Skip to content
FlapenGet started

Food Coloring

soft demand (-25.2% this quarter) — Food Coloring doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 247 of 419 Grocery niches · −3 vs the category median of 52

Market size 30Growth 12Conversion 95Competition 17Returns 99Price range 79Avg price 95Brand share 20Review moat 48Quality gap 78
This niche Category average · 419 niches

Is Food Coloring profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Food Coloring is a $134K/yr Amazon United Arab Emirates market (37K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.

Food Coloring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.2% over the last 90 days and 12.0% of searches end in a purchase.

$134K

revenue / yr

Units sold / yr6K
Search volume / yr-25.2%37K
Conversion rate12.0%
Avg price$29.99

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 28
Top-5 product click share79%
Open market8%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement13%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,684

Top Food Coloring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
Natures Choice Food Colour Red 28 Ml

Natures Choice Food Colour Red 28 Ml

Price
$1.69
Rating
4.0/5
Reviews
195
Age
6y ago
Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit

Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit

Price
$53.33
Rating
4.6/5
Reviews
2,134
Age
2y ago
Natures Choice Food Colour Blue 28 ml

Natures Choice Food Colour Blue 28 ml

Price
$2.35
Rating
4.2/5
Reviews
146
Age
6y ago
Natures Choice Food Colour Yellow 28 ml

Natures Choice Food Colour Yellow 28 ml

Price
$2.11
Rating
4.4/5
Reviews
130
Age
5y ago
Natures Choice Food Colour Green 28 ml

Natures Choice Food Colour Green 28 ml

Price
$1.90
Rating
4.1/5
Reviews
82
Age
6y ago

Trending

90-day click momentum
PAPILON 6 Shades Of Liquid Food Color (20 Ml X 6 Bottle) Multicolor

PAPILON 6 Shades Of Liquid Food Color (20 Ml X 6 Bottle) Multicolor

Price
$41.83
Rating
3.5/5
Reviews
3
Age
4y ago
Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit

Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit

Price
$53.33
Rating
4.6/5
Reviews
2,134
Age
2y ago
Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles

Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles

Price
$70.69
Rating
4.4/5
Reviews
3,554
Age
3y ago
Natco Red Food Colouring 28ml

Natco Red Food Colouring 28ml

Price
$1.74
Rating
4.2/5
Reviews
7
Age
7y ago
Natco Yellow Food Colouring 28 ml

Natco Yellow Food Colouring 28 ml

Price
$1.60
Rating
4.2/5
Reviews
27
Age
7y ago

Newest

by launch date
Treedoa Food Colouring 18 Colours x 10 ml High Concentrated Liquid Food Dye for Cake Decoration Fondant Pastry Icing Baking Making Slime Soap DIY

Treedoa Food Colouring 18 Colours x 10 ml High Concentrated Liquid Food Dye for Cake Decoration Fondant Pastry Icing Baking Making Slime Soap DIY

Price
$55.79
Rating
4.6/5
Reviews
2,612
Age
1y ago
Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit

Food Colouring Set 12 Colours X 10Ml Vibrant Cake For Baking Decorating Grade Dye Concentrated Liquid Icing Fondant Easter Eggs Cookies Slime Making Diy Supplies Kit

Price
$53.33
Rating
4.6/5
Reviews
2,134
Age
2y ago
MAKINGTEC Resin Dye - 20 Colors Liquid Resin Making Dye for DIY Candle or Resins making supplies Kit Food Grade Ingredients Oil-Based Coloring for Resins Dyes Beeswax Gel Wax - Each 0.35oz/10ml

MAKINGTEC Resin Dye - 20 Colors Liquid Resin Making Dye for DIY Candle or Resins making supplies Kit Food Grade Ingredients Oil-Based Coloring for Resins Dyes Beeswax Gel Wax - Each 0.35oz/10ml

Price
$65.08
Rating
3.5/5
Reviews
5
Age
2y ago
Jelife Food Coloring Gel Cake Decorating Set - 10 Colors Based Flavorless Edible Color Dye Vibrant Concentrated Neon Icing For Kids Baking Macaron Frosting Fondant Cookie (6Ml/Bottles)

Jelife Food Coloring Gel Cake Decorating Set - 10 Colors Based Flavorless Edible Color Dye Vibrant Concentrated Neon Icing For Kids Baking Macaron Frosting Fondant Cookie (6Ml/Bottles)

Price
$54.80
Rating
4.4/5
Reviews
1,612
Age
3y ago
Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles

Food Coloring for Baking - 26 Vibrant Cake Coloring Liquid Set for Dessert Decorating Food Grade Food Dye for Icing Fondant Cookies Easter Egg Making DIY Supplies Kit- 0.25 Fl. oz/Bottles

Price
$70.69
Rating
4.4/5
Reviews
3,554
Age
3y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$13K$27K$40K$53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Natures Choice62%
  • Treedoa19%
  • Natco5%
  • Jelife4%
  • Watkins2%
  • PAPILON FOOD FLAVOURS & COLOURS2%
  • Open — no brand owns it (4 brands, 6%)

Food Coloring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR12.0%Products15Brands10Top 5 Brands92%OOS Rate0.3%Rating4.3★Reviews1,684Avg BSR#24
700500May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Top Food Coloring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • food coloring24K/yr
  • food color10K/yr
  • food colouring3K/yr

What reviews say buyers love and hate about Food Coloring

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الخبز50%

“I used it it make my cake looks nice”

الجودة الشاملة50%

“Good product”

Common Food Coloring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Food Coloring 49/100 on Amazon United Arab Emirates — Skip it. The niche generates $134K/yr across 15 tracked products. Search demand moved -25.2% over the last 90 days.
Food Coloring sells for $29.99 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $1.60–$70.69. The average incumbent carries 1,684 reviews — the moat a new listing must climb.