Honey
MaybeReturns run at only 0.1% of orders. But demand is soft, at +0.3% this quarter, so Honey is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 419 Grocery niches · +9 vs the category median of 5261
- Market size
- $547K/yr235K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 29 sellers
Flapen Score
Honey against its category
The dotted line is the Grocery average. Past it, Honey is stronger. Inside it, weaker.
Market
The Honey market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Honey 235K times last year and spent an estimated $547K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $547K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $547Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- honey206K searches a year
02 · Price
A sale here is worth $27.30.
Listings sell for $27.30 on average, from $3.96 to $95.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $27.30 that is $14K to $20K a year per listing.
- Average price
- $27.30inside the $15 to $100 sweet spot
- Price range
- $3.96–$95.18
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $14K–$20K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
15% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #75 within Grocery. It carries 2,318 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 96%
- Out of stock, average day
- 4.8%
- Average rank
- #75in Grocery
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,318per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Honey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
American Harvest Pure & Natural Honey Down Squeeze 500 Gm | Dairy Nut Gluten-Free | Pure & Certified
- Price
- $8.62
- Rating
- 4.4/5
- Reviews
- 231
- Age
- 5y ago

American Harvest Natural Honey Squeeze Bottle | Dairy Nut Gluten-Free | Pure & Certified | 400g Pack of 2
- Price
- $11.51
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 3y ago

Al Shifa Natural Honey 500g
- Price
- $20.24
- Rating
- 4.4/5
- Reviews
- 493
- Age
- 10y ago

American Harvest Honey Hexa Jar | Dairy Nut Gluten-Free | 1kg
- Price
- $13.63
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 4y ago

Capilano Natural Honey 750 g
- Price
- $27.45
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2y ago
Trending
90-day click momentum
MANUKA DOCTOR - MGO 40+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $62.73
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 7y ago

Al Shifa Natural Honey 500g
- Price
- $20.24
- Rating
- 4.4/5
- Reviews
- 493
- Age
- 10y ago

MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago

Langnese Pure Bee Honey 500g
- Price
- $20.40
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 10y ago

Hero Honey Jar 365 Gm
- Price
- $11.45
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 7y ago
Newest
by launch date
MANUKA DOCTOR - MGO 85+ Manuka Honey Multifloral 100% Pure New Zealand Honey. Certified. Guaranteed. RAW. Non-GMO (500g)
- Price
- $69.12
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 1y ago

Capilano Natural Honey 750 g
- Price
- $27.45
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2y ago

100% Pure Raw Honey Jar No Sugar Added | Kyrgyzstan Honey Non-GMO | Daily Wellness Support (450gr)
- Price
- $53.73
- Rating
- 4.3/5
- Reviews
- 125
- Age
- 2y ago

American Harvest Natural Honey Squeeze Bottle | Dairy Nut Gluten-Free | Pure & Certified | 400g Pack of 2
- Price
- $11.51
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 3y ago

Al Shifa Natural Honey 1kg
- Price
- $32.61
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
29
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
20%
- American Harvest40%
- Al Shifa13%
- Capilano10%
- Langnese8%
- AL SHAFI5%
- Generic5%
Demand
Honey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Honey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honey206K/yr
- عسل14K/yr
- عسل نحل طبيعي اصلي5K/yr
- pure honey4K/yr
- honey 1kg5K/yr
Reviews and returns
What reviews say buyers love and hate about Honey
We read the reviews and the return reasons for every product selling here.
“Doesn't Taste good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey questions
Answered from the same tracked data.









