price
- $4.33
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8y ago

Almarai Hummus Lemon Twist 250g
- Price
- $6.93
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 3y ago

Lulu Hummous With Coriander&Chili 200 g Approx.
- Price
- $4.98
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 3y ago

Barada Hummus Classic 280 g
- Price
- $12.88
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3y ago
Newest
by launch date
Hummus 155g
- Price
- $7.81
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 5mo ago

Barakat Fresh Hummus Dip 250 g UAE
- Price
- $7.89
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago

Barada Hummus Classic 280 g
- Price
- $12.88
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3y ago

Fresh Hummus - pack of 250 gm. UAE
- Price
- $8.47
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 3y ago

Almarai Hummus Lemon Twist 250g
- Price
- $6.93
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
15
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
6%
- Lulu47%
- Almarai24%
- FRESHTOHOME8%
- Barakat7%
- Smart Gourmet5%
- Kasih3%
- Open — no brand owns it (3 brands, 6%)
Demand
Hummus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hummus search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hummus23K/yr
- حمص6K/yr
- humus3K/yr
Reviews and returns
What reviews say buyers love and hate about Hummus
We read the reviews and the return reasons for every product selling here.
“Fresh and tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hummus questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









