Hing
FailShoppers spend an estimated $34K a year here, so Hing is a Fail.
- Flapen Score
- 47 / 100Ranks 294 of 419 Grocery niches · −5 vs the category median of 5247
- Market size
- $34K/yr25K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 20 sellers
Flapen Score
Hing against its category
The dotted line is the Grocery average. Past it, Hing is stronger. Inside it, weaker.
Market
The Hing market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hing 25K times last year and spent an estimated $34K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 14.9%
- Market size, estimated
- $34Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- hing10K searches a year
02 · Price
A sale here is worth $9.27.
Listings sell for $9.27 on average, from $2.91 to $37.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $9.27 that is $2K to $5K a year per listing.
- Average price
- $9.27under the $15 to $100 sweet spot
- Price range
- $2.91–$37.17
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Grocery. It carries 313 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Grocery
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 313per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Hing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LG HING ASAFOETIDA
- Price
- $10.02
- Rating
- 4.5/5
- Reviews
- 2,586
- Age
- 1y ago

Lg Spices L.G Asafoetida Powder 100g
- Price
- $8.42
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 12y ago

Datar Yellow Hing Powder - 100g
- Price
- $4.43
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 5y ago

Unifresh Pure Asafoetida/Hing Powder 100g
- Price
- $4.64
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

Eastern Compounded Asafoetida Powder 100g
- Price
- $7.63
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 7y ago
Trending
estimated 90-day click momentum
LG HING ASAFOETIDA
- Price
- $10.02
- Rating
- 4.5/5
- Reviews
- 2,586
- Age
- 1y ago

Lg Spices L.G Asafoetida Powder 100g
- Price
- $8.42
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 12y ago

Unifresh Pure Asafoetida/Hing Powder 100g
- Price
- $4.64
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

RG Asafoetida Powder 100 Gm
- Price
- $7.50
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 4y ago

Paiya Organics 100% Pure Hing (Asafoetida) Powder - Aromatic Spice for Flavorful Cooking 100gm
- Price
- $37.17
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 2y ago
Newest
by launch date
Unifresh Pure Asafoetida/Hing Powder 100g
- Price
- $4.64
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 1y ago

LG HING ASAFOETIDA
- Price
- $10.02
- Rating
- 4.5/5
- Reviews
- 2,586
- Age
- 1y ago

Paiya Organics 100% Pure Hing (Asafoetida) Powder - Aromatic Spice for Flavorful Cooking 100gm
- Price
- $37.17
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 2y ago

RG Asafoetida Powder 100 Gm
- Price
- $7.50
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 4y ago

Nellara Asafoetida Powder 50grams
- Price
- $3.36
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
20
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
7%
- L. G.42%
- Datar23%
- Unifresh10%
- Eastern7%
- Everest6%
- Nellara5%
- Open — no brand owns it (2 brands, 7%)
Demand
Hing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hing10K/yr
- asafoetida6K/yr
- hing powder6K/yr
- asafoetida powder3K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









