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Honey

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +0.3% this quarter, so Honey is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 419 Grocery niches · +9 vs the category median of 52
Market size
$547K/yr235K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
51%top-5 click share · 14 brands · 29 sellers

Flapen Score

Honey against its category

The dotted line is the Grocery average. Past it, Honey is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Honey 235K times last year and spent an estimated $547K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $547K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
8.5%
Market size, estimated
$547Ka year
Peak month
November1.5× the quietest month
Top search term
honey206K searches a year

02 · Price

A sale here is worth $27.30.

Listings sell for $27.30 on average, from $3.96 to $95.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $27.30 that is $14K to $20K a year per listing.

Average price
$27.30inside the $15 to $100 sweet spot
Price range
$3.96–$95.18
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$14K–$20K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #75 within Grocery. It carries 2,318 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
96%
Out of stock, average day
4.8%
Average rank
#75in Grocery
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,318per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$55K$82K$109K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

20%

  • American Harvest40%
  • Al Shifa13%
  • Capilano10%
  • Langnese8%
  • AL SHAFI5%
  • Generic5%

Demand

Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honey206K/yr
  • عسل14K/yr
  • عسل نحل طبيعي اصلي5K/yr
  • pure honey4K/yr
  • honey 1kg5K/yr

Reviews and returns

What reviews say buyers love and hate about Honey

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
44%of negative reviews mention “الذوق العام”
0.1%of orders come back
“Doesn't Taste good”
A buyer, on “الذوق العام”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Honey questions

Answered from the same tracked data.