hummus
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great110.27avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.95avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 32K searches
Price range
Bad$4.33–$16.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, hummus is a $40K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hummus market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
6%
- Lulu47%
- Almarai24%
- FRESHTOHOME8%
- Barakat7%
- Smart Gourmet5%
- Kasih3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top hummus search terms
- hummus23K/yr
- حمص6K/yr
- humus3K/yr
Top hummus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about hummus
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh and tasty”
Common questions
- Is hummus profitable to sell on Amazon United Arab Emirates?
- The niche generates $40K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the hummus niche?
- 9 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- When does demand for hummus peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the hummus niche?
- Listings span $4.33–$16.15; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 110 reviews — the moat a new listing must climb.