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Haribo

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Haribo is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 419 Grocery niches · +4 vs the category median of 52
Market size
$134K/yr109K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
45%top-5 click share · 9 brands · 26 sellers

Flapen Score

Haribo against its category

The dotted line is the Grocery average. Past it, Haribo is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haribo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Haribo 109K times last year and spent an estimated $134K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
6.7%
Market size, estimated
$134Ka year
Peak month
November1.6× the quietest month
Top search term
haribo33K searches a year

02 · Price

A sale here is worth $18.31.

Listings sell for $18.31 on average, from $3.64 to $155.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.31 that is $2K to $5K a year per listing.

Average price
$18.31inside the $15 to $100 sweet spot
Price range
$3.64–$155.47
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #97 within Grocery. It carries 228 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
92%
Out of stock, average day
3.2%
Average rank
#97in Grocery
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
228per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Haribo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

26

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

2%

  • HARIBO58%
  • Amos32%
  • Yupi4%
  • Sunshine Nutrition2%
  • Chupa Chups2%
  • Red Band1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Haribo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Haribo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo33K/yr
  • gummies24K/yr
  • gummy15K/yr
  • peelerz15K/yr
  • gummy bear10K/yr
  • gummy candy5K/yr
  • peelerz candy6K/yr

Reviews and returns

What reviews say buyers love and hate about Haribo

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “الذوق العام”
0.1%of orders come back
“Nice taste”
A buyer, on “الذوق العام”56% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Haribo questions

Answered from the same tracked data.