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Frozen Chicken

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -14.1% this quarter, so Frozen Chicken is a Maybe.

Flapen Score
58
58 / 100
Top 22% of 419 Grocery niches · +6 vs the category median of 52
Market size
$161K/yr84K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
52%top-5 click share · 9 brands · 12 sellers

Flapen Score

Frozen Chicken against its category

The dotted line is the Grocery average. Past it, Frozen Chicken is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Chicken market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Frozen Chicken 84K times last year and spent an estimated $161K. The top 5 brands take 86% of clicks. Demand peaks in Apr. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
10.6%
Market size, estimated
$161Ka year
Peak month
April2.2× the quietest month
Top search term
frozen chichen24K searches a year

02 · Price

A sale here is worth $18.11.

Listings sell for $18.11 on average, from $10.58 to $52.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.11 that is $2K to $5K a year per listing.

Average price
$18.11inside the $15 to $100 sweet spot
Price range
$10.58–$52.09
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #30 within Grocery. It carries 39 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#30in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
39per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

12

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 92%

Open market

8%

  • FRANGOSUL36%
  • Sadia25%
  • Generic12%
  • Lulu6%
  • Qualiko6%
  • Seara6%
  • Open — no brand owns it (3 brands, 8%)

Demand

Frozen Chicken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.2×

Search terms

Top Frozen Chicken search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frozen chichen24K/yr
  • frozen chicken29K/yr
  • دجاج مجمد17K/yr
  • chicken frozen14K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Chicken

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “القيمة مقابل المال”
100%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Meat quality poor compared to other brands”
A buyer, on “الجودة الشاملة”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Frozen Chicken questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data