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Hummus

Fail

Shoppers spend only $40K a year here, so Hummus is a Fail.

Flapen Score
44
44 / 100
Ranks 338 of 419 Grocery niches · −8 vs the category median of 52
Market size
$40K/yr32K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
80%top-5 click share · 9 brands · 15 sellers

Flapen Score

Hummus against its category

The dotted line is the Grocery average. Past it, Hummus is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hummus market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hummus 32K times last year and spent an estimated $40K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
13.9%
Market size, estimated
$40Ka year
Peak month
June1.3× the quietest month
Top search term
hummus23K searches a year

02 · Price

A sale here is worth $8.95.

Listings sell for $8.95 on average, from $4.33 to $16.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $8.95 that is $7K to $9K a year per listing.

Average price
$8.95under the $15 to $100 sweet spot
Price range
$4.33–$16.15
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Grocery. It carries 110 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Grocery
Average rating
4.02 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
110per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$4K$8K$12K$16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Lulu47%
  • Almarai24%
  • FRESHTOHOME8%
  • Barakat7%
  • Smart Gourmet5%
  • Kasih3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Hummus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hummus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hummus23K/yr
  • حمص6K/yr
  • humus3K/yr

Reviews and returns

What reviews say buyers love and hate about Hummus

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “نضارة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Fresh and tasty”
A buyer, on “نضارة”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Hummus questions

Answered from the same tracked data.