Frozen Chicken
MaybeReturns run at only 0.0% of orders. But demand is soft, at -14.1% this quarter, so Frozen Chicken is a Maybe.
- Flapen Score
- 58 / 100Top 22% of 419 Grocery niches · +6 vs the category median of 5258
- Market size
- $161K/yr84K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 12 sellers
Flapen Score
Frozen Chicken against its category
The dotted line is the Grocery average. Past it, Frozen Chicken is stronger. Inside it, weaker.
Market
The Frozen Chicken market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Frozen Chicken 84K times last year and spent an estimated $161K. The top 5 brands take 86% of clicks. Demand peaks in Apr. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $161Ka year
- Peak month
- April2.2× the quietest month
- Top search term
- frozen chichen24K searches a year
02 · Price
A sale here is worth $18.11.
Listings sell for $18.11 on average, from $10.58 to $52.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.11 that is $2K to $5K a year per listing.
- Average price
- $18.11inside the $15 to $100 sweet spot
- Price range
- $10.58–$52.09
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #30 within Grocery. It carries 39 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #30in Grocery
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 39per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Frozen Chicken products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sadia Frozen Chicken Griller 1kg
- Price
- $10.58
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 10y ago

Frangosul Frozen Chicken 1.1kg
- Price
- $13.88
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3y ago

Frangosul Frozen Chicken Griller 1kg
- Price
- $12.18
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3y ago

Frangosul Frozen Chicken Griller 900g
- Price
- $11.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Sadia Frozen Tender Chicken Breast 2kg
- Price
- $35.67
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 3y ago
Trending
90-day click momentum
Frangosul Frozen Chicken Griller 1.3kg
- Price
- $16.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Qualiko Whole Frozen Chicken 1.1 kg
- Price
- $15.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Frangosul Frozen Chicken 1.1kg
- Price
- $13.88
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3y ago

Frangosul Frozen Chicken Griller 1kg
- Price
- $12.18
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 3y ago

Qualiko Whole Frozen Chicken 800 g
- Price
- $11.60
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
Qualiko Whole Frozen Chicken 800 g
- Price
- $11.60
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

Qualiko Whole Frozen Chicken 1.1 kg
- Price
- $15.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

LuLu Frozen Chicken Griller 800 g
- Price
- $10.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Qualiko Whole Frozen Chicken 1 kg
- Price
- $13.31
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

Seara Chicken Griller 1.1kg
- Price
- $11.63
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
12
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
8%
- FRANGOSUL36%
- Sadia25%
- Generic12%
- Lulu6%
- Qualiko6%
- Seara6%
- Open — no brand owns it (3 brands, 8%)
Demand
Frozen Chicken search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.2×
Search terms
Top Frozen Chicken search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frozen chichen24K/yr
- frozen chicken29K/yr
- دجاج مجمد17K/yr
- chicken frozen14K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Chicken
We read the reviews and the return reasons for every product selling here.
“Meat quality poor compared to other brands”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Chicken questions
Answered from the same tracked data.









