Food Coloring
FailDemand is soft, at -25.2% this quarter, so Food Coloring is a Fail.
- Flapen Score
- 49 / 100Ranks 247 of 419 Grocery niches · −3 vs the category median of 5249
- Market size
- $134K/yr37K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 28 sellers
Flapen Score
Food Coloring against its category
The dotted line is the Grocery average. Past it, Food Coloring is stronger. Inside it, weaker.
Market
The Food Coloring market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Food Coloring 37K times last year and spent an estimated $134K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $134Ka year
- Top search term
- food coloring24K searches a year
02 · Price
A sale here is worth $29.99.
Listings sell for $29.99 on average, from $1.60 to $70.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.99 that is $3K to $7K a year per listing.
- Average price
- $29.99inside the $15 to $100 sweet spot
- Price range
- $1.60–$70.69
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #24 within Grocery. It carries 1,684 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 80%
- Out of stock, average day
- 0.3%
- Average rank
- #24in Grocery
- Average rating
- 4.26 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,684per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Food Coloring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natures Choice Food Colour Red 28 Ml
- Price
- $1.69
- Rating
- 4.0/5
- Reviews
- 195
- Age
- 6y ago

Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit
- Price
- $53.33
- Rating
- 4.6/5
- Reviews
- 2,134
- Age
- 2y ago

Natures Choice Food Colour Blue 28 ml
- Price
- $2.35
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 6y ago

Natures Choice Food Colour Yellow 28 ml
- Price
- $2.11
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 5y ago

Natures Choice Food Colour Green 28 ml
- Price
- $1.90
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 6y ago
Trending
90-day click momentum
PAPILON 6 Shades Of Liquid Food Color (20 Ml X 6 Bottle) Multicolor
- Price
- $41.83
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4y ago

Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit
- Price
- $53.33
- Rating
- 4.6/5
- Reviews
- 2,134
- Age
- 2y ago

Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
- Price
- $70.69
- Rating
- 4.4/5
- Reviews
- 3,554
- Age
- 3y ago

Natco Red Food Colouring 28ml
- Price
- $1.74
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7y ago

Natco Yellow Food Colouring 28 ml
- Price
- $1.60
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 7y ago
Newest
by launch date
Treedoa Food Colouring 18 Colours x 10 ml High Concentrated Liquid Food Dye for Cake Decoration Fondant Pastry Icing Baking Making Slime Soap DIY
- Price
- $55.79
- Rating
- 4.6/5
- Reviews
- 2,612
- Age
- 1y ago

Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit
- Price
- $53.33
- Rating
- 4.6/5
- Reviews
- 2,134
- Age
- 2y ago

MAKINGTEC Resin Dye - 20 Colors Liquid Resin Making Dye for DIY Candle or Resins making supplies Kit Food Grade Ingredients Oil-Based Coloring for Resins Dyes Beeswax Gel Wax - Each 0.35oz/10ml
- Price
- $65.08
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 2y ago

Jelife Food Coloring Gel Cake Decorating Set - 10 Colors Based Flavorless Edible Color Dye Vibrant Concentrated Neon Icing For Kids Baking Macaron Frosting Fondant Cookie (6Ml/Bottles)
- Price
- $54.80
- Rating
- 4.4/5
- Reviews
- 1,612
- Age
- 3y ago

Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles
- Price
- $70.69
- Rating
- 4.4/5
- Reviews
- 3,554
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
28
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- Natures Choice62%
- Treedoa19%
- Natco5%
- Jelife4%
- Watkins2%
- PAPILON FOOD FLAVOURS & COLOURS2%
- Open — no brand owns it (4 brands, 6%)
Demand
Food Coloring search demand
Weekly searches over the year. Pick a range.
Search terms
Top Food Coloring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- food coloring24K/yr
- food color10K/yr
- food colouring3K/yr
Reviews and returns
What reviews say buyers love and hate about Food Coloring
We read the reviews and the return reasons for every product selling here.
“I used it it make my cake looks nice”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Coloring questions
Answered from the same tracked data.









