Is Humana profitable to sell on Amazon United Arab Emirates?

Flapen scores Humana 56 out of 100 on Amazon United Arab Emirates, a Maybe. Shoppers spend $111K a year across 45 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +10.8% in the last 90 days.

How competitive is the Humana niche on Amazon United Arab Emirates?

8 brands and 27 sellers compete in Humana on Amazon United Arab Emirates. The top 5 Humana products take 31% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Humana?

Humana buyers on Amazon United Arab Emirates complain most about المكونات-إجمالاً. Returns run at 0.1% of orders.

What does it cost to enter the Humana niche?

Humana sells for $22.46 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $7.75 to $121.11. The average product has 455 reviews, the count a new listing must catch up to.

Humana

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Humana is a Maybe.

Flapen Score: 56
56 / 100Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size: $111K/yr74K searches / yr
90-day growth: +10.8%search demand this quarter
Competition: 31%top-5 click share · 8 brands · 27 sellers

Flapen Score

Humana against its category

The dotted line is the Grocery average. Past it, Humana is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Humana market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Humana 74K times last year and spent an estimated $111K. The top 5 brands take 97% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months: 74K
Growth, 90 days vs prior 90: +10.8%
Conversion, latest week: 6.7%
Market size, estimated: $111Ka year
Top search term: gerber29K searches a year

02 · Price

A sale here is worth $22.46.

Listings sell for $22.46 on average, from $7.75 to $121.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.46 that is $2K to $6K a year per listing.

Average price: $22.46inside the $15 to $100 sweet spot
Price range: $7.75–$121.11
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #50 within Grocery. It carries 455 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 27%
Prime listings: 100%
Out of stock, average day: 4.1%
Average rank: #50in Grocery
Average rating: 4.57 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 455per listing
Listings tracked: 45

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 65 months

Products