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Ground Coffee

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 95% of clicks, so Ground Coffee is a Maybe.

Flapen Score
62
62 / 100
Top 11% of 419 Grocery niches · +10 vs the category median of 52
Market size
$894K/yr279K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
39%top-5 click share · 8 brands · 43 sellers

Flapen Score

Ground Coffee against its category

The dotted line is the Grocery average. Past it, Ground Coffee is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ground Coffee market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ground Coffee 279K times last year and spent an estimated $894K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $894K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
7.1%
Market size, estimated
$894Ka year
Peak month
February2.3× the quietest month
Top search term
ground coffee59K searches a year

02 · Price

A sale here is worth $45.30.

Listings sell for $45.30 on average, from $12.33 to $121.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $45.30 that is $34K to $45K a year per listing.

Average price
$45.30inside the $15 to $100 sweet spot
Price range
$12.33–$121.82
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$34K–$45K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #43 within Grocery. It carries 3,124 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#43in Grocery
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,124per listing
Listings tracked
39

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ground Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$36K$71K$107K$143K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

43

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

3%

  • Lavazza50%
  • Coffee Planet24%
  • illy15%
  • Segafredo5%
  • Davidoff2%
  • Italcaffè2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ground Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Ground Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ground coffee59K/yr
  • lavazza55K/yr
  • coffee planet20K/yr
  • lavazza ground coffee20K/yr
  • illy21K/yr
  • coffee ground19K/yr
  • illy coffee15K/yr
  • lavazza coffee18K/yr
  • espresso coffee13K/yr
  • coffee planet beans8K/yr

Reviews and returns

What reviews say buyers love and hate about Ground Coffee

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “الذوق العام”
28%of negative reviews mention “الذوق العام”
0.2%of orders come back
“Bad taste”
A buyer, on “الذوق العام”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ground Coffee questions

Answered from the same tracked data.