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Egyptian Rice

Fail

The top 5 brands take 100% of clicks, so Egyptian Rice is a Fail.

Flapen Score
44
44 / 100
Ranks 338 of 419 Grocery niches · −8 vs the category median of 52
Market size
$135K/yr78K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
82%top-5 click share · 5 brands · 16 sellers

Flapen Score

Egyptian Rice against its category

The dotted line is the Grocery average. Past it, Egyptian Rice is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egyptian Rice market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Egyptian Rice 78K times last year and spent an estimated $135K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
6.9%
Market size, estimated
$135Ka year
Top search term
egyptian rice18K searches a year

02 · Price

A sale here is worth $25.21.

Listings sell for $25.21 on average, from $7.97 to $71.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $25.21 that is $6K to $13K a year per listing.

Average price
$25.21inside the $15 to $100 sweet spot
Price range
$7.97–$71.41
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #45 within Grocery. It carries 108 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#45in Grocery
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
108per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$14K$27K$41K$54K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Sunwhite74%
  • Natures Choice14%
  • Generic7%
  • Lulu3%
  • Nefertiti2%

Demand

Egyptian Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.8× · 9 of 12 months tracked

Search terms

Top Egyptian Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egyptian rice18K/yr
  • ارز مصري14K/yr
  • sunwhite rice14K/yr
  • رز مصري10K/yr
  • رز صنوايت7K/yr
  • sunwhite4K/yr
  • calrose rice4K/yr
  • sunwhite rice 5 kg3K/yr
  • ارز مصري كيلو2K/yr
  • أرز مصري2K/yr

Reviews and returns

What reviews say buyers love and hate about Egyptian Rice

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “القيمة مقابل المال”
25%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“This is not the quality I usually expect”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Egyptian Rice questions

Answered from the same tracked data.