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Frozen Vegetables

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $45K a year here, so Frozen Vegetables is a Maybe.

Flapen Score
53
53 / 100
Top 42% of 419 Grocery niches · +1 vs the category median of 52
Market size
$45K/yr36K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
50%top-5 click share · 12 brands · 13 sellers

Flapen Score

Frozen Vegetables against its category

The dotted line is the Grocery average. Past it, Frozen Vegetables is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Vegetables market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Frozen Vegetables 36K times last year and spent an estimated $45K. The top 5 brands take 81% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
14.3%
Market size, estimated
$45Ka year
Peak month
August1.5× the quietest month
Top search term
frozen vegetables25K searches a year

02 · Price

A sale here is worth $8.85.

Listings sell for $8.85 on average, from $3.56 to $17.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.85 that is $885 to $2K a year per listing.

Average price
$8.85under the $15 to $100 sweet spot
Price range
$3.56–$17.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$885–$2K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #11 within Grocery. It carries 27 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#11in Grocery
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
27per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Frozen Vegetables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

14%

  • Lulu37%
  • Generic22%
  • Emborg10%
  • Green Giant8%
  • Faani5%
  • Al Islami4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Frozen Vegetables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Frozen Vegetables

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
50%of negative reviews mention “فاسد/فاسد/فاسد”
<0.1%of orders come back, a rate Amazon rounds to zero
“a few of the other mixed pieces didn't seem quite as fresh”
A buyer, on “فاسد/فاسد/فاسد”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Frozen Vegetables questions

Answered from the same tracked data.