Skip to content

Hing

Fail

Shoppers spend only $34K a year here, so Hing is a Fail.

Flapen Score
47
47 / 100
Ranks 294 of 419 Grocery niches · −5 vs the category median of 52
Market size
$34K/yr25K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
67%top-5 click share · 8 brands · 20 sellers

Flapen Score

Hing against its category

The dotted line is the Grocery average. Past it, Hing is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hing market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hing 25K times last year and spent an estimated $34K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
14.9%
Market size, estimated
$34Ka year
Peak month
August1.4× the quietest month
Top search term
hing10K searches a year

02 · Price

A sale here is worth $9.27.

Listings sell for $9.27 on average, from $2.91 to $37.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $9.27 that is $2K to $5K a year per listing.

Average price
$9.27under the $15 to $100 sweet spot
Price range
$2.91–$37.17
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Grocery. It carries 313 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Grocery
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
313per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • L. G.42%
  • Datar23%
  • Unifresh10%
  • Eastern7%
  • Everest6%
  • Nellara5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Hing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hing10K/yr
  • asafoetida6K/yr
  • hing powder6K/yr
  • asafoetida powder3K/yr

FAQ

Common Hing questions

Answered from the same tracked data.