Skip to content

Fruit Rolls

Fail

The top 5 brands take 100% of clicks, so Fruit Rolls is a Fail.

Flapen Score
47
47 / 100
Ranks 294 of 419 Grocery niches · −5 vs the category median of 52
Market size
$29K/yr6K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
67%top-5 click share · 3 brands · 16 sellers

Flapen Score

Fruit Rolls against its category

The dotted line is the Grocery average. Past it, Fruit Rolls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Rolls market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fruit Rolls 6K times last year and spent an estimated $29K. All 3 brands take every click. Demand peaks in Feb–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
11.8%
Market size, estimated
$29Ka year
Peak month
November2.9× the quietest month
Top search term
fruit rolls4K searches a year

02 · Price

A sale here is worth $39.02.

Listings sell for $39.02 on average, from $8.69 to $89.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $39.02 that is $0 to $4K a year per listing.

Average price
$39.02inside the $15 to $100 sweet spot
Price range
$8.69–$89.02
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Grocery. It carries 447 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Grocery
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
447per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Fruit Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Bear91%
  • Koala Picks6%
  • Fruit Roll-Ups2%

Demand

Fruit Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Reviews and returns

What reviews say buyers love and hate about Fruit Rolls

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
100%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disappointed by eman happy by the taste”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Fruit Rolls questions

Answered from the same tracked data.