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Halloumi Cheese

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $26K a year here, so Halloumi Cheese is a Maybe.

Flapen Score
54
54 / 100
Top 38% of 419 Grocery niches · +2 vs the category median of 52
Market size
$26K/yr14K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
58%top-5 click share · 10 brands · 13 sellers

Flapen Score

Halloumi Cheese against its category

The dotted line is the Grocery average. Past it, Halloumi Cheese is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloumi Cheese market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Halloumi Cheese 14K times last year and spent an estimated $26K. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
14.0%
Market size, estimated
$26Ka year
Peak month
November1.4× the quietest month
Top search term
halloumi cheese10K searches a year

02 · Price

A sale here is worth $13.39.

Listings sell for $13.39 on average, from $8.95 to $23.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.39 that is $1K to $3K a year per listing.

Average price
$13.39under the $15 to $100 sweet spot
Price range
$8.95–$23.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #13 within Grocery. It carries 18 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
94%
Out of stock, average day
7.4%
Average rank
#13in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
18per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

13%

  • Chtoora28%
  • Balade16%
  • Al Rawabi15%
  • Lulu14%
  • PUCK10%
  • Generic6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Halloumi Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Halloumi Cheese

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Delicious”
A buyer, on “الذوق العام”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Halloumi Cheese questions

Answered from the same tracked data.