food coloring
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.99avg listing price — sweet spot $15–$100
Price range
Great$1.60–$70.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,684.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 37K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, food coloring is a $134K/yr Amazon United Arab Emirates market (37K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
food coloring market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $150K–$180K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 13%
- Out of stock
- 0.3%
- Avg brand age
- 46 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
28
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- Natures Choice62%
- Treedoa19%
- Natco5%
- Jelife4%
- Watkins2%
- PAPILON FOOD FLAVOURS & COLOURS2%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 11 weeks — -25.2% search growth over the last 90 days.Top food coloring search terms
- food coloring24K/yr
- food color10K/yr
- food colouring3K/yr
Top food coloring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Choice Food Colour Red 28 Ml
Natures Choice$1.694.0★195 rev
Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit
Treedoa$53.334.6★2,134 rev
Natures Choice Food Colour Blue 28 ml
Natures Choice$2.354.2★146 rev
Natures Choice Food Colour Yellow 28 ml
Natures Choice$2.114.4★130 rev
Natures Choice Food Colour Green 28 ml
Natures Choice$1.904.1★82 rev
Newest
by launch date
Treedoa Food Colouring 18 Colours x 10 ml High Concentrated Liquid Food Dye for Cake Decoration Fondant Pastry Icing Baking Making Slime Soap DIY
Treedoa$55.792,612 rev
Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit
Treedoa$53.332,134 rev
MAKINGTEC Resin Dye - 20 Colors Liquid Resin Making Dye for DIY Candle or Resins making supplies Kit Food Grade Ingredients Oil-Based Coloring for Resins Dyes Beeswax Gel Wax - Each 0.35oz/10ml
MAKINGTEC$65.085 rev
Jelife Food Coloring Gel Cake Decorating Set - 10 Colors Based Flavorless Edible Color Dye Vibrant Concentrated Neon Icing For Kids Baking Macaron Frosting Fondant Cookie (6Ml/Bottles)
Jelife$54.801,612 rev
Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
Cherrysea$70.693,554 rev
Trending
90-day click momentum
PAPILON 6 Shades Of Liquid Food Color (20 Ml X 6 Bottle) Multicolor
PAPILON FOOD FLAVOURS & COLOURS$41.833.5★
Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit
Treedoa$53.334.6★
Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
Cherrysea$70.694.4★
Natco Red Food Colouring 28ml
Natco$1.744.2★
Natco Yellow Food Colouring 28 ml
Natco$1.604.2★
What buyers say about food coloring
What buyers praise and complain about, mined from review topics.What buyers love
“I used it it make my cake looks nice”
“Good product”
Common questions
- Is food coloring profitable to sell on Amazon United Arab Emirates?
- The niche generates $134K/yr across 15 tracked products. 90-day search growth is -25.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the food coloring niche?
- 10 brands and 28 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What does it cost to enter the food coloring niche?
- Listings span $1.60–$70.69; the average listing price is $29.99 (sweet spot $15–$100). The average incumbent carries 1,684 reviews — the moat a new listing must climb.