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Food Coloring

Fail

Demand is soft, at -25.2% this quarter, so Food Coloring is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$134K/yr37K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
79%top-5 click share · 10 brands · 28 sellers

Flapen Score

Food Coloring against its category

The dotted line is the Grocery average. Past it, Food Coloring is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Coloring market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Food Coloring 37K times last year and spent an estimated $134K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
12.0%
Market size, estimated
$134Ka year
Top search term
food coloring24K searches a year

02 · Price

A sale here is worth $29.99.

Listings sell for $29.99 on average, from $1.60 to $70.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.99 that is $3K to $7K a year per listing.

Average price
$29.99inside the $15 to $100 sweet spot
Price range
$1.60–$70.69
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #24 within Grocery. It carries 1,684 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
80%
Out of stock, average day
0.3%
Average rank
#24in Grocery
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,684per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Food Coloring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$13K$27K$40K$53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Natures Choice62%
  • Treedoa19%
  • Natco5%
  • Jelife4%
  • Watkins2%
  • PAPILON FOOD FLAVOURS & COLOURS2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Food Coloring search demand

Weekly searches over the year. Pick a range.

700500May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Food Coloring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • food coloring24K/yr
  • food color10K/yr
  • food colouring3K/yr

Reviews and returns

What reviews say buyers love and hate about Food Coloring

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الخبز”
0.1%of orders come back
“I used it it make my cake looks nice”
A buyer, on “الخبز”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Food Coloring questions

Answered from the same tracked data.