ground coffee
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$45.30avg listing price — sweet spot $15–$100
Price range
Great$12.33–$121.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$894K$894K/yr · 279K searches
Competition
Great39%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,123.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, ground coffee is a $894K/yr Amazon United Arab Emirates market (279K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ground coffee market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 4.5%
- Avg brand age
- 61 months
- Avg seller age
- 78 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
43
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
3%
- Lavazza50%
- Coffee Planet24%
- illy15%
- Segafredo5%
- Davidoff2%
- Italcaffè2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.3×
Top ground coffee search terms
- ground coffee59K/yr
- lavazza55K/yr
- coffee planet20K/yr
- lavazza ground coffee20K/yr
- illy21K/yr
- coffee ground19K/yr
- illy coffee15K/yr
- lavazza coffee18K/yr
- espresso coffee13K/yr
- coffee planet beans8K/yr
Top ground coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lavazza Creama E Gusto Classico Coffee 250g
Lavazza$25.184.5★2,975 rev
Lavazza Qualita Rossa Italian Ground Coffee 250g
Lavazza$29.094.3★1,451 rev
illy Classico Classic Roast Espresso Ground Coffee Tins 250g
illy$35.754.5★88 rev
Coffee Planet Breakfast Specialty Coffee Ground - 250G
Coffee Planet$25.854.3★274 rev
Lavazza Crema E Gusto Ground Coffee Dark Roast 250 G Red
Lavazza$24.024.6★498 rev
Newest
by launch date
Coffee Planet Breakfast Whole Coffee Beans 250 g
Coffee Planet$26.9251 rev
illy Classico Classic Roast Espresso Ground Coffee Tins 250g
illy$35.7588 rev
Italcaffe Classico Ground Coffee 250g - Pack of 1
Italcaffè$16.2928 rev
Coffee Planet French Medium Roast Specialty Coffee Beans 1 Kg
Coffee Planet$104.1769 rev
Coffee Planet Italian Dark Roast Specialty Coffee Beans 1 Kg
Coffee Planet$111.80103 rev
Trending
90-day click momentum
Lavazza Qualità Oro Whole Bean Coffee 1kg 100% Arabica Premium Italian Blend Medium Roast Smooth & Aromatic Flavor
Lavazza$101.654.5★
Lavazza Caffe Espresso Ground 250 gm Pack
Lavazza$29.554.0★
illy Classico Classic Roast Espresso Ground Coffee Tins 250g
illy$35.754.5★
Coffee Planet Breakfast Whole Coffee Beans 250 g
Coffee Planet$26.924.2★
COFFEE PLANET French Medium Roast 250g
Coffee Planet$27.624.2★
What buyers say about ground coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Good coffee”
“Good price”
“Great quality and nice taste”
“smooth”
“Love the taste and the aroma”
“Very fresh and smells great”
“As Described”
“Medium dark roast with low bitterness, nice body, and a thick hazelnut crema”
“The flavor is well-balanced with a pleasant aroma, low acidity, and a nice creamy crema when brewed in my espresso machine”
What buyers complain about
“Bad taste”
“Bad quality”
“Sour”
“There is quite a bitter aftertaste”
“But this one was same as ordinarily bag, very thin”
“Bag open and not fresh”
“the coffee was watery”
“So it will not be fresh”
“Total waste”
“Most capsules were delivered dented so do not work in the machine”
Common questions
- Is ground coffee profitable to sell on Amazon United Arab Emirates?
- The niche generates $894K/yr across 39 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the ground coffee niche?
- 8 brands and 43 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in ground coffee?
- Top complaints mined from reviews: الذوق العام, الجودة الشاملة, حامِض. The return rate is 0.2%.
- When does demand for ground coffee peak?
- Demand peaks in Jan–Feb–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the ground coffee niche?
- Listings span $12.33–$121.82; the average listing price is $45.30 (sweet spot $15–$100). The average incumbent carries 3,124 reviews — the moat a new listing must climb.